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Product and Retail Research

There are 7 expert witnesses in this category

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Don Smith
President
1329 Taughannock Boulevard
Ithaca NY 14850
USA
phone: 607-272-9111
fax: 607-272-5588
Don
Don Smith is a nationally known marketing & sales expert. 40 years as a (1) Fortune 1000 hands-on executive, (2) Consultant for Fortune 10000 companies and family owned businesses, (3) Faculty at Cornell Graduate School of Business, (4) Marketing & sales seminar leader. His expert witness references are outstanding. His 50+ expert engagements include jury trials, arbitration hearings, depositions and numerous expert reports.

Areas of Expertise
  • Business economic loss: Define lost sales, share and profits.
  • IP: Patents copyrights, trademarks, trade names & trade secrets.
  • Sales channels: Distributors, dealers & reps.
  • Market research: Define market size, growth, share, pricing, trends & customary practice.
  • Marketing & sales effectiveness:My expertise and research quantify this common contract dispute.
  • He is a nationally known public speaker in the development of new products, revitalizing existing products & managing distributors. He has in-depth, practical business experience and excels at explaining complex business issues in his expert report and to juries.

    Clients range from family owned businesses to Fortune 1000 companies including AT&T, Borax, DuPont, ITT, Lockheed-Martin, Lutron, Motorola (Moscow), Rubbermaid, Snap-on Tools, Tyco Electronics (Shanghai), Toshiba & West.
    Scenario: You would like to terminate Midwest Distribution. Ever since the son of the founder became President, Midwest has shifted its emphasis from your Standard and Premium lines (require training and selling time) to your Economy line

    3/2/2002 · Market Research
    Marketing research is a powerful tool that helps lawyers win cases. Examples: Established that a distributor did not implement "effective marketing & sales programs" as required by the contract. The unlawful termination suit was dismissed

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    Dr. Larry Chiagouris
    333 East 80th Street, Suite 2C
    New York NY 10075
    USA
    phone: 917-902-2610
    Dr. Larry
    Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

    Experience summary:

    • Experience evenly divided between plaintiff and defendant engagements over 25 cases

    • Several cases include elements of intellectual property issues

    • Majority of cases involve elements of consumer behavior or survey research

    • Majority of cases involve elements of advertising related strategies and tactics

    • Majority of cases involve elements of Internet related tactics

    • Majority of cases involve written opinions and depositions

    • Written and oral testimony in several Federal District Court jurisdictions

    • Engaged by both large multinational law firms and small boutique firms

    • Class action cases evenly divided between plaintiffs and defendants

    Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

    He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.



    8/7/2009 · Market Research
    Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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    Dr. Gerald M. Goldhaber
    1525 Amherst Manor Dr., Suite 907
    Williamsville NY 14221
    USA
    phone: 212-379-6661
    fax: 716-689-3342
    Dr. Gerald M. Goldhaber, the President of Goldhaber Research Associates, LLC, is a nationally recognized expert in the fields of Political Polling and Warning Label Research. His clients include Fortune 500 companies, as well as educational and governmental organizations. He has conducted hundreds of surveys, including political polls for candidates running for U.S Congress, Senate, and President. Dr. Goldhaber also served as a consultant to President Reagan's Private Sector Survey for Cost Control.

    Dr. Goldhaber has written and edited 10 books and is a frequent international lecturer on the topic of communication. He writes numerous articles on a variety of issues for publication in journals and newspapers across the country, and has served as a political analyst for numerous radio and television shows. He has been selected as a member of Who's Who in America and Who's Who in the World.

    Legal Research and Expert Witness Services
  • Trademark Research
  • Warning Label Research
  • Mock Jury Facilitation
  • Related Services & Data Collection Methods
  • Secondary Research
  • Market Research
  • Data Collection Methods
  • Quality Control Procedures
  • Please View Dr. Goldhaber's Expert Consultant Profile

    Click Here for more information on Dr. Goldhaber
    4/29/2013 · Warnings & Labels
    Mayor Michael Bloomberg of New York City this month has proposed a ban on restaurants, theatres and food carts regulated by the City selling soft drinks in excess of 16 ounces.

    3/25/2013 · Warnings & Labels
    I just came back from my phannacy where I picked up two prescriptions for my seasonal allergies. One was a name brand product and another was a generic.

    2/19/2013 · Warnings & Labels
    Last month, Judge Richard J. Leon of the United States District Court in Washington, D.C. permanently blocked the FDA reqillrement that was to go into effect later this year that would have forced the tobacco industry to put extremely graphic warnings on the top half of the front and back of a pack of cigarettes.

    12/12/2012 · Warnings & Labels
    New York City has done it again! Mayor Bloomberg (or as some call him, NYC's Nanny-In-Chief) and his City Health Department has declared war on oversized restaurant portions.

