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Graphic Design Expert Witnesses

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Robert John Anders
P.O. Box 609
Warwick NY 10990
USA
phone: 845-987-8674
fax: 845-987-8675
Robert John Anders is a member of the Industrial Designers Society of America and the Human Factors and Ergonomic Society with more than 40 years of professional experience. Mr. Anders has been retained as an Industrial Design Expert for over 17 years.

During his academic career as a tenured Professor at Pratt Institute, he lectured internationally and had written and taught Universal Design and the ADA.

Mr. Anders' Areas of Expertise Include:
  • Industrial Design - Consumer Product, Furniture, Packaging and Retail Design
  • Human Factors
  • ADA and Design Management
  • Intellectual Property - utility and design patents, trademarks, trade dress and copyright infringement
2/2/2015 · Patents
Break lines are a well-known and frequently used drawing convention incorporated into certain design patent drawings to limit the length of a depicted product either because the length is irrelevant or of an excessive size to fit on the drawing page. Depicted below are two Break line drawing conventions, from one of the earlier published standards for lines used in technical drawings.

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Rob Wallace
Branding Consultant
669 Oradell Ave
Oradell NJ 07649
USA
phone: 917-860-0319
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Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
  • Likelihood of Consumer Confusion, Brand Valuation & Dilution
  • Innovation/Ideation Copyright
  • Package Graphic/Structural Design
  • Product Design
  • Branding Industry Best Practices
  • False Advertising
  • Corrective Advertising
  • and all brand related issues.
Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.

He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.

2/14/2013 · Design
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.

Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.

I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.

Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.

12/9/2009 · Design
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

4/5/2009 · Marketing
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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Jerry Birnbach
Retail Expert Witness
372 Heritage Hills
Unit B
Somers NY 10589
USA
phone: 917-691-4853
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Highly Qualified Retail Accident Expert. Involved with many High Profile Retail Injury Cases

Top 40 Retail Industry Leader ( DDI Magazine ) and Top 50 Retail Design Firm ( VMSD Magazine )

2016 Slip, Trip, Fall & Safety Expert Witness of the Year - Corporate America Journal

Expert for Retail accidents, slip and fall, display defects, construction issues, ADA and local codes.

A 35 year veteran in the Retail Industry for all venues of Retail and Product Vendors, Product Showrooms, Display Design and manufacturing able to determine the cause and effect leading to accidents occurring inside and outside of stores.

Other areas of expertise include Arena design, Furniture design, Office design, Product showroom design, licensing and branding agreements and product, display design, merchandising and product presentation.

Review CV on website including two degrees in Architecture, Industry awards in Store and Display design, contributing editor of trade magazines, featured company at industry trade show "Store of the Future" area, high profile projects and clients.

Extremely capable to cut to the chase, find relevant facts about the accident often not thought of by the attorney representing the Plaintiff or the Defendant. Over 30 cases handled in the last three years while maintaining the highly successful Retail Design Business.
6/24/2015 · Design
I have been retained by a law firm as an expert witness in the field of Retail Design and Display. I was asked to review a furniture retail Store located in the above referenced address. It does need to be noted that I was not able to review the actual piece of furniture in question nor the camel statue that fell off of the chest and onto the plaintiff.