OEM-Aftermarket-2012 Ink & Toner Marketing Challenges
It's a game, and we are all playing it whether we want to or not. The ink & toner consumables aftermarket and imaging supplies industry is changing at warp speed and OEM manufacturers are driving this change.
Four Views into the Looking Glass of Quality
I once had a client who could not pass a mirror without looking at herself. In fact, there was not a mirror that she did not love - or that did not love her. At first I made jokes, yet soon I realized that her behavior was not vanity or to impress others, but a conscious desire to look the best that she could . . . for herself and for those around her.
20 Practical Ways to Increase Your Sales with "Green" Marketing
Recently I was on jury duty for the New York Criminal Court in Manhattan. Every day while walking down the long ninth-floor corridor to our jury room, I passed two large, rectangular, strategically-placed, multi-unit recycling containers for waste, paper, cans, glass
10 Steps To Effectively Marketing Your Business Internationally
If you are interested in marketing your business internationally you will find valuable insight in the acclaimed book by Thomas L. Friedman - The World is Flat...A Brief History of the Twenty-First Century. The Book's proposition is" As globalization has changed core economic concepts...the world is 'flat' in a sense that the competitive playing field between industrial and emerging market countries has been leveled