    My former business partner, Marshall McLuhan was fond of telling me that North Americans go out of their homes to be quiet (compared with Europeans who go out to be social).

    7/13/2012 · Warnings & Labels
    The awards season is already in full gear this year. The Golden Globes have already been given out and the Oscars will be determined by the end of this month.

    2/18/2010 · Warnings & Labels
    The Goldhaber Warnings Report:...Unlike its previous hearingswhich addressed the NFL’s lack of adequate protection against brain injuries, the Houston hearing focused on risks faced by younger football players. Several million high school and college students play football...

    2/18/2010 · Warnings & Labels
    The Goldhaber Warnings Report: On January 2, of this year, The New York Times published an article about the possibility of heavy cellphone use being linked to brain cancer. Since approximately 280 million people use cellphones

    8/26/2009 · Warnings & Labels
    The Goldhaber Warnings Report: This past weekend as Hurricane Bill brushed past the Eastern Coast Line of the United States, bringing dangerous riptides to our shores, police and lifeguards posted explicit warning signs (reinforced by nonstop media coverage about the dangers of these riptides) closing beaches from North Carolina throughout New Jersey, New York and New England. Despite this barrage of warning and safety information, who can forget the televised images of the hundreds of apparent daredevils, mostly young men, ignoring the warnings and entering the beaches to look at the waves, and even swim or surf in the turbulent waters!

    6/19/2009 · Warnings & Labels
    The Goldhaber Warnings Report: In the last issue of this newsletter, I listed the major components found in most warnings along with making several suggestions that should help improve a warning’s conspicuousness and make it more likely to gain the attention of the product’s user at the time of use. The following is an example of a warning that

    6/19/2009 · Healthcare
    The Goldhaber Warnings Report: The U.S. Supreme Court ruling (March 5, Levine vs. Wyeth) will have major implications for the pharmaceutical industry forcing them literally to review all of their warnings and safety instructions for content, clarity and conspicuousness

    3/16/2009 · Product Liability
    The Goldhaber Warnings Report: In the last issue of this newsletter, I listed four key questions that must be answered when conducting a warnings review. Answers to these questions, as well as following the detailed steps I now provide, should help you determine whether or not you need to warn or, if you already warn, whether or not your warning(s) is/are adequate

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    Dr. Thomas Maronick
    DBA, JD
    5911 Charlesmead Avenue
    Baltimore MD 21212
    USA
    phone: 410-435-8387
    Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over ten years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.

    Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.

    Areas of Expertise:
  • False and Deceptive Advertising
  • Deceptive Marketing Practices
  • Consumer/Advertising Survey Research
  • Packaging
  • Direct Marketing Promotions/ Internet Domain Name Research
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    Tracey McCormack
    Office in Los Angeles & New York (see below)
    CA, NY USA
    phone: 323-977-8622
    Tracey
    LA Headquarters
    McCormack Media
    3219 Kelton Avenue
    Los Angeles, CA 90034
    NY Headquarters
    McCormack Media
    138 W. 87th Street, 2R
    New York, NY 10024

    Tracey Day McCormack has been in the field of Media Services for 20 years. Ms. McCormack's professional experience includes working for Vernon, Sassos & McGill in New York, Asher/Gould, Harrington, Richter and Parsons, Inc, Univision, National Cable Television, HULA, and Mark Burnett. Currently at World’s First Social Television Network, Ms. McCormack is the SVP of Ad Sales of a new Cable Network called Youtoo Social TV. The sale is the first, true, 360 integration of web, mobile, tablet and linear cable with true value in the social TV and social media arena.

    As an Expert Witness, Ms. McCormack has been asked to prepare expert opnions, educate lawyers, prep witnesses, analyze cases, create case documents, and educate juries on many of the media terms, the media language, media math and the nuances of television media and buying. She represents labor, management, ad agencies, large broadcasters, and small companies alike. Ms. McCormack has provided media expertise for cases throughout in several states including several large settlement cases.

    Ms. McCormack has been an adjunct professor at UCLA for 20 years and her courses continue to break attendance records operating at a 100% sell-out level.

    Areas of Expertise
    • Media Sales / Media Buying
    • Broadcast Television
    • National Cable Television
    • Local Spot Television
    • Selling of Unrated Networks
    • Hispanic and General Market
    • Start-Ups
    • Digital and Mobile Media
    • Social Media
    • Social Television
    View Consulting Profile.
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    William Neal
    Senior Partner
    2323 Perimeter Park Drive,Suite 100
    Atlanta GA 30341
    USA
    phone: 770- 451-5100 ext 235
    fax: 770-451-5096
    SDR-Consulting provides a variety of legal services to help firms address marketing law. William Neal, Senior Partner and Founder of SDR Consulting, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement and in cases dealing with marketing and survey research.

