Branding Consultants: 9

Brent Coker, PhD, is an Online Consumer Psychologist, researcher, and lecturer of Marketing at the University of Melbourne. He has a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”). 

For the past decade, Dr. Coker has been researching why ideas spread, and what causes people to share. In 2011, he developed the 'bump' algorithm that predicts the spread of memes and video ads, and a few years later, wrote a book to summarize what he learned about Viral Marketing. The WH Smith Heathrow chart topping book, Going Viral is the culmination of a seven year study on the psychology of building a strong brand and customer engagement. For more information, view his Masterclass on Viral Marketing – “ "Virology".“

Dr. Coker founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh. – a technology and market research company. He is also inventor of the web analytics tool “webreep” Webreep Model,) which was the first web app to detect and measure website dissatisfaction, and more recently the founder of Wear Cape, – an influencer marketing agency. 

Keynotes and Public Speaking - Dr. Coker has been serving as a keynote speaker for years. He has delivered speeches to  such as entities as NASA, IBM, CPA Australia, and Oticon, and Qantas on subject including word of mouth, viral marketing, and online branding.

Dr. Brent Coker on Stage

View Dr. Brent Coker's Expert Witness Profile.

Nevium specializes in managing and increasing the value of intellectual property portfolios. You have your business plan; you have your marketing plan…Where is your IP plan? Quite surprisingly, most businesses don’t have an IP plan; nonetheless even know the total contents of their IP portfolio. At Nevium, we manage and monetize intellectual property and intangible assets. We believe these assets need to be identified, organized and managed in order to maximize value. 

Nevium specializes in valuing, managing, monetizing and providing expert testimony related to intellectual property. Nevium values IP for business transactions, tax/estate, joint venture negotiations, transfer pricing and bankruptcy. 

Nevium builds and manages intellectual asset management strategies for clients who want to monetize their IP. Mr. Bania and Mr. Buss are frequent lecturers on IP valuation and licensing issues and publish articles for numerous industry publications. Areas of expertise include music, apparel, publishing, film, food, automotive, sporting goods, furnishings, advertising, media, photography, retail and not-for-profit.

Consulting Services Include:

• IP Management - Nevium Identifies, organizes and values IP and IA
• IP Valuation - Nevium values brands, trademarks, copyrights, patents social media and Internet assets for M&A, estate, business transactions, tax and transfer pricing
• IP Monetization - Nevium assists with setting royalty rates, building licensing agreements and buying and selling IP

Doug Bania, CLP, Founding Principal, has over a decade of expertise in managing, valuing and monetizing intellectual property. Prior to founding Nevium, Mr. Bania managed 100s of projects related to brands, intellectual property and related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing. Mr. Bania delivers presentations and seminars on IP valuation, management, and damages issues for various business and legal entities across the United States.

San Diego Office 415 Laurel Street, Suite 341 San Diego, CA 92101 Telephone: 858-255-4361 Email: info@nevium.com

Los Angeles Office 9107 Wilshire Blvd., Suite 450 Beverly Hills, CA 90210 Telephone: 310-975-3145 Email: info@nevium.com

View Nevium's Expert Witness Profile.

Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. 

Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation. 

Areas of Expertise:

• False and Deceptive Advertising
• Deceptive Marketing Practices
• Consumer/Advertising Survey Research
• Packaging
• Trademark/Tradedress

Leonard J. Backer has over 28 years of extensive and successful Furniture Industry experience in all key areas including:

Sourcing Private Label Production Product Development Original Design Marketing Branding Import and Distribution

Vendor Qualification Supplier Relations Contract Negotiations Customer Service Competitive Analysis Sales Agreements Designer Driven Approach

Mr. Backer has executive level perspective in start-up, turnaround and aggressive growth situations with long term industry relations, both domestically and overseas. He specializes in Private Label Manufacturing, Sourcing, and Product Development expertise.

Leonard Backer has provided extensive consulting work on short and long term projects. He has provided consulting work on various topics over the past few years for private equity companies, large branded manufacturers, and independent product designers. Mr. Backer has conducted site visits to 80 overseas and domestic factory operations. Worked closely with independent product designers.

View Leonard Backer's Expert Witness Profile.

Jon Mitchell “Mitch” Jackson, Esq. is a Social Media and Live Video Consultant. A veteran in law and business with 30+ years of jury trials, business presentations, and speaking experience, he first started to achieve success well before and then during the development of the Internet as we know it.

