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This book is in excellent condition, with only a few minor issues. The cover has some slight discoloration from UV exposure, a few pages have some light staining, and there are some small dents and other cosmetic blemishes. The sides of the book have some light staining, and the corners of the book have some minor shelf wear. Overall, this book is in great condition and would make a great addition to any collection. This book is in excellent condition, with only a few minor issues. The cover has some slight discoloration from UV exposure, a few pages have some light staining, and there are some small dents and other cosmetic blemishes. The sides of the book have some light staining, and the corners of the book have some minor shelf wear. Overall, this book is in great condition and would make a great addition to any collection. See less
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly Reprint Edition

by Scott (Author)
4.5 4.5 out of 5 stars 259 ratings
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The international bestseller&;now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time&;at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

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Previous page
  1. ISBN-10
    1119362415
  2. ISBN-13
    978-1119362418
  3. Edition
    Reprint
  4. Publisher
    Wiley
  5. Publication date
    July 21, 2017
  6. Language
    English
  7. Dimensions
    6 x 1.01 x 9 inches
  8. Print length
    448 pages
  9. See all details
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Editorial Reviews

From the Back Cover

A NEW EDITION OF THE MODERN MARKETING CLASSIC!

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. For professionals, entrepreneurs, business owners, professors and students alike, this completely revised and updated sixth edition offers actionable strategies that can be implemented immediately.

Inside you'll find new case studies—including on the 2016 presidential election—the latest on new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocates for their products and services.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
—Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
—Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
—Publishers Weekly (starred review)

"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape—and most importantly—how your company can leverage these insights to bring them to the forefront of your market."
—DR. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)

About the Author

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

Product details

  • Publisher ‏ : ‎ Wiley; Reprint edition (July 21, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 1119362415
  • ISBN-13 ‏ : ‎ 978-1119362418
  • Item Weight ‏ : ‎ 1.19 pounds
  • Dimensions ‏ : ‎ 6 x 1.01 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 259 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
David Meerman Scott

David Meerman Scott

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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

Customer reviews

4.5 out of 5 stars
4.5 out of 5
259 global ratings
Just what we all need to learn! New times, new plans on how to touch the world with our news.
5 Stars
Just what we all need to learn! New times, new plans on how to touch the world with our news.
Just what I was looking for! Excellent information. I knew I wanted to get into the online direct PR process, but lost on where to begin. I am in 100 pages and just thrilled to learn all I can. Thanks to Mr. Scott the world will hear much more about my Mona's Granola line, nutrition books and my other new plans to help the world. Bravo David M. Scott! Well written, easy to follow and inspiration book!
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Top reviews from the United States

Happyonlineshopper
5.0 out of 5 stars Very useful book
Reviewed in the United States on October 9, 2022
Verified Purchase
Bought this book for a college videography courses. This is a great book for strategic marketing with videos posted on social media. Happy with the read.
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Jerry Saperstein
5.0 out of 5 stars Great book for staying abreast of marketing in a digital world.
Reviewed in the United States on August 13, 2018
Verified Purchase
I got the audiobook this time as well as the Kindle version.

Normally I play audiobooks more or less as background, letting my attention be attracted when I hear something interesting.

Not so on this one. This requires - and deserves - my full attention.

The author truly knows what he is about when it comes to marketing in a digital world.

Truly an excellent book. If you need to know about marketing in the contemporary world of social media, you really should consider this book.

