John V.O. (Jack) Kennard
is a senior level executive consultant who helps drive growth and development of new and established brands for both S&P 500 listed corporations and privately held smaller organizations. A Business Growth & Development / Brand Equity
specialist, he has over 30 years of leadership experience in all aspects of Marketing and Brand Management
including brand identity and positioning, advertising, media, sales promotion, new product development, agency selection, consumer insights, and sports event marketing.
Mr. Kennard Consulting practice areas include:
- Long Term Business Strategy
- Annual Marketing Strategy and Plans
- Brand Building Models and Methods
|Intellectual PropertyBrand Licensing and LeveragingAgency Selection and Compensation|
He has provided consulting services for A&E television, Brown-Forman Corporation, Golden West Trading, including licensing programs for Jack Daniel’s Tennessee Whiskey, Paramount Pictures, and Reckitt Benckiser. He has provided marketing direction for Fuzzy’s Ultra Premium Vodka, Bolthouse Farms, and others.
Mr. Kennard has over 10 years of continuous graduate level teaching experience in marketing and communications at top tier level universities such as the University of Virginia and Vanderbilt University. He is skilled at clearly explaining abstract concepts such as brand idenity and brand building to juries and in the classroom. He recently initiated The Great Brands Fund™
, which invests capital in an equities portfolio of rigorously screened famous brands.
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