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Branding Consultants

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White Oaks Capital, LLC
John V.O. (Jack) Kennard
Marketing / Branding Specialist
PO Box 211
Southern Pines NC 28388
USA
phone: 502-558-3821
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John V.O. (Jack) Kennard is a senior level executive consultant who helps drive growth and development of new and established brands for both S&P 500 listed corporations and privately held smaller organizations. A Business Growth & Development / Brand Equity specialist, he has over 30 years of leadership experience in all aspects of Marketing and Brand Management including brand identity and positioning, advertising, media, sales promotion, new product development, agency selection, consumer insights, and sports event marketing.

Mr. Kennard Consulting practice areas include:
  • Long Term Business Strategy
  • Annual Marketing Strategy and Plans
  • Brand Building Models and Methods
  • Intellectual Property
  • Brand Licensing and Leveraging
  • Agency Selection and Compensation
  • He has provided consulting services for A&E television, Brown-Forman Corporation, Golden West Trading, including licensing programs for Jack Daniel’s Tennessee Whiskey, Paramount Pictures, and Reckitt Benckiser. He has provided marketing direction for Fuzzy’s Ultra Premium Vodka, Bolthouse Farms, and others.

    Mr. Kennard has over 10 years of continuous graduate level teaching experience in marketing and communications at top tier level universities such as the University of Virginia and Vanderbilt University. He is skilled at clearly explaining abstract concepts such as brand idenity and brand building to juries and in the classroom. He recently initiated The Great Brands Fund™, which invests capital in an equities portfolio of rigorously screened famous brands.

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    Rhonda Harper, MBA
    Fortune 100 CMO, Change Agent, Consultant
    Serving Clients Nationally
    Dallas TX 75214
    USA
    phone: 800-805-4096
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    Rhonda Harper, MBA has over 25 years of executive experience and expertise in Consumer Confusion, Brand Dilution, Trade Dress, Trademark, Copyright, and other relevant Brand, Marketing, Digital Display, Advertising, and Sales Issues. For the past 9 years, Rhonda Harper, LLC has owned and managed a strategic marketing consultancy working directly with senior executives of many Fortune 500 corporations including The Home Depot, Target, IBM and The Coca-Cola Company.

    Ms. Harper was one of approximately 150 officers and the Chief Marketing Officer for Walmart Stores Inc. Sam’s Club. Ms. Harper was also an officer and Chief Marketing Officer for a $1.5 billion division VF Corporation, a $7 billion apparel manufacturer. In addition, she has served as SVP/Director and General Manager of Ketchum, a top five global public relations firm, Global Director of Marketing and Communications for UPS, and spent nearly a decade with Warner-Lambert and Nabisco in the areas of national brand management and promotional marketing.

    Rhonda Harper is a frequent Guest Lecturer and Speaker at institutions such as Harvard Business School, American Marketing Association, Public Relations Society of America, and PacifiCare Health Systems to name a few.

    Consultation in the Following Areas:
    • Marketing
    • Communications
    • Strategic Planning
    • Research and Insights
    • Surveys
    • Brand Management
    • Trade Marketing
    • Creative Services
    • E-Commerce
    • Social Marketing
    • Interactive
  • Sales
  • Advertising
  • Promotion
  • Public Relations
  • In-Store Merchandising
  • Creative Services
  • Print Production
  • Licensing
  • Innovation and Product Development
  • Trending
  • Trademarks
  • Valuation and Measurement for Fortune 500 Corporations
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    Harry C. Boghigian
    Owner/Founder
    23850 Via Italia Circle 406
    Bonita Springs FL 34134
    USA
    phone: 973-476-6591
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    Pharma Consultants LLC has been assisting entrepreneurs and small to medium size pharmaceutical companies in the development and implementation of successful and innovative Pharmaceutical Product Marketing Strategies for years.

