Dr. Elliot Schreiber is an
Expert in Brand and Reputation Management and Marketing. He has held executive management positions in three global corporations for over 20-years. Dr. Schreiber earned his Ph.D. from Penn State University and has taught marketing, brand management and reputation management at the MBA and Executive MBA-levels at leading business schools in the U.S. and Canada.
Dr. Schreiber has consulted to a variety of international firms, including Novartis, Society of Hosptial Medicine, AstraZeneca, Northwestern Mutual Life Insurance, RBC Financial Corporation, General Motors, Procter & Gamble, among many others. He is widely sought as a speaker at international business and academic conferences and has written numerous articles that have been published in academic and business journals.
Services Provided:
Expert Witness TestimonyTraditional Consulting EngagementsConnect Marketing and Brand Strategy, Engage Employees, Create Partnerships of ValueSpeaking Engagements at Business Meetings and ConferencesExecutive education workshops (1-2 days)In-House Education for the Organization in Brand and ReputationDevelopment and Leading of "Stakeholder Relations" CouncilsLeadership Training Programs
Risky Business - Several Important Strategies A Company Can Implement to Organize "In-House" Reputation Risk Management
Those concerned with, or responsible for intellectual property management, should be interested in reputation risk management. The research findings are clear: companies with higher reputation rankings have higher equity returns, lower cost of capital and credit, and lower costs for hiring and retaining top talent than others in their industry sector.
How Penn State Can Rebuild Its Brand and Reputation
Penn State is embroiled in a crisis of unparalleled proportion for a university. While the trial of Jerry Sandusky will proceed, there are sufficient questions about what Penn State officials did and did not do to help guide the university's decisions.
Netflix Apology May Have Come Too Late
I wrote a blog last July about Netflix and their attempt to move customers away from DVD rentals and toward on-line streaming. It was a good strategy with bad execution.
Drug Industry's Lost Branding and Corporate Reputation Management Opportunity
No company likes to "leave money on the table." But that is what pharmaceutical companies are doing with their traditional approach to reputation marketing, branding and communications.
A Framework And Process For Aligning The Organization To Enhance Reputation By Maximizing Perceived Competitive Value
This paper describes a new and original framework and process to align the various "stakeholder relations" functions (e.g., marketing, branding, human resources, corporate communications, sales and others) so that the organization can manage reputation. The process allows companies to determine and make choices in ways they manage value creation and the risks and rewards associated with these decisions.
A Brand & Reputation Framework To Determine The Best Strategy For Organizing Marketing & Communications
Most of the knowledge about brands is derived from consumer products. From the author's own extensive experience in industry and knowledge of company decisions, it seems that brand strategies are not as well developed for making brand decisions that are relevant to diversified or industrial, business-to-business (B2B) companies.
