Launching a Sales Presence in a Global Distribution Channel
Economic uncertainty in America and around the world has heightened awareness that there is risk associated with expanding into foreign markets. A supplier thinking about launching a sales and marketing presence in the global marketplace must exercise caution. How can a supplier wishing to generate sales from beyond its home market proceed while simultaneously minimizing its risks and maintaining control over costs?
Avoiding the Top 10 Mistakes with Distributor Agreements
Many factors go into the creation of a great distributor agreement. Mistakes in a distributor agreement are almost invisible during the courtship between a distributor and a manufacturer. Unfortunately, those same mistakes grow into glaring errors at the end of a distribution partnership.
