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Design Management Expert Witnesses

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Robert John Anders
P.O. Box 609
Warwick NY 10990
USA
phone: 845-987-8674
fax: 845-987-8675
Robert John Anders is a member of the Industrial Designers Society of America and the Human Factors and Ergonomic Society with more than 40 years of professional experience. Mr. Anders has been retained as an Industrial Design Expert for 25 years.

During his academic career as a tenured Professor at Pratt Institute, he lectured internationally and had written and taught Universal Design and the ADA.

Mr. Anders' Areas of Expertise Include:
  • Industrial Design - Consumer Product, Furniture, Packaging and Retail Design
  • Human Factors
  • ADA and Design Management
  • Intellectual Property - utility and design patents, trademarks, trade dress and copyright infringement
2/2/2015 · Patents
Break lines are a well-known and frequently used drawing convention incorporated into certain design patent drawings to limit the length of a depicted product either because the length is irrelevant or of an excessive size to fit on the drawing page. Depicted below are two Break line drawing conventions, from one of the earlier published standards for lines used in technical drawings.

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Rob Wallace
Branding Consultant
669 Oradell Ave
Oradell NJ 07649
USA
phone: 917-860-0319
rob-wallace-photo.jpg
Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
  • Likelihood of Consumer Confusion, Brand Valuation & Dilution
  • Innovation/Ideation Copyright
  • Package Graphic/Structural Design
  • Product Design
  • Branding Industry Best Practices
  • False Advertising
  • Corrective Advertising
  • and all brand related issues.
Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.

He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.

2/14/2013 · Design
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.

Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.

I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.

Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.

12/9/2009 · Design
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

4/5/2009 · Marketing
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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Howard J. Cohen, PhD
President
3272 Cowper Street
Palo Alto CA 94306-3004
USA
phone: 650-856-8123
fax: 650-856-4273
Howard J. Cohen, PhD, has over 30 years of experience in Software Engineering, Architecture and Implementation. He possesses particular expertise in Algorithms, Relational Databases, Graphical User Interfaces (GUIs) and Software Applications in general. His experience has been in a broad spectrum of technology, in several languages, in a wide variety of applications, and on multiple platforms. Dr. Cohen's background includes Electronic Design Automation, Bioinformatics, Digital Cartography, Banking Systems for Foreign Exchange Traders, and many more. He is the co-inventor on approximately 120 patents.

Dr. Cohen has over 15 years of experience as an Expert Witness. He possesses excellent written and verbal communications skills, including the ability to express himself well in interpersonal contacts, make presentations to large audiences, explain complex concepts clearly, and write well on levels ranging from the scientific to end user documentation. He is available to analyze complex systems, to write clearly about technical issues, and communicate face-to-face in a manner appropriate for any audience to understand the issues, the technology and the point of view. Dr. Cohen has been deposed and testified at arbitration hearings and in Federal Court.

Expert Witness Projects Include:
  • Trade Secrets
  • Copyright
  • DMCA - Digital Millennium Copyright Act
  • Patent Infringement
  • Source Code Analysis
  • Business Practices
  • Damages Analysis
  • Computer Software Security / Forensics
View Consulting Profile.
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James Parker
205 Hammerstone Crescent
Thornhill Ontario L4J 8A9
Canada
phone: 416-302-7501
James-Parker-Security-Systems-Expert-Logo.jpg
James Parker Electronic Security Systems Expert PhotoJames Parker has over 32 years of relevant industry experience specializing in Electronic Security Systems & Sensors, Electronics R&D, and New Product Development. He has in-depth knowledge of electronic product design in both Wired and Wireless Technologies and outstanding knowledge of Environmental and False Alarm Immunity. Products, such as alarm systems, that Mr. Parker led the design of, have an installed base in the millions.

