10/25/2012
· Social MediaA question that I often hear is, "What do you say to corporate people worried about security risks of social media within a company?" It's one of my favorite questions, because it really exposes the way we look at risk, which is all-too-human and, simultaneously, dumb.
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google's. And you've probably read about Facebook ads, or perhaps even tried them yourself.
I am not sure if I am really old (I hear my kids saying, "Duh, dad") or if it is just being in the youth-oriented business of Internet marketing, but I am noticing lots of 50-something people out of work right now.
We are surrounded by social media tools and conversation about how great a campaign was, how terrible it was or how hard it is to track ROI. There are enough conversations in enough places for us to understand that social media is not a fad. I say that its the wrong tool for the job but only for some jobs. Lets discuss what job your trying to do and what tool you're using
For attorneys previously reluctant to dive into the world of online social media, the benefits of utilizing social networking as part of an effective marketing strategy are now undeniable. Navigating the social media world can be fraught with legal dangers and complex ethical issues unique to the legal profession, and often the rules regulating ethical compliance for attorneys are ambiguous at best.
