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Social Media & Social Networking Expert Witnesses

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Dr. Larry Chiagouris
333 East 80th Street, Suite 2C
New York NY 10075
phone: 917-902-2610
Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

8/7/2009 · Market Research
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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Jason McDonald
1230 Market St, Ste 709
San Francisco CA 94102
phone: 415-655-1071
Jason McDonald, PhD, is a Technology Journalist who has been active in Internet Marketing since 1994. Dr. McDonald specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google AdWords and has been retained by clients all over the world.

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of

Today, Dr. McDonald is Senior Editor for content at and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group.

The author of the best-selling SEO Fitness Workbook and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies (Marketing Without Money, Personal Branding), as well as Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.

Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google AdWords expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.

  • SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
  • AdWords Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
  • Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing
View Dr. McDonald's Consulting Profile.
Jason McDonald, PhD
This book covers 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in plain English for mere mortal such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS.
Jason McDonald, PhD
This book is a your step-by-step guide on how to market your business on social media, with up-to-date information on how to market on all of the major social media platforms.
Jason McDonald, PhD
This fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more.
Jason McDonald, PhD
Books on marketing on Pinterest, Linkedin, Youtube, Google AdWords, etc.
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Doug Bania, CLP, Founding Principal
Brian Buss, CFA, Founding Principal
See Multiple Addresses Below
phone: San Diego 858-255-4361 Los Angeles 310-975-3145
Nevium’s experts are trial-tested IP custom & practice damages experts who take a hands-on approach with all their IP litigation assignments. Whether you are in need of an expert to calculate economic damages as lost profits / unjust enrichment, give an opinion on specific business clauses in a license agreement or to leverage Internet and Social Media analytics to prove or disapprove infringement, Nevium has the experience and expertise.

Litigation Support:Nevium works closely with C-Level executives, in-house and outside counsel to implement the best possible business strategy that intertwines with the legal strategy. Nevium is part of the team early on in the litigation process assisting with discovery requests and deposition questions. Nevium’s experience and expertise allows the managing attorney to focus on the legal issues knowing that Nevium is proactively taking care of the business side of the case. As experienced Intellectual Property Consultants, they have real-word, hands on IP management, monetization and valuation experience that plays out well in front of a judge and jury.

Nevium professionals provide IP expert witness testimony related to economic damages in a range of lost profits, unjust enrichment, relief from royalty, reasonable royalty, relief from pay per click, corrective advertising and IP valuation. They author reports and provide testimony for federal and state court claims, arbitration, and mediation related to false endorsement, defamation, infringement and unfair competition.

Litigation Expertise
  • Trademark Damages
  • Copyright Damages
  • Patent Damages
  • Publicity Rights Damages
  • Defamation Damages
  • Internet and Social Media Damages
  • Areas of Analyses Expertise
    • Lost Profits
    • Relief from Royalty
    • Reasonable Royalty
  • Unjust Enrichment
  • Relief from Pay Per Click
  • Corrective Advertising
  • Past Law Firm Clients
    • Akin Gump Strauss Hauer & Feld
    • Gordon & Rees
    • Higgs Fletcher & Mack
    • Latham & Watkins
    • Pillsbury Winthrop Shaw Pittman
  • Dorsey & Whitney
  • Greenberg Traurig
  • Husch Blackwell
  • McGuireWoods
  • Winston & Strawn
  • Doug Bania IP Expert PhotoDoug Bania, CLP, Founding Principal, has over a twelve years of expertise in managing, valuing and monetizing intellectual property and intangible assets. Mr. Bania has been a named expert in over thirty (30) cases, has been deposed seven (7) times and has testified at trial four (4) times. Mr. Bania was recently called upon to testify in the Pharrell Williams, et al. v. Bridgeport Music, Inc., et al., case as the Plaintiffs’ and Counter-Defendants’ Copyright Apportionment Expert testifying in the area of Damages and Apportionment.

    Mr. Bania’s industry experience ranges from apparel to automotive and publishing to music. Prior to founding Nevium, Doug Bania managed 100s of projects related to brands, intellectual property and the related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing.

    Brian Buss Economic Valuation Expert PhotoBrian Buss, CFA, Founding Principal, is a Chartered Financial Analyst with over two decades of experience providing intellectual property and business valuation, expert testimony and transaction advisory. Mr. Buss provide solutions for IP owners, attorneys and licensees both in the United States and overseas. He has a bachelor’s degree in Biology and Economics from Claremont McKenna College and completed the Executive MBA program at San Diego State University.