Litigation Support - Mr. Parker provides Patent Litigation support to counsel representing both Plaintiff and Defense. He has the ability to explain complex technical material in a straight forward manner. Mr. Parker's past clients include Cravath, Swaine & Moore LLP, Weil, Gotshal & Manges LLP, Fish & Richardson PC, Alarm.com, 2GIG Technologies, and Nest Labs. His services are available nationally and internationally.

Areas of Expertise:
  • Electronic Security
  • Security Systems
  • Burglar Alarm Systems
  • Intrusion Detection
  • Motion Detection
  • Wireless Alarm Systems
  • Wired Alarm Systems
  • Occupancy Detection Systems
  • Premises Security
  • Residential Security
  • Commercial Security
  • Research and Development
  • Engineering Management
  • New Product Development
  • Electronic Engineering
  • Embedded Systems
  • Alarm Control Panels
  • PIR (Passive Infra-Red) Motion Detection
  • uW (Microwave) Doppler Motion Detection
  • Solar LED Flood Lights (Patio to Street Level)
  • Patent Litigation
  • Intellectual Property
  • Background - Mr. Parker is the Past Vice President of Engineering for Digital Security Controls Ltd. (DSC), a leading global manufacturer of electronic security systems and components with sales exceeding $400 million annually. He is currently the President at EE-Systems Group Inc. Canada (R&D) where he is responsible for overseeing new product and business development.

    A prolific inventor, Mr. Parker has been granted over 24 unique patents with approximately 80 patent documents published worldwide.

    View James Parker's Consulting Profile.
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    Edward E. Elson, MSME, MA MANGT
    President
    4356 E Claytor Circle
    Anaheim CA 92807
    USA
    phone: 714-974-1264
    fax: 714-974-0148
    Edward E. Elson has over 40 years of Engineering Experience including research and development, design, manufacturing and management activities in the Medical Device, Packaging, Toy, Consumer Product, and Aerospace Industries. He holds 30 U.S. Patents, 27 in the medical device field.

    EDUCATION:
    • Adobe Illustrator: North Orange County Regional Occupational Program
    • SolidWorks 3D Design: Orange Coast College, Costa Mesa, CA
    • Graphics Design: University of California, Irvine, C
    • MA Management Peter Drucker School of Management: Claremont Graduate School, Claremont, CA
    • MS Mechanical Engineering: (Bio-Medical Minor) University of Southern California, Los Angeles, CA
    • BS Mechanical Engineering (Deans List): Drexel University Philadelphia, PA
    ORGANIZATIONS:
    • Member, Society of Plastic Engineers
    • Institute of Packaging Professiona
    • Member and former Board Member, Forensic Expert Witness Association (Orange County, CA)
    • Former member of AAMI Standards Sub-Committees: Human Factors for Medical Devices, IV Catheters, Humidifiers & Nebulizers
    AREAS of EXPERTISE:
    • Product Design
    • Patent Infringement, Validity, Trade Marks
    • GMPS, Labeling, Packaging for Medical Devices
    • Syringes, Needles, Catheters
    • Thermal Heating, Thermal Cooling Devices
    • Laser / Thermal Hair Removal Devices
    • Dermal Abrasion Equipment
    • Costume Jewelry
    • Patient Transport Gurneys
    • Patient Walkers, Gait Trainers, Design, Labeling
    • Surgical Staplers
    • Surgical Fluid Warmers
    • External and Implanted Drug Delivery Devices, IV Pumps
  • Failure of Implanted Hip and Spinal Prosthesis
  • Performance and Failure of Pedicle Screws
  • Valuation of Prototypes
  • Valuation of Medical Devices, Equipment, Consumer Products
  • Labeling and Packaging
  • Chiropractic Devices
  • Dental Burr and Drill Failures
  • Defective Seating
  • Exercise Equipment, Pilates Devices
  • Injection Molded Plastic Components
  • Drug Container Packaging
  • Defibrillator Design Issues
  • Shipping Carton Integrity
  • Manufacturing and Assembly