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Market & Competitive Research
There are 11 expert witnesses in this category

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Dr. Mark Shirilau
President
8539 Barnwood Lane
Riverside CA 92508
USA
phone: 951-780-9903
fax: 951-789-0783
Dr. Mark Shirilau has over 32 years of experience as a licensed Engineering Consultant and Electrical & General Contractor. He is a nationally known expert in Load Research, Utility Demand-Side Management, Energy Conservation Programs, and Measurement & Verification.

Dr. Shirilau regularly consults with the Contractor State License Board, helping to write the licensing examinations, and has authored Power 101: A Basic Introduction to Electric Utility Power, a book exhibiting his extensive knowledge in the Electric System and Marketplace.

Areas of Expertise:
  • Comprehensive Energy Solutions
  • Electrical Energy Engineering & Auditing
  • Utility Research & Incentives
  • Utility Rate Optimization
  • Demand Side Management - Measurement & Verification
  • Energy Savings Project Management
  • Power Quality Enhancement
  • Education & Training
  • Market & Opinion Research
Dr. Mark Steven Shirilau
Book helping residential and commercial customers in a deregulated electric market.
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Don Smith
President
1329 Taughannock Boulevard
Ithaca NY 14850
USA
phone: 607-272-9111
fax: 607-272-5588
Don
Don Smith is a nationally known marketing & sales expert. 40 years as a (1) Fortune 1000 hands-on executive, (2) Consultant with world-class companies, (3) Faculty at Cornell Graduate School of Business, (4) Marketing & sales seminar leader. His expert witness references are outstanding. His 50+ expert engagements include jury trials, arbitration hearings, depositions and numerous expert reports.

Areas of Expertise
  • Business economic loss: Define lost sales, share and profits.
  • IP: Patents copyrights, trademarks, trade names & trade secrets.
  • Sales channels: Distributors, dealers & reps.
  • Market research: Define market size, growth, share, pricing, trends & customary practice.
  • Marketing & sales effectiveness:My expertise and research quantify this common contract dispute.
  • He is a nationally known public speaker in the development of new products, revitalizing existing products & managing distributors. He has in-depth, practical business experience and excels at explaining complex business issues.

    Clients range from family owned businesses to Fortune 1000 companies including AT&T, Borax, DuPont, ITT, Lockheed-Martin, Lutron, Motorola (Moscow), Rubbermaid, Snap-on Tools, Tyco Electronics (Shanghai), Toshiba & West.
    Distributor & Dealer Litigation: How To Win Cases Through Evaluation of Their Performance
    Scenario: You would like to terminate Midwest Distribution. Ever since the son of the founder became President, Midwest has shifted its emphasis from your Standard and Premium lines (require training and selling time) to your Economy line

    3/2/2002 · Market Research
    Using Marketing, Business & Competitive Research to Win Cases
    Marketing research is a powerful tool that helps lawyers win cases. Examples: Established that a distributor did not implement "effective marketing & sales programs" as required by the contract. The unlawful termination suit was dismissed

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    Alan J. Salzberg, PhD
    CEO
    80 Broad Street, 5th floor
    New York NY
    USA
    phone: 646-461-6153
    fax: 208-330-0899
    Alan J.
    Analysis & Inference, Inc. provides authoritative statistical analysis and related strategic consulting to corporations, law firms, and government entities. Our focus in statistical consulting sets us apart from general economic and business consulting groups.

    Dr. Alan Salzberg is Senior Statistician and CEO of Analysis & Inference. Dr. Salzberg's focus is statistical sample design, quantitative estimation, and statistical inference, especially using large or complex datasets. Dr. Salzberg holds a Ph.D. in Statistics from the Wharton School of the University of Pennsylvania, where he also received a Bachelor of Science in Economics. For musings on everyday probability, see Dr. Salzberg's blog: www.what-are-the-chances.blogspot.com Contact us at (646) 461 6153 or write Dr. Salzberg directly at asalzberg@analysisandinference.com.
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    Robert Bartlett
    Principal
    51 Gable Court
    San Rafael CA 94903
    USA
    phone: 415 499-8660
    fax: 415 963-4419
    Mr. Robert Bartlett is a Retail Industry Management Consultant with over twenty five years of experience in serving the retail industry. His current practice focuses on the needs of emerging and/or high-growth retail companies in the areas of Strategic and Business Planning, Organization, Management, Capital Formation and the Rapid Implementation of Core Business Strategies. Mr. Bartlett has provided expert testimony in a wide range of cases where real world knowledge and experience is required.
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    Dr. Larry Chiagouris
    333 East 80th Street, Suite 2C
    New York NY 10075
    USA
    phone: 917-902-2610
    Dr. Larry
    Dr. Larry Chiagouris has a rare combination of serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants at federal/state court levels and arbitration venues for national/local law firms to include Davis Wright Tremaine; Nixon Peabody; Ropers Majeski Kohn & Bentley; Vorys, Sater, Seymour and Pease; and Wachtell, Lipton, Rosen & Katz. He contributed opinions to cases involving Coors Brewing, Sprint, Avis and other important companies.

    Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

    He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
    8/7/2009 · Market Research
    Survey Research to Support Litigation
    Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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    Sandra Cogan
    President
    3528 Torrance Blvd., Suite 219
    Torrance CA 90503
    USA
    phone: 310-316-4289
    fax: 310-316-4939
  • Surveys and opinion research: Trademark (likelihood of confusion, secondary meaning, genericness, dilution), design patent, misleading advertising, defamation of character, right of publicity, and copyright.
  • Doctorate in Business Administration, USC.
  • More than 30 years experience in conducting surveys.
  • Over 200 surveys for trademark and unfair competition cases.
  • An experienced Survey Expert, Dr. Cogan has testified at over 70 depositions and over 20 trials in federal and state courts.
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    Dr. Gerald M. Goldhaber
    1525 Amherst Manor Dr., Suite 907
    Williamsville NY 14221
    USA
    phone: 212-379-6661
    fax: 716-689-3342
    Dr. Gerald M. Goldhaber, the President of Goldhaber Research Associates, LLC, is a nationally recognized expert in the fields of Political Polling and Warning Label Research. His clients include Fortune 500 companies, as well as educational and governmental organizations. He has conducted hundreds of surveys, including political polls for candidates running for U.S Congress, Senate, and President. Dr. Goldhaber also served as a consultant to President Reagan's Private Sector Survey for Cost Control.

    Dr. Goldhaber has written and edited 10 books and is a frequent international lecturer on the topic of communication. He writes numerous articles on a variety of issues for publication in journals and newspapers across the country, and has served as a political analyst for numerous radio and television shows. He has been selected as a member of Who's Who in America and Who's Who in the World.

    Legal Research and Expert Witness Services
  • Trademark Research
  • Warning Label Research
  • Mock Jury Facilitation
  • Related Services & Data Collection Methods
  • Secondary Research

    Market Research
  • Data Collection Methods
  • Quality Control Procedures

    Please View Dr. Goldhaber's Expert Consultant Profile

    Click Here for more information on Dr. Goldhaber
  • 2/18/2010 · Warnings & Labels
    Do We Need To Warn Parents About The Dangers Of Playing Football?
    The Goldhaber Warnings Report:...Unlike its previous hearings which addressed the NFL’s lack of adequate protection against brain injuries, the Houston hearing focused on risks faced by younger football players. Several million high school and college students play football...

    2/18/2010 · Warnings & Labels
    Should Cellphones Have Warning Labels?
    The Goldhaber Warnings Report: On January 2, of this year, The New York Times published an article about the possibility of heavy cellphone use being linked to brain cancer. Since approximately 280 million people use cellphones

    8/26/2009 · Warnings & Labels
    The Age of Our Warnings Contempt: Forbidden Fruit Theory
    The Goldhaber Warnings Report: This past weekend as Hurricane Bill brushed past the Eastern Coast Line of the United States, bringing dangerous riptides to our shores, police and lifeguards posted explicit warning signs (reinforced by nonstop media coverage about the dangers of these riptides) closing beaches from North Carolina throughout New Jersey, New York and New England. Despite this barrage of warning and safety information, who can forget the televised images of the hundreds of apparent daredevils, mostly young men, ignoring the warnings and entering the beaches to look at the waves, and even swim or surf in the turbulent waters!

    6/19/2009 · Warnings & Labels
    Samples of Effective Product Warnings
    The Goldhaber Warnings Report: In the last issue of this newsletter, I listed the major components found in most warnings along with making several suggestions that should help improve a warning’s conspicuousness and make it more likely to gain the attention of the product’s user at the time of use. The following is an example of a warning that

    6/19/2009 · Healthcare
    The U.S. Supreme Court Ruling (Levine vs. Wyeth) Has MAJOR Implications For Potential WARNING Claims Against Pharmaceuticals…
    The Goldhaber Warnings Report: The U.S. Supreme Court ruling (March 5, Levine vs. Wyeth) will have major implications for the pharmaceutical industry forcing them literally to review all of their warnings and safety instructions for content, clarity and conspicuousness

    3/16/2009 · Product Liability
    How to Design a Product Warning: Best Practices
    The Goldhaber Warnings Report: In the last issue of this newsletter, I listed four key questions that must be answered when conducting a warnings review. Answers to these questions, as well as following the detailed steps I now provide, should help you determine whether or not you need to warn or, if you already warn, whether or not your warning(s) is/are adequate

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    Andrew Clarke
    CEO
    150 N. Michigan Avenue
    Suite 2800
    Chicago IL 60601
    USA
    phone: 312-726-1981
    Andrew

    Is your organization moving in the right direction?



    Do you have a realistic growth strategy for the next 3-4 years?

    Are management and staff all rowing in the same direction?

    Are marketing and sales working with each other, or against?

    Is technology an asset or a liability at your firm?

    Ground Floor Partners provides strategic advisory consulting services to growing small and middle market businesses and non-profit organizations worldwide. Clients range from promising start-ups with one or two partners to established companies with hundreds of employees.