    An expert in valuation and economic damages calculations, Mr. Buss has valued copyrights, brands, patents and business interests across a wide range of industries from apparel companies to airports and from technology start-ups to global consumer products companies. Often engaged to analyze unique and proprietary assets and their economic impact and contribution to financial results, he works closely with clients and counsel to develop thorough yet clear and understandable analyses.

    San Diego Office
    415 Laurel Street, Suite 341
    San Diego, CA 92101
    Telephone: 858-255-4361
    Los Angeles Office
    9107 Wilshire Blvd., Suite 450
    Beverly Hills, CA 90210
    Telephone: 310-975-3145

    View Nevium's Consulting Profile.
    Most of the existing literature on copyright infringement is concerned with the valuation of intellectual property rather than the apportionment of the value that is directly attributable to the intellectual property asset at issue. Further, few of the currently proposed IP valuation methods and little of the literature addressing the determination of damages appears directly applicable to the case of copyright in the context of artistic productions. Within the creative arts, recorded music offers a particularly complex and interesting case within which to explore this issue, as different portions of the relevant copyright to the recorded song may be held by different persons.

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    Patrick J. Siewert
    Digital Forensic Examiner
    P.O. Box 70177
    Richmond VA 23229
    phone: 804-588-9877
    Patrick J. Siewert, Lead Forensic Examiner, is a law enforcement veteran of 15 years with dozens of high-tech investigations and Digital Forensic Examinations completed to unprecedented results in the Commonwealth of Virginia, regionally, and internationally.

    Mr. Siewert has successfully completed training at the best governmental facilities who specialize in training law enforcement in the forensic methodology, with emphasis on the integrity of the forensic process. These facilities include the National White Collar Crime Center (NW3C), the National Computer Forensic Institute (NCFI), and the Federal Law Enforcement Training Center (FLETC) as well as private digital forensic vendors.

    Litigation Support - Mr. Siewert offers services such as data collection & preservation, forensic data analysis, case consultation & specialized investigations for litigators, investigative professionals, corporations and government clients. He is a court-certified expert witness and is well-respected by digital forensic practitioners in both the private and public sectors. Mr. Siewert's services include:
    • Computer Forensics - Acquisition, analysis and reporting of PC, Mac and Linux computer memory, normally in the form of an internal hard drive as part of a computer system. Also services for peripheral devices such as external hard drives, memory cards, thumb drives, digital cameras, etc.
    • Mobile Device Forensics / Call Record Analysis - Acquire, analyze and report data stored on mobile devices such as cell phones, smart phones, and tablets. Text messages, pictures, video, internet history, and app data are all possible sources of evidence
    • Forensic Data Preservation - Examiners are trained to NOT alter data from it's original form. An exact "copy" or forensic disk image of the data is created from which to work & conduct analysis, thus preserving any evidence item in it's original form. Images are then verified for accuracy and validation in formal legal proceedings
    • Specialized Investigative Services - Private Investigative services include Background Investigations, Online/Social Media Investigations, Missing Persons, Cellular Call Detail Record Analysis, Opposition Research, Internal Theft / Fraud Investigations and Interview & Interrogation
    View Patrick Siewert's Consulting Profile.
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    White Oaks Capital, LLC
    John V.O. (Jack) Kennard
    Marketing / Branding Specialist
    PO Box 211
    Southern Pines NC 28388
    phone: 502-558-3821
    John V. O. (Jack) Kennard is a Brand identity, Marketing and Media Management specialist with over 30 years of experience driving global growth of high touch/high connectivity consumer brands for S&P 500 corporations and for smaller or niche entrants into highly competitive markets. He is skilled at clearly explaining abstract concepts such as brand idenity and brand building to juries and in the classroom.

    Mr. Kennard was the senior brand executive with worldwide P&L responsibility for the Jack Daniel’s family of brands, a $1.0+ Billion business during a period of rejuvenation in the U.S. and rapid global growth. His expertise is in business development in food and beverage categories, including wine and spirits, agency selection, and partnering and compensation. He also has deep and continuing experience in branded licensing programs, new product strategy, and launches.

    Mr. Kennard has been providing litigation support services since 2009. He has served as an expert witness offering opinions in Federal court cases related to brand identity, trademark matters, brand licensing, sports marketing and brand building models, and methods. His services are available to attorneys for Plaintiff and Defense.

    Areas of Expertise
    • Brand Identity
    • Brand Valuation
    • Brand Promotion
    • Trademark / Trade Dress
    • Brand Licensing
    • Sports Marketing / Sponsorships
    • Brand Building Models / Methods
  • Deceptive / False Advertising
  • Media / Social Media
  • Licensing
  • Agency Compensation
  • Consumer Confusion
  • Financial Projections
  • Interactive Marketing
  • View Jack Kennard's Consulting Profile.