is a veteran Digital Marketing
and Search Technology
consultant. He serves as a senior strategist for Converseon, a leading digital media marketing agency in New York City, and has been a Visiting Lecturer at the Darden School of Business since 2007. His clients include financial analysts and Fortune 500 companies, including Walmart, 3M, Dow Chemical, IBM, Allstate, Pearson, and many more. Mr. Moran was named 56th on the list of Top 100 Most Influential Marketers of 2009 and 51st on the list of Top 100 Most Influential Marketers of 2008 by Invesp Consulting.
Mr. Moran spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position held by fewer than 400 people. He led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mr. Moran is the holder of six U.S. Patents
with more in other countries. He is the co-author of the best-selling Search Engine Marketing, Inc.
(now in its Second Edition), and sole author of the acclaimed Do It Wrong Quickly
Areas of Consulting Expertise
View Expert Witness Profile
- Digital Marketing - Search marketing, social media, Web analytics, Internet marketing training and other techniques that businesses need to drive sales from their marketing efforts.
- Software Product Management - Creating and managing new software and Internet-based product and service offerings, focusing on "lean" and "agile" development.
- Web Site Search Technology - Knowledge Management applications, including Web-based product support, technical documentation, intranet search, internal blogging and wikis and many others.
- Text Analytics Technology - Focusing on techniques such as sentiment analysis, entity extraction, and part-of-speech analysis.
- Executive and Career Consulting - Years of experience in business and technology have led to many mentoring relationships, especially people in technology or marketing jobs.
- Keynote Speaking and Workshops - Typically addresses business audiences, executive managers, marketers, public relations professionals, market researchers, and technical professionals.
In today's exciting world of Google Instant and social media hanges every day, sometimes boring old e-mail gets overlooked.
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts.
Yes, you really can learn SEO from your spouse. If you're married, you know something about SEO that you might not be putting to use.
Most people are familiar with the term "division of labor," which describes the specialization that companies adopt to promote efficiency.
I realize that to some, this is a dumb question. I mean, if you have a Web site, why would you NOT optimize it for search? Organic search is the cheapest way to bring people to your site and paid search is the easiest, so it's a no-brainer for you to recommend that every blessed Web site on the Internet dive right into search marketing, right? Wrong.
I once spoke to a group of local chemical manufacturers on Internet marketing. After the talk, I sat next to a veteran business owner at dinner, someone who clearly appreciated the talk but also felt a bit overwhelmed at the prospect of Internet marketing, especially search marketing.
Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers-usually using search and social media as its means of attracting attention.
· Social Media
A question that I often hear is, "What do you say to corporate people worried about security risks of social media within a company?" It's one of my favorite questions, because it really exposes the way we look at risk, which is all-too-human and, simultaneously, dumb.
"Best practices" is one of those dry as dust phrases that conjure up a consultant orating at you and a dozen co-workers sitting in uncomfortable chairs, each one wishing you could go back to work.
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google's. And you've probably read about Facebook ads, or perhaps even tried them yourself.
I am not sure if I am really old (I hear my kids saying, "Duh, dad") or if it is just being in the youth-oriented business of Internet marketing, but I am noticing lots of 50-something people out of work right now.
Mike Moran and Bill Hunt
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.
In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.
You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results.