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Articles on Design

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Brand identity and package design has entered into its 4th generation. And in this next phase, the brand will never again have the same message to the 100 million consumers. It will offer 100 million "on-brand" messages customized to each individual consumer. To trace this progress, its relevant to understand how branding evolved from its onset.

9/4/2018 · Design
Those of us who run design consultancies embrace change. In fact, we are often our client's primary "change agents". We foresee the emerging need in the ever-evolving market, and mold our clients' brands and experiences to meet that new need.

6/24/2015 · Design
I have been retained by a law firm as an expert witness in the field of Retail Design and Display. I was asked to review a furniture retail Store located in the above referenced address. It does need to be noted that I was not able to review the actual piece of furniture in question nor the camel statue that fell off of the chest and onto the plaintiff.

6/4/2015 · Design
Basic but very important points which could help minimize owners' liability and financial exposure to accident and personal injury claims on their premises.

2/14/2013 · Design
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

12/9/2009 · Design
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

7/14/2009 · Human Factors
A standard can be defined as a document issued by a recognized agency, and dealing with design and/or safety requirements relating to a specific product or type of activity. Such agencies include the U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI). OSHA standards are generally legally binding for an employer, while ANSI standards are generally of an advisory nature. The term "industry standard," however, is ordinarily taken to have a broader meaning, including formal standards as just defined, and also including designs and procedures not required in formal standards, though prevailing in a specific industry, and which represent generally accepted custom and practice.

7/7/2009 · Design
Before expending the effort necessary to reverse engineer a device or object, it must be definite that the object under study is not covered by one or more patents. This avoids a dispute over patent violations. Once it has been established that no patent coverage exists, one can use multiple techniques to reverse engineer a product. These are summarized below:

7/18/2007 · Design
Inexperienced creative ad majors often make the same types of mistakes in their layouts. These errors demonstrate a lack of awareness of the basic components of ad design. First, they do not have an understanding of overall composition. Second, they have a weak comprehension of the correct use and application of typography

9/21/2004 · Failure Analysis
For hundreds of years, building walls were constructed of stone or brick and were sometimes several feet thick. Such massive walls served well not only to sup port the floors and roof but also to keep out the weather