John V. O. (Jack) Kennard
is a Brand identity, Marketing and Media Management
specialist with over 30 years of experience driving global growth of high touch/high connectivity consumer brands for S&P 500 corporations and for smaller or niche entrants into highly competitive markets. He is skilled at clearly explaining abstract concepts such as brand idenity and brand building to juries and in the classroom.
Mr. Kennard was the senior brand executive with worldwide P&L responsibility for the Jack Daniel’s family of brands, a $1.0+ Billion business during a period of rejuvenation in the U.S. and rapid global growth. His expertise is in business development in food and beverage categories, including wine and spirits, agency selection, and partnering and compensation. He also has deep and continuing experience in branded licensing programs, new product strategy, and launches.
Mr. Kennard has been providing litigation support services since 2009. He has served as an expert witness offering opinions in Federal court cases related to brand identity, trademark matters, brand licensing, sports marketing and brand building models, and methods. His services are available to attorneys for Plaintiff and Defense.
Areas of Expertise
View Jack Kennard's Consulting Profile
- Brand Identity
- Brand Valuation
- Brand Promotion
- Trademark / Trade Dress
- Brand Licensing
- Sports Marketing / Sponsorships
- Brand Building Models / Methods
|Deceptive / False AdvertisingMedia / Social MediaLicensingAgency CompensationConsumer ConfusionFinancial ProjectionsInteractive Marketing|