Don Smith is a nationally known marketing & sales expert. 40 years as a (1) Fortune 1000 hands-on executive, (2) Consultant with world-class companies, (3) Faculty at Cornell Graduate School of Business, (4) Marketing & sales seminar leader. His expert witness references are outstanding. His 50+ expert engagements include jury trials, arbitration hearings, depositions and numerous expert reports.

Areas of Expertise

Business economic loss: Define lost sales, share and profits.

IP: Patents copyrights, trademarks, trade names & trade secrets.

Sales channels: Distributors, dealers & reps.

Market research: Define market size, growth, share, pricing, trends & customary practice.

Marketing & sales effectiveness:My expertise and research quantify this common contract dispute.

He is a nationally known public speaker in the development of new products, revitalizing existing products & managing distributors. He has in-depth, practical business experience and excels at explaining complex business issues.

Clients range from family owned businesses to Fortune 1000 companies including AT&T, Borax, DuPont, ITT, Lockheed-Martin, Lutron, Motorola (Moscow), Rubbermaid, Snap-on Tools, Tyco Electronics (Shanghai), Toshiba & West.

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APPAREL: During his 25 years of experience, Mr. Sarabia has become intimately familiar with the many business problems - and legal issues - which fashion companies may face. The start of his apparel industry experience was nine remarkable years as part of the senior management of Guess?, Inc. Guess? went through amazing growth during this period, one year alone its sales grew 400%! In these nine years, Guess? transformed from a fad into a mainstay fashion company. Those who were fortunate enough to work there saw a variety of challenges, problems and issues which most apparel companies do not encounter over decades. This incredible environment immersed Mr. Sarabia into a wide array of apparel business matters including apparel designs, design creation, design protection, brand establishment and protection, advertising, domestic and foreign manufacturing, factory monitoring, quality control, export, import, customs issues, product sourcing, corporate structure, apparel company management, including officer and director obligations and performance, domestic and foreign distribution, licensing, trade secrets, personnel, independent sales representatives, retail sales, retail custom

Michael Nranian, JD, MBA, MS has more than 25 years on Product Development, Intellectual Property, Patent Development and Litigation, Legal and Technical Compliance, and Product Liability Litigation. He is a licensed attorney in Michigan, Texas, and the United States Patent and Trademark Office. Mr. Nranian is a Six Sigma Black Belt, Professional Engineer, and Certified Project Management Professional. He has an in-depth background and education in Law, Electrical, Chemical, Computer Engineering, and Business Financial Management.

Mr. Nranian’s expert witness litigation background includes patent infringement / non-infringement, patent validity / invalidity, prior art searches, and file-wrapper estoppel, for both ITC and Federal cases. He analyzes patents and products, prepares claim charts for Markman hearings, produces expert witness reports, and testifies with respect to all of these areas. He is thoroughly familiar with all 101, 102, 103, 112 and other enablement and prior art arguments.

Mr. Nranian also conducts Product and Technology Analysis, Patentability and Prior Art Research, and Provides Litigation Support and Technology Education of Intellectual Property.His experience includes Technology Standards Boards and Licensing Authorities, Antitrust / DOJ, Technology Development and Transfers, Patents, Trademarks, Trade Secrets, and Copyrights.

Mr. Nranian’s Product Liability Expert Witness litigation background includes all types of Safety Systems, Electrical Systems, Fires, Accident Reconstruction, and Evaluation of Alternative Designs for Automotive, Medical and other industries. He has over 20 years of experience in the development of Automotive Safety Systems in all aspects of Sensors, Seatbelts, Airbags / Curtains, Seats, Diagnostic Systems, Crash Recorders, Structure (including roof-crush and door) and System Design. Mr. Nranian has developed and designed front, side and roll-over systems (including sensing and algorithm development) for Ford, GM, and other domestic and international corporations. He is thoroughly familiar with all regulatory (including FMVSS) and corporate due-care requirements.

Rob Wallace runs one of the nation's top Brand Identity / Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. Wallace Church Inc. clients include P&G, Nestle, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J, and more than 30 market leading companies. He has unique expertise in Trademark, Trade Dress, Brand Identity and Package Design Infringement. Manhattan-based, Rob has been an expert witness for important litigation involving:

Likelihood of Consumer Confusion

Consumer Perception & Buying Behavior Research

Brand Valuation & Dilution

Innovation/Ideation Copyright

Package Graphic/Structural Design

Product Design

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Dr. Larry Chiagouris has a rare combination of serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants at federal/state court levels and arbitration venues for national/local law firms to include Davis Wright Tremaine; Nixon Peabody; Ropers Majeski Kohn & Bentley; Vorys, Sater, Seymour and Pease; and Wachtell, Lipton, Rosen & Katz. He contributed opinions to cases involving Coors Brewing, Sprint, Avis and other important companies.

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

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SDR-Consulting provides a variety of legal services to help firms address marketing law. William Neal, Senior Partner and Founder of SDR Consulting, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement and in cases dealing with marketing and survey research.

Legal Services Provided:

Advertising Claims Research and Substantiation

Evaluation of False & Misleading Advertising

Trademark and Service Mark Infringement/Dilution Research

Survey Research That Meets Judicial Standards

Statistical Analysis and Testing, Including Statistical Data Processing

Consulting and Expert Testimony

Areas of Expertise:

Branding, Trademarks and service Marks

Marketing and Sales Strategies and Tactics

Survey Research Methods and Procedures

New Product Development and Consumer Testing

Advertising and Promotion Effectiveness

Pricing Strategy and Tactics

Product and Sales Forecasting

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Silicon Valley based consulting organization specializing in litigation support services for intellectual property litigation matters both in state, federal and international proceedings.

Our group consists of senior scientists, engineers, and managers as well as academic experts in the in the fields of: Electronics, Semiconductors, Computer Hardware and Software, Telecommunications, Office Automation, Communications, Medical Electronics, Biotechnology, Materials, Manufacturing Processes, Industry Custom and Practice, Marketing.

Expert witnesses, technical consulting, tutorials, discovery assistance, trial aids, market studies, patent portfolio strategy, damage determinations, investment banking and venture capital due diligence, witness location, prior art search and evaluation for both domestic and international al matters.

Expertise in Intellectual property. Electronics, Semiconductors, Computer Hardware, Software, Telecommunications, Office Automation, Communications, Materials, Manufacturing Processes, Industry Custom and Practice.