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Franchise - Franchising Expert Witnesses

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Maurice Robinson, ISHC, CRE, ASA
28 Dover Place
Manhattan Beach CA 90266
phone: 310-640-9656
fax: 310-640-9276
Qualfied Expert Witness & Consultant in Hotel and Real Estate Industry Business Issues:
  • Market, economic & financial feasibility
  • Valuation
  • Disputes between owner-operator, borrower-lender, franchisor-franchisee
  • Management contracts
  • Ground & building leases
  • Partnership & JV agreements
  • Concession contracts
  • Development agreements and loan documents
  • Expert witness testimony
  • Litigation strategy, consultation and support
  • Damage calculations
  • Lost profits analysis
  • Real estate appraisals
  • Deal structuring & workouts
  • New development
  • Strategic planning
  • Market demand assessment
  • Acquisition due diligence
  • Economic, financial & investment analysis
  • Can estimate damages and appraise property values under multiple scenarios
  • Trained Arbitrator & Mediator

Winner of the Creative Counselor of the Year for appraising the Grand Canyon.
Recently, we were engaged by the National Park Service (NPS) to appraise the structures and other improvements that have been constructed by commercial vendors or "concessionaires" operating hotels, restaurants and other hospitality services in National Parks.

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Straightline Advisors
2808 Ashworth Circle
Las Vegas NV 89107
phone: 805-373-6840
fax: 888-473-6510

Scope & Range of Services

Overview: Kenneth Free is a hotel and resort with 43-years experience in the business. He is a highly credible resource for operations, real estate development, feasibility, business valuation, and business interruption issues.

Degrees and Licenses held by the Principal: MBA-Finance, Bloch School of Management (University of Missouri in Kansas City); BS-Hotel Administration, Harrah College of Hotel Administration (University of Nevada in Las Vegas); Registered Resort Professional, American Resort Development Association; Master Hotel Supplier, American Hotel & Lodging Association; Real Estate Broker licensed by the California Department of Real Estate.

Detail: Mr. Free’s company, Straightline Advisors, provides Advisory and Expert Services for Hotels, Resorts, Resort Timesharing, Fractionals, Condo Hotels, Casinos, Spas, and Recreational Real Estate. These services may be in relation to new properties going through the development or pre-development stages, those that are open and in need of fundamental change, or in any situation where disputes have arisen among the parties.

Key areas of consulting and expert effectiveness are –

Advisory & Expert Services:
  • Project Concept Development
  • Project Amenity Programming
  • Strategy Development
  • Project Predevelopment Matters
  • Project Management Issues
  • Acquisition of Financing
  • Repositioning and Expansion Strategies
  • Due Diligence for Property Acquisitions
  • Management of Property Dispositions
  • Investment / Financing Package Development
  • Lost Profits Calculation & Business Interruption Impacts
  • Retail Pricing Analysis
  • Absorption Forecasting
  • Brand/System Affiliation Studies and Negotiations
  • Franchise Disputes
  • Disputes Between Partners
  • Management / Marketing Company Search and Negotiations
  • Operational Reviews or Audits
  • Marketing Program Assessments
  • View Consulting Profile.