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7/18/2007· Feng Shui

How Zen Can Shape Creative Thinking

By: Margo Berman

Introducing Zen into a creativity seminar provides stimulating discussions, invigorating stories, and compelling exercises. It is especially useful in shifting paradigms, redirecting participants’ thinking, and sharpening their focus

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7/18/2007· Design

Common Design Mistakes

By: Margo Berman

Inexperienced creative ad majors often make the same types of mistakes in their layouts. These errors demonstrate a lack of awareness of the basic components of ad design. First, they do not have an understanding of overall composition. Second, they have a weak comprehension of the correct use and application of typography

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