Launching a Sales Presence in a Global Distribution Channel
Economic uncertainty in America and around the world has heightened awareness that there is risk associated with expanding into foreign markets. A supplier thinking about launching a sales and marketing presence in the global marketplace must exercise caution. How can a supplier wishing to generate sales from beyond its home market proceed while simultaneously minimizing its risks and maintaining control over costs?
Pay Per Click vs. SEO: Which is Better?
Search Engine Optimization, or SEO, and Pay Per Click advertising, or PPC, together comprise the bulk of Search Engine Marketing, or SEM. SEO is all about boosting page rankings on search engines through third party links, articles, directory placements, and other means.
Effectively Using PR To Turn Up The Volume On Your Brand
The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you alive). As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR or you can contract with a PR consulting firm to assist you in the adventure. Whatever the case, it’s up to you to make use of proven PR tactics to help build awareness and credibility for your brand.
20 Practical Ways to Increase Your Sales with "Green" Marketing
Recently I was on jury duty for the New York Criminal Court in Manhattan. Every day while walking down the long ninth-floor corridor to our jury room, I passed two large, rectangular, strategically-placed, multi-unit recycling containers for waste, paper, cans, glass
10 Steps To Effectively Marketing Your Business Internationally
If you are interested in marketing your business internationally you will find valuable insight in the acclaimed book by Thomas L. Friedman - The World is Flat...A Brief History of the Twenty-First Century. The Book's proposition is" As globalization has changed core economic concepts...the world is 'flat' in a sense that the competitive playing field between industrial and emerging market countries has been leveled
Tried & True: Heinz turns iconic authenticity into fresh relevance.
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities
Ten Tips for Search Engine Optimization Copywriting
Keep your target audience in mind AT ALL TIMES and write your content for their wants and needs. Make sure to give them the information on who, what, where, when, why and how
Is Your Website Helping Prospects Move Forward?
Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself
Sales Lead Success Checklist
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales
From Where Do New Niches Come?
Few companies relish the idea of competing in an old, staid industry, spending millions of marketing dollars to gain a few share points. Yet even fewer companies find a way to reinvent themselves, developing new lines of business that are exciting and profitable