Beginning with his first website back in 1996, Mr. Jackson has used the internet and specifically, social media platforms, to expand his sphere of influence on a global level. Known as the Streaming Lawyer, when he’s not trying cases, Mr. Jackson enjoys combining Law, Technology, and Social Media to help professionals, business owners, and entrepreneurs use social media and live streaming to disrupt, hack, and improve their practices and businesses. 

Mr. Jackson believes that developing a new mindset and disrupting industries are mandatory to ongoing success. Because of the exponential speed of change that exists today, understanding and appreciating this new dynamic has never been more important. The pace and need for change are several reasons why Mitch wrote, "Social Media for Business Owners, Professionals and Entrepreneurs" in 2018, and delivers lectures and seminars on the role of Social Media in personal and professional settings including speaking at the Tony Robbins Business Mastery Events before thousands in the audiences. In 2013, Mr. Jackson received the California Lawyer Attorneys of the Year (CLAY) Award for litigation. According to California Lawyer Magazine, the CLAY Award recognizes attorneys who have:

"changed the law, substantially influenced public policy or the profession, or achieved a remarkable victory for a client or for the public and have made a profound impact on the law."

Mitch Jackson and TheShow.Live

His firm, Jackson & Wilson, is listed in the Bar Register of Preeminent Lawyers, an exclusive listing reserved for less than 5% of all distinguished law practices in the United States. Several earlier recognitions include Mitch being named as a “Southern California Super Lawyer” and an ability rating of 10.0 or Superb by the AVVO lawyer rating system. Mitch Jackson, and his social media legal services department, enjoy putting decades of legal expertise to work to help social media business owners, agencies, and influencers with their legal needs. Areas of practice include Intellectual Property, Business Entities, Contracts, Defamation, Consulting, Second Opinions, and Litigation.

View Mitch Jackson's Expert Witness Profile.

Beryl Vaughan draws on a combined 30 years of experience in Law Litigation Management and Forensic Psychiatry Marketing to create Medical-Legal Practice Growth and Strategy for Physicians and Psychologists to grow their practice as medical-legal experts. She provides marketing and business consulting for maximum effect and improved bottom line. 

Ms. Vaughan has been honored to present to UCSF, UCDavis, and UCLA Forensic Psychiatry Fellows about the nuts and bolts of building a forensic practice, an annual event for each new Fellowship year.  She has presented on this topic to physicians in all specialties.

Consulting Services - Any physician can benefit from the help of someone who knows "the business" of developing a practice as an expert witness or medicolegal consultant.  Ms. Vaughan has helped doctors many areas of medicine with additional expertise in Forensic Psychiatry and Psychology.  Ms. Vaughan's track record in developing focused, concrete, practice-building strategy is proven to be effective for doctors. She also uses reputation-enhancing tools to build legitimacy in the legal space.  She is also an expert in navigating retention contracts, billing, and timekeeping that will stand up in court, and even how to handle first calls from attorneys. 

Services and Process: All platforms are curated to get the word out to attorneys about the Expert's services, credentials, and unique knowledge-base. Ms. Vaughan expands and deepens client forensic work such as records review, medical-legal case consulting, and Expert Witness testimony in targeted areas of law (for example, medical malpractice or product liability) Her services include marketing, maximizing a website, and using free and paid methods to that end. 

• A plan may include helping clients decide if an expert witness directory (and which) will benefit you, websites that meet high ethical standards and get attention, even developing presentation and writing topics for attorney audiences. Social media best practices for effect. She notes it is not appropriate for everyone, but very appropriate for some.
• Interviewing physicians to get into the nitty gritty of medical backgrounds and desires, recommending a tailored plan in collaboration with your goals, and explaining why some choices are better than others, and implement.
• Business consulting is usually needed - it goes hand-in-hand with best practices and profitability. 

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:

• Likelihood of Consumer Confusion, Brand Valuation & Dilution
• Innovation/Ideation Copyright
• Package Graphic/Structural Design
• Product Design
• Branding Industry Best Practices
• False Advertising
• Corrective Advertising
• and all brand related issues.

Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.

He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.

Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.

In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.

Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.

Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales. 

The Know Show - Interview with Gina von Esmarch on Voice of Customer

Business Consulting Expertise:

Brand Awareness & Management Strategic Messaging, Planning & Execution (GTM) Integrated Consumer Marketing Campaigns & Customer Retention Integrated Marketing Campaign Development

Multi-channel Social Media Content Storytelling Digital & SEO Optimization Revenue Growth & Optimization