Quantcast
banner ad

Electronic / E- Marketing
There are 6 expert witnesses in this category

Check for SynapsUs
Dr. Larry Chiagouris
333 East 80th Street, Suite 2C
New York NY 10075
USA
phone: (917) 902-2610
Dr. Larry
Dr. Larry Chiagouris has a rare combination of serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants at federal/state court levels and arbitration venues for national/local law firms to include Davis Wright Tremaine; Nixon Peabody; Ropers Majeski Kohn & Bentley; Vorys, Sater, Seymour and Pease; and Wachtell, Lipton, Rosen & Katz. He contributed opinions to cases involving Coors Brewing, Sprint, Avis and other important companies.

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
8/7/2009 · Market Research
Survey Research to Support Litigation
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

Check for SynapsUs
Mitchell Levy
President & CEO
21265 Stevens Creek Blvd., Suite 205
Cupertino CA 95014
USA
phone: 408-257-3000
fax: 603-843-0769
Mitchell
World leader in E-Commerce Management (E-Business) thought leadership, speaking, consulting and training.

Mitchell Levy, is President and CEO of ECnow.com (http://ecnow.com), an e-commerce management consulting company helping start-up, medium and large enterprises transition its employees, partners and customers to the Internet age through strategy, marketing, and off-the-shelf and customized on-line and on-ground training.

He is the author of E-Volve-or-Die.com (http://e-volve-or-die.com), Executive Producer of ECMgt.com (http://ecmgt.com), an on-line E-Commerce Management (ECM) e-zine, Chair of comdex.biz at Comdex Fall and the Founder and Program Consultant of the premier San Jose State E-Commerce Management Certificate Program (http://ecmtraining.com/sjsu), and the Chairman of the Pay-per-Performance PR Agency Media Attention Now TM (http://ecnow.com/mediaattention) and the on-line learning content production company Transition Learning (http://transitionlearning.com). Mitchell was at Sun Microsystems for 9 years, the last 4 of which he managed the e-commerce component of Sun's $3.5 billion supply chain. Mitchell is a popular speaker, lecturing on ECM issues throughout the U.S. and around the world.



He is available for strategic business consulting and speaking engagements on the following topics:

  • E-Commerce Management/E-Business
  • Management trends in the business world
  • Short-term predictions for the future (http://ecnow.com/top10trends2002.htm)
  • Long-term predictions for the future (2025)
  • Why companies aren't making the transition to the Internet age
  • Strategic ECM Planning - Evolutionary tactics (http://e-volve-or-die.com/evolutionary_tactics.html)
  • Customer Service and Touch Points
  • New Business Models - Change Management
  • Internet Marketing (http://ecnow.com/Internet_Marketing.htm)
  • Deployment, evolution & management of e-commerce within companies

The Internet is a great way to spread the word about your product or service. Below is a list of activities that you could be using. Like any Internet-based resource, use these resources at your own risk.
Mitchell Levy, et al
Check for SynapsUs
Rosalie R. Hamilton
Founder
140 Island Way, #288
Clearwater FL 33767
USA
phone: (727) 467-0700
fax: (727) 467-0800
Rosalie R.
Rosalie Hamilton is the leading authority on Expert Witness Marketing and Consulting and founder of Expert Communications. She has over 20 years of experience with marketing, management, sales, training and publishing. As a Strategist and Coach, she provides customized marketing plans and consulting to individual experts and firms.

Ms. Hamilton is a prolific writer, contributing to expert witness directories, newsletters and newspapers, and professional journals. Her book "The Expert Witness Marketing Book: How to Promote Your Forensic Practice In a Professional and Cost-Effective Manner" is a MUST-HAVE resource for the expert consultant, whether seasoned veteran or newcomer with limited litigation consulting experience.

Ms. Hamilton is a popular speaker at conferences for such organizations as the American Society of Appraisers, NACVA, the Forensic Accounting Conference at Florida Atlantic University, SEAK, American Board of Vocational Experts, Appraisal Institute, Acoustical Society of America, Equipment Appraisers Association, and Forensic Expert Witness Association.