    Pharma Consultants LLC specializes in developing and consulting on strategies and tactics for prescription, OTC, and healthcare related products. They provide custom work servicing advertising agencies, biotech, pharmaceutical,health related companies and conduct expert reports on products for domestic and international law firms on behalf of their clients.

    Pharma Consultants has a broad range of experience and expertise in a number of areas:
    • Market Research
    • Consultant Meetings
    • Co-promotion Arrangements
    • Business Development
  • Slowing the Erosion of Patent Expired Products
  • Contract Product Marketing
  • Product Market Strategies and Promotion
  • Product Positioning
  • President, Harry C. Boghigian is a Pharmaceutical Executive with over 40 years of industry experience both domestically and internationally. His experience ranges from sales through the ranks into numerous senior positions of responsibility both in the US and abroad.

    Mr. Boghigian's expertise in co-promotion arrangements, new product development, and global marketing across numerous therapeutic areas contributed to his record of successes.

    Mr. Boghigian has worked for Hoffmann-LaRoche, one of the top 5 pharma companies in the world both domestically and internationally, rising to senior executive levels of management and board positions in addition to being part owner in a boutique pharma company, PBN PHARMA, which introduced two all-natural products into the market. In 2002, he founded Pharma Consultants LLC, a consulting company catering to entrepreneurs and small start-up and medium size pharmaceutical companies.

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    Doug Bania, CLP, Founding Principal
    Brian Buss, CFA, Founding Principal
    See Multiple Addresses Below
    CA USA
    phone: San Diego 858-255-4361 Los Angeles 310-975-3145
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    Nevium specializes in managing and increasing the value of intellectual property portfolios. You have your business plan; you have your marketing plan…Where is your IP plan? Quite surprising, most businesses don’t have an IP plan; nonetheless even know the total contents of their IP portfolio. At Nevium, we manage and monetize intellectual property and intangible assets. We believe these assets need to be identified, organized and managed in order to maximize value.

    Nevium specializes in valuing, managing, monetizing and providing expert testimony related to intellectual property. Nevium values IP for business transactions, tax/estate, joint venture negotiations, transfer pricing and bankruptcy. Nevium builds and manages intellectual asset management strategies for clients who want to monetize their IP.

    Mr. Bania and Mr. Buss are frequent lecturers on IP valuation and licensing issues and publish articles for numerous industry publications. Areas of expertise include music, apparel, publishing, film, food, automotive, sporting goods, furnishings, advertising, media, photography, retail and not for profit.

    Consulting Services Include:
    • IP Management - Nevium Identifies, organizes and values IP and IA
    • IP Valuation - Nevium values brands, trademarks, copyrights, patents social media and Internet assets for M&A, estate, business transactions, tax and transfer pricing
    • IP Monetization - Nevium assists with setting royalty rates, building licensing agreements and buying and selling IP

      Doug Bania IP Expert PhotoDoug Bania, CLP, Founding Principal, has over a decade of expertise in managing, valuing and monetizing intellectual property. Prior to founding Nevium, Mr. Bania managed 100s of projects related to brands, intellectual property and the related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing.

      Mr. Bania delivers presentations and seminars on IP valuation, management and damages issues for various business and legal entities across the United States.

      Brian Buss Economic Valuation Expert PhotoBrian Buss, CFA, Founding Principal, is a Chartered Financial Analyst with over 20 years of experience in valuations, financial analysis, and corporate finance both in the United States and overseas.

      Mr. Buss provides strategic advice for intellectual property portfolios and transactions, guidance in determining economic damages, and profit apportionment in civil litigation, and performs valuations of trademarks, patents, copyrights, brand assets, trade secrets, technology assets, celebrity endorsements and marketing activities, and other intangible assets.

      Prior to founding Nevium, Brian Buss managed over 100 cases as an economic and valuation expert. He has developed financial models and forecasts for acquisitions, business valuations, licensing transactions, and new business ventures. His entrepreneurial experience includes serving as co-founder and financial officer for a technology start-up. Prior to launching Nevium, he worked at San Diego-based consulting firms, Westpac Institutional Bank, and Deloitte & Touche’s Financial Advisory Services group in New Zealand and San Francisco.

