Data Analytics / Data Visualization Consultants: 5

Gina von Esmarch, CMO, Adesso Associates CEO / Founder, is a seasoned Marketing Executive with over 25 years of experience developing strategic and impactful B2B marketing initiatives. She has extensive experience in digital transformation, customer programs / retention, brand, content, and shaping corporate narratives for disruptive and innovative brands in the B2B Tech Space.

In her role as CMO, Gina has developed programs for such clients as Mercedes-AMG Petronas Motorsport, PlayStation, NetApp, Socialtext, Ingenico, Fathom Online, Oracle BMW Racing & Moet Cup (2003), and AmericaOne (2000). She has recruited and led teams in countries around the world.

Gina has been engaged to collaborate across teams and regions to align offerings and create revenue. She builds and manages marketing teams to establish market leadership, brand awareness, and differentiation. She excels at leveraging social media to engage with influencers through clear and transparent communications.

Gina successfully develops effective Go-To-Market (GTM) strategies and launches bottom-line impact programs through targeted integrated marketing initiatives. She is an expert at establishing and scaling strategic company positioning amongst third party influencers to build market/product perception, creating strong multi-faceted thought leadership initiatives, crafting large-scale media, analyst, brand awareness, rebranding, and launch campaigns. Gina excels at delivering best-in-class Analyst Relations and Voice of Customer programs with Impact Metrics. With an exceptional mix of analytical skills and business acumen, she drives business decisions in marketing and sales. 

The Know Show - Interview with Gina von Esmarch on Voice of Customer

Business Consulting Expertise:

Discovery Engineering is a private Engineering Firm based in Boulder, Colorado, performing investigations into Electrical, Electronic, and Communications Systems.  Discovery Engineering also works with management to analyze risk, improve quality, and understand variability processes.  Clients include industrial, commercial, research, legal, government, and private entities.

Mark McFarland, PE, Founder & CEO, is an Licensed Engineer and Statistician with over 25 years of extensive education and experience in applied statistics, statistical learning, artificial intelligence, electrical engineering, and communications. His practical experience includes the design, analysis, and testing of satellite, cellular, LTE, Internet, wireless, Wi-Fi, RADAR, networks, data communications, communication protocols, standards, public safety communications systems, GPS, instrumentation, and control systems. 

Mr. McFarland understands variability is crucial to improving and controlling processes.  He brings scholarship and practical experience in Statistics and Applied Research to help clients understand variability and improve outcomes.

Applied Research and Analytics Consulting Services:

View Mark McFarland's Expert Witness Profile.

Eric F. Forister, PhD is an Economist with expertise in industrial organization, applied microeconomics, and applied econometrics. He has extensive experience in applying economic insights to understand firm and market behavior, analyzing large datasets using advanced econometric and statistical techniques, and designing and evaluating surveys. He has co-authored medical research papers and legal publications on class certification and market definition. As a consultant, Dr. Forister has addressed issues such as:

Dr. Forister has analyzed dozens of industries including consumer packaged goods, luxury goods, food products, medical services, biotechnology, legal services, fitness, clothing, entertainment, real estate, air and ground transportation, telecommunications, television, electronics, heavy industry, advertising, restaurants, automobiles, gasoline, payment processing, and illicit markets.

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Expert Witness Profile.

Sahel (Sal) Shwayhat, MBA, FACHE, Principal / Owner at ELY Analytics LLC, is a Management Consultant with over 30 years of experience in Healthcare Operations and Data Analytics. A Lean Six Sigma Black Belt, Mr. Shwayhat has dual degrees in Electrical and Biomedical Engineering. He is also is fellow in the American College of Healthcare Executives. 

Mr. Shwayhat's career spans multiple roles, where he gained significant experience analyzing large data sets to uncover inefficiencies, identify outliers, and compare staff and equipment outputs. He is adept at performing location analytics to identify potential clients, focus resources, and capture a greater share of the market.

Mr. Shwayhat has guest-lectured at Yale University and the University of New Haven – subjects included “External and Internal Benchmarking” and “Uses of Data in Healthcare”.  He has presented at several conferences, including the Connecticut Quality Council.

Core Areas of Strength:

ELY Analytics LLC (ELY) is a Management Consultancy that emphasizes use of Data Analytics and Visualization. Company specializes in converting data into information. ELY Analytics mines and analyzes raw data to help clients identify Financial and Operational Performance Improvement opportunities. ELY Analytics can also perform location analytics to help businesses map existing and potential clients.

ELY Analytics serves data rich, information poor companies within various industries, including healthcare, banking, and insurance, and more specifically, radiology / diagnostic imaging, operational finance, strategic planning, behavioral health, performance improvement, and clinical engineering.

Examples of Analyzed Information

Michael D'Angelo has over 15 years of experience in Digital Forensics and has built, led and maintain sophisticated forensic analysis teams and labs. His experience extends from data collections, data recovery, advanced analysis and expert testimony. He has analyzed data from thousands of devices and has testified on dozens of cases on local, state and federal cases.

Areas of Expertise: Digital forensics, computer forensics, data recovery, mobile forensics, data collections, ediscovery, forensic imaging, forensic analysis, digital forensic analysis, computer forensic analysis.