    At Ground Floor Partners, we focus on business fundamentals: developing and nurturing your core strengths, building a deep understanding of your customer needs, understanding and combating competitive threats, designing sound business processes, and fine-tuning your operations to minimize waste and maximize efficiency. We always take a disciplined, holistic view, so we often see problems and opportunities others might miss. Our ultimate goal is to help your organization grow bigger, faster, and better. And we always work in a collaborative fashion, with plenty of opportunities for dialog and feedback.

    Services Provided
    • Market/Competitor Research and Analysis
    • Marketing Planning
    • Strategy Consulting / Strategic Planning
    • Business Plan Consulting
    • Feasibility Studies
    • Operations Consulting
    • Due Diligence for business buyers and investors
    Common Feasibility Study Mistakes and How to Avoid Them
    A feasibility study should be always completed before launching any major new project, investment or venture. It serves a critical function in independently evaluating a plan or planned course of action, taking a fresh look at the assumptions behind it, the risks it faces and its chances of success.

    Business Consulting: Environmental Scanning
    No successful company can survive and grow without a well researched and clearly articulated strategy.

    How to Select a Business Plan Development Partner
    Success in any business requires that you communicate the essence of the business in a clear and compelling way to investors, strategic partners, key management personnel and others.

    Top 10 Business Plan Mistakes
    When it comes to creating a business plan that attracts investors, these tips will help you get it right the first time.

    Should You Bring In A Consultant To Help Develop Your Business Plan?
    You've decided you need a business plan, but you've been struggling so much with it that you're ready to drop the whole thing. Now may be the time to ask yourself: should I complete the plan by myself or should I hire a consultant? If you decide to hire a consultant, what skills and qualifications should you look for? What services should they provide? Finally, how much should you expect to pay? Let's explore the answers.

    Exit Strategies for Small Business Owners
    Although there are many variations, there are really only a few realistic exit strategies for most business owners. Most strategies only make sense for certain classes of business, so for any given business, even fewer options are viable.

    10/20/2009 · Market Research
    Due Diligence Checklist for Business Buyers and Investors
    You’ve decided you want to either invest in or buy a privately held company. You’ve researched the company, the market, the management team, and their products. You’ve decided to make an offer.

    10/20/2009 · Marketing
    Pay Per Click vs. SEO: Which is Better?
    Search Engine Optimization, or SEO, and Pay Per Click advertising, or PPC, together comprise the bulk of Search Engine Marketing, or SEM. SEO is all about boosting page rankings on search engines through third party links, articles, directory placements, and other means.

    4/25/2006 · Market Research
    The Pros and Cons of Forming a Board of Advisors
    Entrepreneurs often ask me if they should form a Board of Advisors (or “Advisory Board”). My answer is always the same: it depends. The first thing you should understand is that there is a big difference between a Board of Directors and a Board of Advisors. A Board of Directors is a legal entity with well-defined responsibilities and real authority

    4/25/2006 · Market Research
    Twenty Questions to Ask Your Customers
    Your customers can help you unlock the true potential of your business. Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth

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    Dr. Thomas Maronick
    DBA, JD
    5911 Charlesmead Avenue
    Baltimore MD 21212
    USA
    phone: 410-435-8387
    Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over ten years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.

    Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.

    Areas of Expertise:
  • False and Deceptive Advertising
  • Deceptive Marketing Practices
  • Consumer/Advertising Survey Research
  • Packaging
  • Direct Marketing Promotions/ Internet Domain Name Research
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    William Neal
    Senior Partner
    2323 Perimeter Park Drive
    Suite 100
    Atlanta GA 30341
    USA
    phone: 770- 451-5100 ext 235
    fax: 770-451-5096
    SDR-Consulting provides a variety of legal services to help firms address marketing law. William Neal, Senior Partner and Founder of SDR Consulting, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement and in cases dealing with marketing and survey research.

    Legal Services Provided:
  • Advertising Claims Research and Substantiation
  • Evaluation of False & Misleading Advertising
  • Trademark and Service Mark Infringement/Dilution Research
  • Survey Research That Meets Judicial Standards
  • Statistical Analysis and Testing, Including Statistical Data Processing
  • Consulting and Expert Testimony
  • Areas of Expertise:
  • Branding, Trademarks and service Marks
  • Marketing and Sales Strategies and Tactics
  • Survey Research Methods and Procedures
  • New Product Development and Consumer Testing
  • Advertising and Promotion Effectiveness
  • Pricing Strategy and Tactics
  • Product and Sales Forecasting
  • 12/10/2011 · Market Research
    The Marketing Research Profession Needs Certification
    Certification of marketing researchers has been a hotly debated topic in the research profession for the last 20 years. This admittedly biased paper addresses why we, as a profession, need certification, what it will do to improve the profession, and how we should do it. All of the pieces for a top-notch certification program for marketing researchers are currently in place.

    9/17/2011 · Market Research
    The Marketing Research Methodologist
    In 1962, the year of publication of our previous book on multivariate procedures, John Tukey published a long and marvelous discussion on "the Future of Data Analysis."

    Branding In The Third Millennium
    "Marko's Wheels - The Best Iron Rimmed Wheels West of the Tiberius." One can imagine a sign similar to this hanging outside Marko's wheel shop - circa 243 BC.

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