The Marketing Research Profession Needs Certification
Certification of marketing researchers has been a hotly debated topic in the research profession for the last 20 years. This admittedly biased paper addresses why we, as a profession, need certification, what it will do to improve the profession, and how we should do it. All of the pieces for a top-notch certification program for marketing researchers are currently in place.
The Marketing Research Methodologist
In 1962, the year of publication of our previous book on multivariate procedures, John Tukey published a long and marvelous discussion on "the Future of Data Analysis."
Branding In The Third Millennium
"Marko's Wheels - The Best Iron Rimmed Wheels West of the Tiberius." One can imagine a sign similar to this hanging outside Marko's wheel shop - circa 243 BC.