      Mr. Buss has been engaged to speak by various institutions, both nationally and internationally, on topics concerning finance, valuation, and damages.

      San Diego Office
      415 Laurel Street, Suite 341
      San Diego, CA 92101
      Telephone: 858-255-4361
      Email: info@nevium.com
      Los Angeles Office
      9107 Wilshire Blvd., Suite 450
      Beverly Hills, CA 90210
      Telephone: 310-975-3145
      Email: info@nevium.com


      View Nevium's Expert Witness Profile.
    3/20/2017 · Damages
    Use of the Internet and social media has become an increasingly essential element of conducting business in the United States and globally, which in turn raises new issues for calculating damages and performing valuations. With almost every business now using the Internet and social media to conduct business, cases of Internet IP infringement, IP misuse, and defamation have increased and evolved. Before the rise of these new media, cases of infringement and defamation typically occurred in print or on television and were visually obvious.

    Most of the existing literature on copyright infringement is concerned with the valuation of intellectual property rather than the apportionment of the value that is directly attributable to the intellectual property asset at issue. Further, few of the currently proposed IP valuation methods and little of the literature addressing the determination of damages appears directly applicable to the case of copyright in the context of artistic productions. Within the creative arts, recorded music offers a particularly complex and interesting case within which to explore this issue, as different portions of the relevant copyright to the recorded song may be held by different persons.

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    Dr. Thomas Maronick
    DBA, JD
    5911 Charlesmead Avenue
    Baltimore MD 21212
    USA
    phone: 410-435-8387
    Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over ten years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.

    Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.

    Areas of Expertise:
  • False and Deceptive Advertising
  • Deceptive Marketing Practices
  • Consumer/Advertising Survey Research
  • Packaging
  • Direct Marketing Promotions/ Internet Domain Name Research
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    Leonard J. Backer
    President
    16463 N.E. 33rd Avenue
    North Miami Beach FL 33160
    USA
    phone: 305-409-9092
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    Leonard J. Backer has over 28 years of extensive and successful Furniture Industry experience in all key areas including:
    • Sourcing
    • Private Label Production
    • Product Development
    • Original Design
    • Marketing
    • Branding
    • Import and Distribution
  • Vendor Qualification
  • Supplier Relations
  • Contract Negotiations
  • Customer Service
  • Competitive Analysis
  • Sales Agreements
  • Designer Driven Approach
  • Mr. Backer has executive level perspective in start-up, turnaround and aggressive growth situations with long term industry relations, both domestically and overseas. He specializes in Private Label Manufacturing, Sourcing, and Product Development expertise.

    Leonard Backer has provided extensive consulting work on short and long term projects. He has provided consulting work on various topics over the past few years for private equity companies, large branded manufacturers, and independent product designers. Mr. Backer has conducted site visits to 80 overseas and domestic factory operations. Worked closely with independent product designers.

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    3/27/2017 · Manufacturing
    Having worked with attorneys in over 40 injury cases related to chairs (wood, metal, fully upholstered, plastic, aluminum, swivel, fixed mounted, outdoor), dining tables, occasional tables, bar stools, booths and banquettes; I felt the need to try and "clear the air" and save substantial time and resources for both plaintiff and defense sides moving forward.

    6/4/2015 · Design
    Basic but very important points which could help minimize owners' liability and financial exposure to accident and personal injury claims on their premises.

