Mort Westman is a
Cosmetic Chemist with more than 35 years experience in the design, formulation, testing, government regulation and commercialization of cosmetic products - both retail and professional. His expertise encompasses the full spectrum of skin care and hair care products, including such highly specialized categories as hair bleach, hair color, hair relaxer, hair straightener, permanent wave, depilatory and cosmetic aerosol products. Further, he has developed numerous hair and skin care products to meet the needs of the African-American consumer.
Westman gained strategic knowledge of the cosmetic industry in positions varying from bench chemist to vice-president and corporate officer. This expertise enabled him to successfully confront an extensive array of challenges varying from the development and launch of numerous successful products, to serving the industry's major trade association as director of cosmetic sciences.
Consulting Services Include:
Skin Care & Hair Care Product Development: Strategic formulation; All hair and skin care product categories; Cutting edge technology combined with creative artistry; Focus on consumer needs & perceptions; Esthetics designed to support functionality; Integrate Operational, Marketing and Sales perspectives; Foreign language translations of cosmetic copy.
Product Evaluation & Troubleshooting: Laboratory in-vitro methods; Design and implementation of consumer testing; Hands-on knowledge of equipment, manufacturing/QA procedures, and formula requirements.
Regulatory Compliance: OTC categories; International requirements; Label and copy review; Foreign language translations of cosmetic copy.
Vendor Services: Strategic insights; Ingredient applications; Performance evaluations; Cutting-edge formularies; Industry introductions; Advertising claims and demos; Technical articles, papers & presentations; Market research testing; Sales materials & presentations.
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