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Media Content Acquisitions and Operations Expert Witness Toby Berlin

Toby Berlin
Principal
1701 Pier Avenue
Santa Monica CA 90405
USA
phone: 310-200-9306
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Toby Berlin is a Senior Media Executive and Consultant with a demonstrated history of culminating ground-breaking, original worldwide acquisitions in every aspect of Cable & Satellite including Cable, Premium and Broadcast Networks, Adult Programming, TV Everywhere (TVE), Shopping Networks and Pay-Per-View (PPV) events. Her broad expertise spans all aspects of sales, marketing, programming and operations honed through over 15+ years of executive-level leadership experience.

Ms. Berlin offers litigation support services and expert witness testimony to attorneys for both Plaintiff and Defense. She is available to strategize on the following:

Core Areas of Expertise
  • Cable & Satellite Negotiations
  • Retransmission Consent & Must Carry
  • Content Acquisitions
  • Contract Database Management & Compliance
  • Network Packaging & Pricing
  • Strategic Partnerships
  • Platform Development
  • New Category Expansions
  • Broadcast Networks
  • Industry Best Practices
  • Strong Entertainment Industry Relationships
  • Product & Service Innovations
  • Marketing & Operations Leadership
  • P&L Management
  • Compulsory Copyright
  • Expert Witness
  • Ms. Berlin serves as a Cable / Satellite / Retransmission Consent Advisor for multiple research firms to educate large institutional investors on industry. She currently consults with MVPDs such as the SONY team that developed Playstation Vue and advises on programming acquisitions, essential successful media distribution strategies and sales, marketing, and operations best practices.

    In her previous role, Ms. Berlin was responsible for aspects of programming acquisitions for the DIRECTV service including all networks available on DIRECTV’s Spanish-language package DIRECTV en Español, DIRECTV's WorldDirect international programming packages, DIRECTV's Local into Local platform, shopping channels, adult programming, DIRECTV’s airborne platforms on Continental, JetBlue and Frontier airlines, as well as the Sonic Tap music channels available on the DIRECTV platform.

    Ms. Berlin contributed to DIRECTV ‘s significant subscriber base growth from 3.5M to more than 20M by negotiating and closing programming acquisition deals that continuously expanded the service offerings. As a contract specialist, she contributed millions of dollars to the bottom line from programmers’ contractual non-compliance.

    Toby Berlin holds a bachelor’s degree from the University of Miami in Coral Gables, FL, and a law degree from Southwestern University of Law in Los Angeles and is member of the Pennsylvania Bar Association.

    View Toby Berlin's Consulting Profile.