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    Kinsey Partners, LLC
    Sandra K.B. Kinsey, MBA, RPh
    17 Darian Drive
    Bentonville AR 72712
    USA
    phone: 479-381-6522
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    Kinsey Partners, LLC assists industry leaders in developing comprehensive strategies for growth within the Retail and Healthcare sectors. Their specialties include:
    • Business Development and Collaboration
    • Corporate and Field Operations
    • Pharmacy / OTC Merchandising
  • Product Procurement and Supply Chain
  • Mentoring and Executive Coaching
  • Communications Planning and Consumer Engagement
  • Principal, Sandra K.B. Kinsey, MBA, RPh, is a Pharmacist and dedicated Health Care Professional with over 25-years of progressive experience. She provides strategic direction and visionary leadership for high-profile organizations within both the public and private sectors.

    Ms. Kinsey is recognized nationwide as a leader in transforming health care through the development of unique and innovative, customer focused initiatives centered on delivering quality health care products and services from a variety of platforms, including retail, ambulatory care, specialty pharmacy, mail order, and central fulfillment centers.

    Background Experience - Ms. Kinsey spent 17 years as Vice President of Merchandising for at Wal-Mart Stores, Inc. With expertise in areas such as pharmacy operations, manufacturing, supply chain, P&L management, and supplier relations, she developed divisional strategies and executed a business model in an integrated network that successfully increased traffic into the stores from multiple marketing segments, exceeding the national growth averages, and delivering more than $15 billion in revenues.

    She currently works with Fortune 500 companies to provide strategic thought leadership, accelerate business development, improve process execution, and enhance relationships in order to grow revenues and improve profitability.

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    Jon Mitchell “Mitch” Jackson, Esq.
    23161 Mill Creek Drive, Suite 150
    Laguna Hills CA 92653
    USA
    phone: 800-661-7044
    fax: 949-861-9554
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    Mitch Jackson Social Media Lawyer PhotoJon Mitchell “Mitch” Jackson, Esq. is a Social Media and Live Streaming Consultant. A veteran in law and business with 30 years of jury trials, business presentations, and speaking experience, he first started to achieve success well before and then during the development of the Internet as we know it.

    Beginning with his first website back in 1996, Mr. Jackson has used the internet and specifically, social media platforms, to expand his sphere of influence on a global level. Known as the Streaming Lawyer, when he’s not trying cases, Mr. Jackson enjoys combining Law, Technology, and Social Media to help professionals, business owners, and entrepreneurs use social media and live streaming to disrupt, hack, and improve their practices and businesses.

    Mitch Jackson and TheShow.Live


    Mr. Jackson believes that developing a new mindset and disrupting industries are mandatory to ongoing success. Because of the exponential speed of change that exists today, understanding and appreciating this new dynamic has never been more important. The pace and need for change are several reasons why Mitch wrote, “How To Become an Overnight Success in Business and Life!”, to be released in late 2017, and delivers lectures and seminars on the role of Social Media in personal and professional settings.

    In 2013, Mr. Jackson received the California Lawyer Attorneys of the Year (CLAY) Award for litigation. According to California Lawyer Magazine, the CLAY Award recognizes attorneys who have:
      "changed the law, substantially influenced public policy or the profession, or achieved a remarkable victory for a client or for the public and have made a profound impact on the law."
    His firm, Jackson & Wilson, is listed in the Bar Register of Preeminent Lawyers, an exclusive listing reserved for less than 5% of all distinguished law practices in the United States. Several earlier recognitions include Mitch being named as a “Southern California Super Lawyer” and an ability rating of 10.0 or Superb by the AVVO lawyer rating system.

    Mitch Jackson, and his social media legal services department, enjoy putting decades of legal expertise to work to help social media business owners, agencies, and influencers with their legal needs. Areas of practice include Intellectual Property, Business Entities, Contracts, Defamation, Consulting, Second Opinions, and Litigation.

    View Mitch Jackson's Expert Witness Profile.
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    Michael Rabinovici
    VP, Web & Social Media Marketing
    Thornhill Ontario Canada
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    Michael Rabinovici Social Media Marketing Expert PhotoMichael Rabinovici specializes in Web and Social Media Marketing. Mr. Rabinovici entered the Internet business in 1994, after practicing law as a commercial litigator. Today, his focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs.

