The Marketing Research Profession Needs Certification
Certification of marketing researchers has been a hotly debated topic in the research profession for the last 20 years. This admittedly biased paper addresses why we, as a profession, need certification, what it will do to improve the profession, and how we should do it. All of the pieces for a top-notch certification program for marketing researchers are currently in place.
The Marketing Research Methodologist
In 1962, the year of publication of our previous book on multivariate procedures, John Tukey published a long and marvelous discussion on "the Future of Data Analysis."
Due Diligence Checklist for Business Buyers and Investors
You’ve decided you want to either invest in or buy a privately held company. You’ve researched the company, the market, the management team, and their products. You’ve decided to make an offer.
Survey Research to Support Litigation
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.
The Pros and Cons of Forming a Board of Advisors
Entrepreneurs often ask me if they should form a Board of Advisors (or “Advisory Board”). My answer is always the same: it depends.
The first thing you should understand is that there is a big difference between a Board of Directors and a Board of Advisors. A Board of Directors is a legal entity with well-defined responsibilities and real authority
Twenty Questions to Ask Your Customers
Your customers can help you unlock the true potential of your business. Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth
Using Marketing, Business & Competitive Research to Win Cases
Marketing research is a powerful tool that helps lawyers win cases.
Examples:
Established that a distributor did not implement "effective marketing & sales programs" as required by the contract. The unlawful termination suit was dismissed
