Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.
The client was interested in completely redesigning, rearchitecting, and rewriting a gigantic custom computer aided design system that had millions of drawings in its database and hundreds of full time users.
The client was interested in designing a new Unmanned Aerial Vehicle for the Department of Defense. As part of this work the client wanted a thorough analysis of the various design tradeoffs that could be made when designing the unmanned aerial vehicle.
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.
Before expending the effort necessary to reverse engineer a device or object, it must be definite that the object under study is not covered by one or more patents. This avoids a dispute over patent violations. Once it has been established that no patent coverage exists, one can use multiple techniques to reverse engineer a product. These are summarized below:
Inexperienced creative ad majors often make the same types of mistakes in their layouts. These errors demonstrate a lack of awareness of the basic components of ad design. First, they do not have an understanding of overall composition. Second, they have a weak comprehension of the correct use and application of typography
