The U.S. Supreme Court ruling (March 5, Levine vs. Wyeth) will have major implications for the pharmaceutical industry forcing them literally to review all of their warnings and safety instructions for content, clarity and conspicuousness. The industry, unlike manufacturers of Class III medical devices (e.g., stents, defibrillators, etc.) which were preempted from warnings claims (Riegel vs. Medtronics) in a 2008 8-1 Supreme Court ruling, will now be forced to proactively review all of its drug warnings and safety instructions to make sure they are up to "best practices" for the warnings and safety communications industry. Even the medical devices industry may soon have to take a similar step because Congress is very likely to pass a law (spearheaded by Ted Kennedy)that will mandate certain warnings for Class 3 devices and allow products liability claims against companies violating these warnings, thus negating the Supreme Court original ruling and making it likely that the court will ultimately have to resolve the inconsistencies between the two rulings. The implications go even further for ANY company which has attempted to use a preemption defense in a products liability lawsuit. The manufacturer of ANY PRODUCT will have to ensure that their warnings and safety communications meet the "best practices" of the warnings industry. The answer is very simple for any defendant confronting this issue: Conduct an immediate review/evaluation/testing program for any warnings and safety communications at potential risk for claims and costly litigation.
I will be providing more details about the implications of this decision and a program for evaluating warnings in the next issue of THE GOLDHABER WARNINGS REPORT. At this time, however, I would be happy to discuss (in a free consultation) a detailed warnings review program with anyone reading this newsletter or any of their relevant colleagues/contacts. Please contact me directly if you would like to set this up or if you or someone you know should get my FREE monthly newsletter exclusively devoted to warnings and safety communications issues.
Dr. Gerald M. Goldhaber, the president of Goldhaber Research Associates, LLC, is a nationally recognized expert in the fields of political polling and warning label research. His clients include Fortune 500 companies, as well as educational and governmental organizations. He has conducted hundreds of surveys, including political polls for candidates running for U.S Congress, Senate, and President. Dr. Goldhaber also served as a consultant to President Reagan's Private Sector Survey for Cost Control.
Dr. Goldhaber has written and edited 10 books and is a frequent international lecturer on the topic of communication. He writes numerous articles on a variety of issues for publication in journals and newspapers across the country, and has served as a political analyst for numerous radio and television shows. He has been selected as a member of Who's Who in America and Who's Who in the World.
See Dr. Gerald Goldhaber's Profile on Experts.com.
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