Jerry
3 people found this helpful
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T. L. Cooper
4.0 out of 5 stars Rethinking Marketing and Embracing Change
Reviewed in the United States on March 7, 2019
Verified Purchase
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas that marketing and public relations feel more approachable than many marketing and public relations books. I tagged a few places in the book for things to revisit in the next few months as I work on marketing my books. The New Rules of Marketing & PR brings new energy to marketing and public relations that feels less manipulative than many approaches.
One person found this helpful
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V. Frankland
5.0 out of 5 stars The Best Book About Marketing; Will NOT Put You to Sleep!
Reviewed in the United States on April 24, 2018
Verified Purchase
This is actually the first book about such subjects that I can read without falling asleep, wanting to rip my hair out or murder the next 20 something who looks like they went to design school ... Yes, I am older and trying to run my own business online - already this book has given me ideas and insights into what I am doing wrong - and right - with actionable ways to fix the way I approach my social media marketing - and so much more!!!
Sorry for the run on sentence. The best part is he is a really good writer. Highly recommend!
8 people found this helpful
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Mountain Bird
5.0 out of 5 stars Just what we all need to learn! New times, new plans on how to touch the world with our news.
Reviewed in the United States on January 28, 2018
Verified Purchase
Just what I was looking for! Excellent information. I knew I wanted to get into the online direct PR process, but lost on where to begin. I am in 100 pages and just thrilled to learn all I can. Thanks to Mr. Scott the world will hear much more about my Mona's Granola line, nutrition books and my other new plans to help the world. Bravo David M. Scott! Well written, easy to follow and inspiration book!
Customer image
Mountain Bird
5.0 out of 5 stars Just what we all need to learn! New times, new plans on how to touch the world with our news.
Reviewed in the United States on January 28, 2018
Just what I was looking for! Excellent information. I knew I wanted to get into the online direct PR process, but lost on where to begin. I am in 100 pages and just thrilled to learn all I can. Thanks to Mr. Scott the world will hear much more about my Mona's Granola line, nutrition books and my other new plans to help the world. Bravo David M. Scott! Well written, easy to follow and inspiration book!
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2 people found this helpful
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Katie D.
5.0 out of 5 stars One of the best marketing books I've read
Reviewed in the United States on September 12, 2018
Verified Purchase
This book was all-encompassing. As a digital marketer, it resonated with me greatly and taught me a lot of things that are easy to miss in our new age of technology. It dived into so many different topics, yet explained them all so clearly. I would recommend this book to any person in business- not just marketers. Read this book and apply these practices and you will grow in whatever you're doing. It's that good.
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Opeoluwa Idowu
4.0 out of 5 stars A CALL TO EMBRACE THE NEW RULES
Reviewed in the United States on April 30, 2019
Verified Purchase
I am a graduate school student in Dallas Baptist University, I accidentally purchased this book, as one of my required texts but I have had no regrets for the wrong purchase because it paid off. Prior to owning and opening this informative book, I had limited knowledge of social networking and the right approach to web marketing in an evolving wired world.
Scott said it all in his book and I agree that the practices and the rules of the past, which several marketing companies engaged in, as their key strategies, no longer yield significantly measurable results. Traditional media was the mainstream advertising channel, until the advent of the web / web-marketing, that forced a new rule upon marketing and PR. One of the key benefits of web marketing strategy that was highlighted by Scott is its greater reach, timeliness and direct contact with consumers or buyers.
The author’s evaluation of the old and the new rules of marketing and PR enlightened me further on the importance of the role of content, authenticity and engagement, on consumers. This provoked me to reflect on some past campaigns and I observed that there was a similar trend, which confirms the writing of the author.
I am excited about the cases that I have read in Scott’s book, “the new rules of marketing and PR”, I have been challenged particularly by the story of Brian Kardon, I do not want to be a traditional marketing dinosaur, hence I will be embracing the modern concepts of right marketing in a wired world.
One person found this helpful
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Ronald D Tompkins
5.0 out of 5 stars A Rare Book Where Your Purchase Price Should Be Repaid by Profits This Month!
Reviewed in the United States on June 23, 2018
Verified Purchase
400 pages and I was still getting content in the last chapter!

Most business books that I buy have one good idea and it's followed by the author's own experience. This book is intimidating at 400 pages but the quality is well worth the money and time to read it. Two examples for me -- He doesn't like to pay search engines - 1) he would rather invest in more content which has a longer period of value. 2) Scott explains the need for landing pages. I had started to use them but was making errors that Scott corrects.
6 people found this helpful
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Top reviews from other countries

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Matthew Twomey
5.0 out of 5 stars A great bread for anyone into marketing.
Reviewed in Canada on March 24, 2018
Verified Purchase
Definitely a good read for anyone into marketing. I am just fresh out of university and wanted to give this book a read because we didn’t touch much on digital marketing lately. This book definitely expanded my knowledge on the topic showing the blur of marketing and pr and how it can be applied to your business.
One person found this helpful
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fluky.lee
4.0 out of 5 stars Recommended
Reviewed in Germany on October 19, 2019
Verified Purchase
It's a great encyclopedia for marketing trends and use-cases.
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francisco orozco
5.0 out of 5 stars Show how you can be notice on the Web.
Reviewed in Mexico on September 17, 2017
Verified Purchase
Good information, is updated, you can check What is important, and hielo you can invest in te Web, and What you need to do.
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Avid reader
5.0 out of 5 stars Learn from the source
Reviewed in the United Kingdom on February 17, 2018
Verified Purchase
Love this book! It’s very instructive and David is a very positive person. He also shows that it’s easier than you think. I’ve learned so much with the book. It’s a bestselller for a reason. David Scott is an asset to marketing
One person found this helpful
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Caroline Van Iseghem
5.0 out of 5 stars Incredible
Reviewed in France on February 4, 2018
Verified Purchase
I've read many many books about business. But this one is out of this world. Extremely interesting. Don't just by one for yourself, buy one for everyone you know!
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