    Mr. Rabinovici is certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies. He has worked with a variety of companies in the areas of Web marketing and social media including IBM, Deloitte, Cisco, PennEnergy, and Fidelity.

    Litigation Support - Michael Rabinovici provides expert services on Anti-Spam related issues. Involved in the legislation process, he is conversant with many of the topics inherent in spam marketing. His expertise is available to attorneys representing both Plaintiff and Defense.

    Consulting Services: For the past 20 years, Michael Rabinovici has been focused on business-to-business communications, helping some of North America’s leading companies develop copy for virtually every form of marketing collateral, across a huge range of industries. His consulting services include:
    • Content Marketing - Blog Posts, e-books, Webinars, White Papers, Info Sheets, Case Studies
    • Social Media Marketing - Engage in Network Conversation, Develop Corporate Branded Blogs, Launch Inbound Marketing Campaigns, Build Compelling Mobile Apps
    Mr. Rabinovici has appeared on ROB TV and is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
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    Dr. Larry Chiagouris
    333 East 80th Street, Suite 2C
    New York NY 10075
    USA
    phone: 917-902-2610
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    Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

    Experience summary:

    • Experience evenly divided between plaintiff and defendant engagements over 25 cases

    • Several cases include elements of intellectual property issues

    • Majority of cases involve elements of consumer behavior or survey research

    • Majority of cases involve elements of advertising related strategies and tactics

    • Majority of cases involve elements of Internet related tactics

    • Majority of cases involve written opinions and depositions

    • Written and oral testimony in several Federal District Court jurisdictions

    • Engaged by both large multinational law firms and small boutique firms

    • Class action cases evenly divided between plaintiffs and defendants

    Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

    He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.



    8/7/2009 · Market Research
    Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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    Rob Wallace
    Branding Consultant
    330 East 48 St
    New York NY 10017
    USA
    phone: 917-860-0319
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    Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
    • Likelihood of Consumer Confusion, Brand Valuation & Dilution
    • Innovation/Ideation Copyright
    • Package Graphic/Structural Design
    • Product Design
    • Branding Industry Best Practices
    • False Advertising
    • Corrective Advertising
    • and all brand related issues.
    Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.

    He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
    In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.

    2/14/2013 · Design
    Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

    In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.

    Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.

    I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.

    Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.

    12/9/2009 · Design
    A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

    4/5/2009 · Marketing
    The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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    Gabriele Goldaper
    4342 Redwood Ave, Ste. #C309
    Marina Del Rey CA 90292
    USA
    phone: 310-302-1077
    fax: 310-302-1077
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    Gabriele Goldaper has over 45 years experience in the Fashion, Garment, Textile Industry, as a retailer, manufacturer, consultant, and college instructor. She has been a Management Consultant to over 200 new, failing or growing companies in need of reorganization, restructuring, or reengineering of the business process. Specializing in areas of inventory management, marketing and selling strategies, product development, financial planning, customer service, warehousing, distribution, and domestic and international manufacturing and sourcing. Worked with major American companies as well as companies in France, England, Australia and USAID (United States Agency for International Development) projects in Romania, Egypt, Russia, Thailand, El Salvador, and Bulgaria as an apparel expert

    Ms. Goldaper has owned her own clothing manufacturing company and has held key executive positions in major public and private companies in Southern California. She is a 30-year member of the faculty at the Fashion Institute of Design and Merchandising.

    Areas of Expertise Include:
  • Copyright Infringement and Trademark Cases
  • Opinions on Originality and Substantial Similarity
  • Fabric/Print Design, and Origin Issues
  • Garment Construction and Design issues
  • Customs, Practices and Operations of Clothing Business
  • Financial Conditions, Valuations and Financial Matters
  • Issues with Manufacturing Contractors/Factories: Domestic and Off-Shore
  • Wholesale Distribution to Retailers and Internet Sales
  • Quality Standards/Specifications used in Production of Garments
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