    Legal Services Provided:
  • Advertising Claims Research and Substantiation
  • Evaluation of False & Misleading Advertising
  • Trademark and Service Mark Infringement/Dilution Research
  • Survey Research That Meets Judicial Standards
  • Statistical Analysis and Testing, Including Statistical Data Processing
  • Consulting and Expert Testimony
  • Areas of Expertise:
  • Branding, Trademarks and service Marks
  • Marketing and Sales Strategies and Tactics
  • Survey Research Methods and Procedures
  • New Product Development and Consumer Testing
  • Advertising and Promotion Effectiveness
  • Pricing Strategy and Tactics
  • Product and Sales Forecasting
  • 5/15/2013 · Marketing
    For over a decade American business has been focused on customer satisfaction as a way to become customer-focused and improve customer loyalty and thus profitability.

    4/3/2013 · Marketing
    The measurement and management of brand equity has become a major issue for marketers and marketing researchers over the last several years. The concept of brand equity goes well beyond the legal concept of a trademark or the accounting concept of goodwill.

    For any product or service category, brand choice is a direct outcome of each consumer's estimate of the relative values of products in their consideration set. That is, choice is a function of consumers' individual value equations.

    1/3/2013 · Market Research
    Perceptual mapping is one of the few marketing research techniques that provides direct input into the strategic marketing planning process. It allows senior marketing planners to take a broad view of the strengths and weaknesses of their product or service offerings relative to the strengths and weaknesses of their competition.

    10/26/2012 · Surveys
    In order to uncover the key drivers of customer satisfaction, many researchers regress the ratings of satisfaction with individual attributes against a rating of overall satisfaction. Typically, this procedure is fraught with challenges.

    8/21/2012 · Marketing
    In segmenting markets most researchers use a single set of basis variables that have ranged from demographics to psychographics to product category related attitudes to product related behaviors to derived importances from conjoint exercises to latent structures, depending on the era and the proclivities of the researcher.

    5/31/2012 · Marketing
    For most business firms, locating and effectively targeting unique market segments is both a reality and a necessity in today's competitive market place. Creative market segmentation strategies usually afford the business organization a strategic advantage over their competition and provide marketing efficiencies that greatly improve customer retention and profitability.

    12/10/2011 · Market Research
    Certification of marketing researchers has been a hotly debated topic in the research profession for the last 20 years. This admittedly biased paper addresses why we, as a profession, need certification, what it will do to improve the profession, and how we should do it. All of the pieces for a top-notch certification program for marketing researchers are currently in place.

    9/17/2011 · Market Research
    In 1962, the year of publication of our previous book on multivariate procedures, John Tukey published a long and marvelous discussion on "the Future of Data Analysis."

    "Marko's Wheels - The Best Iron Rimmed Wheels West of the Tiberius." One can imagine a sign similar to this hanging outside Marko's wheel shop - circa 243 BC.

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    Avinash Vashistha
    Chairman / CEO
    2/10, II Floor
    RMV Extension, II Stage , 80 Feet Road
    Bangalore 560094
    IND
    phone: 91-80-23519760
    fax: 91-80-23519762
    Avinash
    Avinash Vashistha has dedicated his career to the unique requirements of the Global Outsourcing Market. His background and understanding of the practices surrounding Offshore Markets provides clients with a custom offshoring strategy, supplier / build mapping, favorable pricing, reduced risk, successful transition and sustainable performance contracts that address issues unique to offshore delivery.

    Mr. Vashistha has evaluated and conducted due diligence on over 200 supplier firms, including companies in India, Russia, China, Philippines, Malaysia, C&E Europe, US, Canada, UK, Ireland and Vietnam. He has directed sourcing assessments, IT and BPO / KPO sourcing transactions and executed program governance models realizing $6 Billion in savings for clients. Avinash also developed significant expertise in the areas of R&D, Technology, Human Resources, Finance and Accounting, Analytics, Investment Research, claims processing and other domain specific voice and back office business processes. Mr. Vashistha has been a strong proponent of well-qualified, but lesser known tier-two suppliers in the competitive sourcing process.

    Thought Leader: His opinions are sought and recognized by worldwide organizations and conference organizers such as IDC, NASSCOM, CITEM, C-Level, Private Equity Conference, the Indo-American Chamber of Commerce, CII, SBPOA and IAOP. Leading media conglomerates such as the Wall Street Journal, Financial Times, Time, The Straits Times, The Business Times, USA TODAY, CNN, CNBC, Forbes, Business Week, Bangkok Post, NDTV, Times Group, Business Standard and Cyber Media have featured Avinash extensively. He has been recognized by HRO Today as ‘HRO Superstar’ for 2006 and 2007 in the category of thought leaders and advisors on outsourcing. He has also been recognized as ‘FAO Superstar’ for 2007.