E-Business Consulting Expert Witnesses: 6

Jason McDonald, PhD, is a expert witness, who specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (AdWords) and has been retained by clients all over the world. His primary focus for his expert witness work is on digital marketing and online advertising, both organic and paid. 

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO  Workbook, Google Ads, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California. 

Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google Ads (AdWords) expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.

• SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
• Google Ads (AdWords) Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
• Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing

View Dr. McDonald's Consulting Profile.

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Ian Cullimore, PhD, has over 30 years of hands-on Software and Hardware Development experience. He specializes in handheld devices, palmtops, PDAs, low power embedded systems, and Internet server technologies.

Background - Dr. Cullimore has held many employment and consulting posts as a software/hardware developer and inventor. He invented the world's first pocket PC which he licensed to Atari as the 'Portfolio'. He is also the co-inventor of the 'Poqet PC', acquired by Fujitsu. Dr. Cullimore is an experienced hi-tech CEO/CTO, yet still very hands-on with respect to architecture and coding. He has many years of experience both in the UK and California (Silicon Valley and LA) in companies ranging from small startups to large corporations, and in building and managing software and hardware teams.

An entrepreneur and start-up and young company specialist, Dr. Cullimore has helped to raise Angel and VC rounds, and has taken startups to exit. He has much experience interfacing with Boards, Investors, and sales/marketing/bizdev groups.

Litigation Support - Dr. Cullimore has a long track record as a Patent and Software / Hardware Expert Witness. His experience includes 30 cases, 19 written Expert Reports, 10 Depositions, and 3 at trial. His services are available to attorneys for both plaintiff and defendant.

Areas of Expertise:

David Peterson, is a well-recognized ebanking pioneer, with a national reputation as a subject matter expert in Financial Technologies and Electronic Payments. As expert witness - 39 years experience in banking technology, 36 years experience in payments, 29 years experience with internet/online banking, 27 years experience in correspondent banking.

Provides expert witness services in correspondent banking, payments and electronic banking. Founder of Goldleaf Technologies. Member National Speakers Assoc. Board member of PaymentsFirst (Regional Payments Association serving FIs in the Southeastern U.S.) Atlanta GA, ArgosRisk, Minneapolis, MN, and softgiving Atlanta, GA.  Chief Innovation Officer of First National Bankers Bank Baton Rouge LA. Extremely qualified in electronic banking, payments and general banking operations. Self-motivated and will take necessary initiative for investigations, with direction from retaining counsel. Experience with expert reports, depositions and trial testimony.

Areas of Specialization:

View David Peterson's Consulting Profile.

Dr. Stephen Castell, Chartered Information Systems Practitioner and Member of the Expert Witness Institute, is Chairman of CASTELL Consulting. He is an internationally acknowledged Independent Computer Expert who has been involved in a wide range of computer litigation over many years. CASTELL Consulting, currently in its twenty-fifth year, provides independent professional consultancy and expert services in Computer Systems, Software, Project Management, Strategy, and Contract Disputes, to a wide variety of international clients and companies. 

As an Expert Witness in computer litigation, Dr. Castell has acted in over 100 major cases including the largest and longest computer software actions to have come to trial in the English High Court. He is the author of the best-selling Computer Bluff (1983), and of The APPEAL Report (1990) on the admissibility of computer evidence in court and the 'legal reliability' of information systems and technologies (with the CCTA).

Dr Castell, award-winning international Professional ICT Consultant and Expert has acted as expert witness in an unusual medical equipment procurement litigation of relevance to the current Covid-19 pandemic and its profound clinical and hospitalisation implications.  The court case, specific details of which cannot be given since the matter is subject to Confidentiality Hearing strictures, was over a dispute concerning due and diligent process undertaken by a major Hospital Management Group, the Defendant in the action, in issuing a Tender for complex diagnostic units, and the Group’s selection of the bid put in by a US corporation, a leader in its field.  That winning bid was challenged by a Claimant, another US corporation, a market competitor to the winning company.  The dispute hinged on whether or not the operational computer software of the winning bidder’s units was compliant with the Hospital Management Group’s strict Tender stipulation that the software had to be identical across all versions of the equipment to be supplied in meeting the Tender requirements.  

Dr Castell’s investigation and analysis of the operational software involved, and his opinion as to the extent that the software was compliant with the strict Tender condition, provided insight and assistance to the parties in reaching a satisfactory settlement.

J. Mason Bump is a Cryptocurrency Fraud and Blockchain Architecture Expert. An early adopter of decentralized technologies, he has extensive business acumen and deep knowledge of blockchain technology, tokenomics, and public policy. He holds a JD and MBA along with multiple certifications on protocols and cryptocurrency digital fraud / forensic investigation.

Mason achieved success as a general practitioner with exposure to entity structuring and formation, contract drafting, land disputes, litigation, trial, and appellate work. In his appellate.practiced his arguments were heard and accepted by the Iowa Supreme Court.  

More recently, Mason's been employed by a blockchain startup as a Protocol Specialist and Governance Expert (previously Protocol Analyst), where he provides high-level insight into the architecture, the mechanics and economics of tokenomics, and parameters of dozens of blockchain networks the company supports. This company maintains its status as a "Unicorn" staking firm with a valuation in excess of $1 billion. Blockchain Expert Consulting is a separate entity from this company.

Litigation Support - Mason is a Certified Cryptocurrency Forensic Investigator, and Certified by the Blockchain Council as both a Blockchain and Law Professional and as a Certified Blockchain Expert. In his role as an expert witness, he assists with the development of litigation and trial strategy regardless of the stage of the case. His  communication style allows for simple, fact-based explanations for the team, opposing counsel,  judges, and juries.

Areas of Expertise:

"In the landmark case of Hoop v. Doe,  the Chief Judge of the US District Court for the Southern District of Iowa approved alternate service of process on the defendants' wallet address using an NFT. The Court found that service provided in this manner was "reasonably calculated to reach" the defendants since all other methods of providing service were inadequate. This resulted in the Court entering a permanent injunction against disposition of the assets at issue, freezing them at the exchange level and preventing them from being disposed of on any exchange that performs KYC on its customers. It is my hope that many more such cases will be brought, and justice will become more prevalent on the blockchain." - J. Mason Bump

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