is a consulting firm that focuses on building environments and products that deliver the best in Human Centered Design
and User Experience Outcomes
. Sophic designs organizations to maximize human performance by removing organizational obstacles to human creativity and ingenuity. Their consulting capabilities include:
- Human Centered Design - Sophic provides the opportunity for an organization to capitalize on what comes naturally to a human and what conditions best posture the organization to gain the most from the their employees and best impact their customers through products and services
- Strategy and Innovation - Sophic leverages the ability to identify gaps within or external to an organization which is imperative to fuel innovative breakthroughs, accelerating companies to the next level
- Health and Performance - From achieving business objectives to unspoken needs of employees that bring success, Sophic takes a simultaneous bottom up and a top down approach to analyzing the health and vitality of a workforce
- Coaching, Training, Speaking - Sophic utilizes the Birkman Method to provide better insights into human capital as the driving force behind creative solutions, trusting relationships, effective processes, and action-oriented goals. The Birkman Method helps unveil these hidden qualities within leaders, employees, students, and teams
Founder and CEO, Cynthia M. Rando, MS, MBA, CHFP
has spent 15 years in the field of Human Centered Design
. Ms. Rando is a Member of the Board of Directors for the Board of Certification in Professional Ergonomics, a Certified Human Factors Professional, and Certified Birkman Consultant. She received her MS in Human Factors Engineering from Clemson University and an MBA from Northeastern University.
Ms. Rando's experience includes 12 years at NASA's Johnson Space Center. During this time, she provided extensive leadership to the organization addressing several critical areas in Human Factors
and Human Centered design including: interface design, ergonomics, safety and risk mitigation strategies, usability / user experience, accident investigation and root cause analysis activities. She was also instrumental in implementing several culture change initiatives and innovative solutions for the agency, including crowdsourcing, the Center of Excellence for Collaborative Innovation, and the NASA Human Health and Performance Center.
View Cynthia Rando's Expert Witness Profile