Services Include:
  • One-on-one coaching on communication skills, how to present yourself in a professional manner in order to build confidence and poise for presentations and networking opportunities
  • Review and analyze your current marketing, advertising, CV, engagement documents, rates and website, and evaluate your positioning with competition
  • Recommendations and a personalized strategy, which includes ideas for branding or identity. Advise and suggest advertising opportunities, networking and publicity actions
  • Design and produce printed materials such as business cards, stationery, brochures (for a group), and professional announcements
  • Create websites in turnkey fashion -- organize, write/edit (wordsmithing), design and coding; and update, fine-tune, and optimize existing sites
  • Marketing Management handling administrative details such as annual advertising and directory listing renewals
Areas of Expertise:
  • Branding
  • Business - Organization, Strategy
  • Communications - Coaching
  • Internet - Advertising, Marketing, Websites
  • Legal - Marketing, Publications
  • Management
  • Marketing - Internet, Research, Workshop
  • Media
  • Public Relations
  • Training
More Information on Expert Communications:
Legal Marketing Strategy for an Expert Consulting Practice
Legal Communications - Expert Witness Marketing & Expert Witness Training
Expert Witness Web site Design
Articles Website Content Strategy & Search Engine Optimization
Expert Communications Blog
1/23/2010 · Expert Witnessing
Writing Articles to Create Publicity
Presenting yourself as a writer is a universally accepted form of professional promotion. Aside from producing peer-reviewed material for scholarly and other objectives, it just makes sense to show your prospective clients that you can express

Should You Be Using a Referral Service?
In addition, a referral service is a marketing and administrative option for a physician wishing to do Independent Medical Evaluations. Referral services are also called brokers, referral agencies or consulting agencies

Be a Better Expert Witness
We want to be better people, kinder, healthier, wealthier, thinner, and more competent at what we do. For example, some of my personal goals for the coming year are: In my dealings with people I will remind myself that almost everyone is coping with one or more personal issues that affect their potential for happiness in a major way and that they welcome a gentle word or touch

Who Said Experts Shouldn't Advertise?
I don't know where such an idea could have come from. I've only heard it from a couple of defense attorneys who of course don't want experts making themselves available for plaintiff lawyers as well as for defense (defense - including insurance - attorneys have no trouble finding experts

Expert Pay Discussion
A common refrain among expert consultants is, "How do I make sure I get paid?" The most important step in getting paid is planning to get paid. Being compensated for your work is too important to leave to chance, hope or optimistic confidence in the decency of your clients. It's business, for goodness' sake

Rosalie Hamilton
How does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community? This book describes how to build or increase a client base of attorneys and insurance personnel.
Check for SynapsUs
Peter Kent
Peter Kent Consulting, LLC
399 E Bayaud Ave
Denver CO 80209
USA
phone: 720-771-3246
Internet Expert Witness
Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent is the Vice President of Marketing for a Web-applications development firm. He is also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:
  • SEO (Search Engine Optimization)
  • Search Engine "Linking" Campaigns
  • PPC (Pay Per Click Advertising)
  • Web Hosting
  • Web Design
  • Web Application Development,
  • E-Commerce Site Development
  • Web Project Management
  • Affiliate Marketing
  • Improving Online "Conversions"
  • E-Mail Publishing<
Search Engine Optimization - From an SEO Expert Witness's Perspective
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.

Peter Kent
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
Check for SynapsUs
Dr. Thomas Maronick
DBA, JD
5911 Charlesmead Avenue
Baltimore MD 21212
USA
phone: (410) 435-8387
Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over ten years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.

Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.

Areas of Expertise:
  • False and Deceptive Advertising
  • Deceptive Marketing Practices
  • Consumer/Advertising Survey Research
  • Packaging
  • Direct Marketing Promotions/ Internet Domain Name Research
  • Check for SynapsUs
    Rhonda Harper
    4900 Northland Drive
    Atlanta GA 30342
    USA
    phone: (404) 488-4709
    Founded in 2005, Rhonda Harper LLC's Rhonda Harper is a court qualified forensic litigation marketing and survey expert with hands-on C-Suite Fortune 100 experience. Harper provides Marketing and Brand litigation support for a wide range of litigation issues.
    SERVICES INCLUDE:

    -Trademark: confusion, brand awareness, descriptiveness and genericness, trademark infringement, dilution

    -Advertising: deceptive, false or misleading advertising, market confusion, consumer and purchase behavior

    -Damages: substantiation of claims, brand valuations, marketing plan audits, pricing strategy, definition of relevant markets
    PREVIOUS CLIENTS AND EMPLOYERS INCLUDE:

    Walmart, The Home Depot, Coca-Cola Company, Nabisco, J&J, Tyson, IBM, Russell Corporat