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Packaging Expert Witnesses

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Rob Wallace
Branding Consultant
669 Oradell Ave
Oradell NJ 07649
USA
phone: 917-860-0319
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Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
  • Likelihood of Consumer Confusion, Brand Valuation & Dilution
  • Innovation/Ideation Copyright
  • Package Graphic/Structural Design
  • Product Design
  • Branding Industry Best Practices
  • False Advertising
  • Corrective Advertising
  • and all brand related issues.
Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.

He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.

2/14/2013 · Design
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.

Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.

I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.

Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.

12/9/2009 · Design
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

4/5/2009 · Marketing
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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Dr. Larry Chiagouris
333 East 80th Street, Suite 2C
New York NY 10075
USA
phone: 917-902-2610
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Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.



8/7/2009 · Market Research
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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Jerry Birnbach
Retail Expert Witness
372 Heritage Hills
Unit B
Somers NY 10589
USA
phone: 917-691-4853
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Highly Qualified Retail Accident Expert. Involved with many High Profile Retail Injury Cases

Top 40 Retail Industry Leader ( DDI Magazine ) and Top 50 Retail Design Firm ( VMSD Magazine )

2016 Slip, Trip, Fall & Safety Expert Witness of the Year - Corporate America Journal

Expert for Retail accidents, slip and fall, display defects, construction issues, ADA and local codes.

A 35 year veteran in the Retail Industry for all venues of Retail and Product Vendors, Product Showrooms, Display Design and manufacturing able to determine the cause and effect leading to accidents occurring inside and outside of stores.

Other areas of expertise include Arena design, Furniture design, Office design, Product showroom design, licensing and branding agreements and product, display design, merchandising and product presentation.

Review CV on website including two degrees in Architecture, Industry awards in Store and Display design, contributing editor of trade magazines, featured company at industry trade show "Store of the Future" area, high profile projects and clients.

Extremely capable to cut to the chase, find relevant facts about the accident often not thought of by the attorney representing the Plaintiff or the Defendant. Over 30 cases handled in the last three years while maintaining the highly successful Retail Design Business.
6/24/2015 · Design
I have been retained by a law firm as an expert witness in the field of Retail Design and Display. I was asked to review a furniture retail Store located in the above referenced address. It does need to be noted that I was not able to review the actual piece of furniture in question nor the camel statue that fell off of the chest and onto the plaintiff.

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Edward E. Elson, MSME, MA MANGT
President
4356 E Claytor Circle
Anaheim CA 92807
USA
phone: 714-974-1264
fax: 714-974-0148
Edward E. Elson has over 40 years of Engineering Experience including research and development, design, manufacturing and management activities in the Medical Device, Packaging, Toy, Consumer Product, and Aerospace Industries. He holds 30 U.S. Patents, 27 in the medical device field.

EDUCATION:
  • Adobe Illustrator: North Orange County Regional Occupational Program
  • SolidWorks 3D Design: Orange Coast College, Costa Mesa, CA
  • Graphics Design: University of California, Irvine, C
  • MA Management Peter Drucker School of Management: Claremont Graduate School, Claremont, CA
  • MS Mechanical Engineering: (Bio-Medical Minor) University of Southern California, Los Angeles, CA
  • BS Mechanical Engineering (Deans List): Drexel University Philadelphia, PA
ORGANIZATIONS:
  • Member, Society of Plastic Engineers
  • Institute of Packaging Professiona
  • Member and former Board Member, Forensic Expert Witness Association (Orange County, CA)
  • Former member of AAMI Standards Sub-Committees: Human Factors for Medical Devices, IV Catheters, Humidifiers & Nebulizers
AREAS of EXPERTISE:
  • Product Design
  • Patent Infringement, Validity, Trade Marks
  • GMPS, Labeling, Packaging for Medical Devices
  • Syringes, Needles, Catheters
  • Thermal Heating, Thermal Cooling Devices
  • Laser / Thermal Hair Removal Devices
  • Dermal Abrasion Equipment
  • Costume Jewelry
  • Patient Transport Gurneys
  • Patient Walkers, Gait Trainers, Design, Labeling
  • Surgical Staplers
  • Surgical Fluid Warmers
  • External and Implanted Drug Delivery Devices, IV Pumps
  • Failure of Implanted Hip and Spinal Prosthesis
  • Performance and Failure of Pedicle Screws
  • Valuation of Prototypes
  • Valuation of Medical Devices, Equipment, Consumer Products
  • Labeling and Packaging
  • Chiropractic Devices
  • Dental Burr and Drill Failures
  • Defective Seating
  • Exercise Equipment, Pilates Devices
  • Injection Molded Plastic Components
  • Drug Container Packaging
  • Defibrillator Design Issues
  • Shipping Carton Integrity
  • Manufacturing and Assembly

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    Dr. Sher Paul Singh
    Ph.D., CPP
    1151 Michigan Avenue #120
    East Lansing MI 48823
    USA
    phone: 517-285-3962
    fax: 517-203-0094
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    Dr. Sher Paul Singh, Ph.D., CPP, principal at Packaging Forensics Associates Inc., specializes in the areas of Packaging, Machinery, Transportation, Logistics and Material Handling. Dr. Singh is a Professor Emeritus at Michigan State University and has over 26 years of faculty service in the School of Packaging and was the founding Director of the Consortium of Distribution Packaging Research. His faculty and corporate experience includes research and teaching in the areas of Packaging, Transportation and Logistics, Innovative Packaging Materials and Processes, Machinery, Robotics and Sustainability.

    Dr. Singh has published over 200 papers, technical reports and book chapters. As an Expert Witness, he has testified in various lawsuits involving product liability, packaging, damage during transportation and injury from loading and unloading truck trailers and rail boxcars. Dr. Singh has provided his expert opinion in three hundred litigation matters. He has testified in federal, district and international courts. Dr. Singh has served as a legal expert to various Fortune 500 companies, federal agencies and international organizations like the Department of Defense, Department of Justice, USPS, United Nations, World Bank, European Union and ISO addressing problems related to Packaging and Transportation.

    Areas of Expertise:
    • Packaging Product Liability
    • Warning & Markings
    • Personal Injury with Packaging and Aerosols
    • Loading and Unloading Injuries or Fatalities on Truck Trailers
    • Damage Claims
    • Intellectual Property - (Patents, Copyrights & Trademarks)
    • Patent Infringement
    • Fire / Flammability
    • Hazardous Material Shipment & Use
    View Consulting Profile.
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    Sterling Anthony
    President
    100 Renaissance Center - Box 43176
    Detroit MI 48243
    USA
    phone: 313-531-1875
    fax: 313-531-1972
    More than 40 years experience: defective packaging; unreasonably dangerous products; failure-to-warn; materials-handling; warehousing; cargo loading and securement; falling cargo; insurance claims for loss or damaged cargo; falling merchandise; patent infringement; trade-dress infringement. Have testified in state and federal courts and knows how to connect with a jury. Have worked for Plaintiffs and Defendants. Services: consulting; analysis; cite inspections; exemplar testing; opining; report writing; testifying. Long list of attorney references. Self-employed consultant. Former employee at Fortune 100 firms. Former university instructor. Many published articles and speaking engagements. Knows how to combine theory and practice.
    7/31/2010 · Product Liability
    An attorney involved with crate litigation might readily recognize the need for a packaging expert, yet, not be sufficiently aware of the specific knowledge and capabilities that best qualify that expert.

    8/20/2007 · Product Liability
    A more appropriate term would be packaged product liability, because a packaged product consists of product + package, and either component (or both) can incur allegations of negligence, strict liability, and failure to warn