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Market Research Expert Witnesses

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Rob Wallace
Branding Consultant
669 Oradell Ave
Oradell NJ 07649
USA
phone: 917-860-0319
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Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 35+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 50 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:

  • Likelihood of Consumer Confusion
  • Secondary Meaning
  • Brand Valuation & Dilution
  • Package Graphic/Structural Design
  • Product Design
  • Branding Industry Best Practices
  • False/ Deceptive Advertising
  • Corrective Advertising
  • and all brand related issues.

Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research. He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.

Trademarks are everywhere. They're embodied in logos and symbols (Nike's Swoosh), color schemes (John Deere's green and yellow), numbers (501 jeans), slogans ("Eat Fresh"), and even shapes (Method's product packaging). They're memorable. They distinguish products and services of one provider from those of another, ensuring that customers do not confuse their source. In fact, avoiding consumer confusion is trademark law's primary goal.

In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.

2/14/2013 · Design
Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.

Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.

I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.

Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.

12/9/2009 · Design
A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

4/5/2009 · Marketing
The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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Dr. Larry Chiagouris
Boca Grande FL 33921
USA
phone: 917-902-2610 / 212-988-2882
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Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.



8/7/2009 · Market Research
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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Dr. Joseph D'Antoni
Managing Principal
3215 E. Foothill Boulevard
Pasadena CA 91107
USA
phone: (Office) 626-440-7200 (Direct) 626-564-9800
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Corporate Sciences, Inc. (CSI) is a highly regarded Economic Consulting Firm providing financial services to corporations, law firms, and government agencies. CSI professionals have served some of the world’s largest multinational corporations and law firms. Many of their team members hold advanced academic degrees and specialized credentials with extensive consulting experience in all the areas they provide service.

Litigation Support - CSI has been assisting law firms and their clients in all aspects of litigation requiring Economic Accounting or Financial Expertise for over 40 years. Services are provided as consultants, testifying experts, arbitrators, and mediators. CSI professionals understand the complexity in the many stages of litigation including discovery, liability assessment, damage calculations, expert testimony, and critique of opposing expert opinions.

CSI professionals have been through hundreds of engagements appearing in many venues including trials, ADR proceedings, and regulatory hearings. Their testimonial work is supported by state-of-the-art research, analysis and pragmatic business insight. CSI professionals are widely regarded for their ability to convey results of complex analysis and opinions in easy-to-understand language and demonstrative exhibits. Many of their cases have been large and complex often running into hundreds of millions and billions of dollars at stake.

Areas of Expertise:
  • Real Estate
  • Construction
  • Intellectual Property
  • Insurance
  • Securities
  • Fraud
  • Banking
  • Forensic Accounting
  • Mergers and Acquisitions
  • Valuation/Appraisal Real Property
  • Breach of Contract Damages
  • Antitrust
  • Healthcare
  • Bankruptcy
  • Environmental
  • Labor and Employment
  • Financial Institutions
  • General Commercial Disputes
  • Design & Conduct Market Opinion Surveys
  • Valuation/Appraisal Business Entities
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    Michael Rabinovici
    VP, Web & Social Media Marketing
    Thornhill Ontario Canada
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    Michael Rabinovici Social Media Marketing Expert PhotoMichael Rabinovici specializes in Web and Social Media Marketing. Mr. Rabinovici entered the Internet business in 1994, after practicing law as a commercial litigator. Today, his focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs.

    Mr. Rabinovici is certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies. He has worked with a variety of companies in the areas of Web marketing and social media including IBM, Deloitte, Cisco, PennEnergy, and Fidelity.

    Litigation Support - Michael Rabinovici provides expert services on Anti-Spam related issues. Involved in the legislation process, he is conversant with many of the topics inherent in spam marketing. His expertise is available to attorneys representing both Plaintiff and Defense.

    Consulting Services: For the past 20 years, Michael Rabinovici has been focused on business-to-business communications, helping some of North America’s leading companies develop copy for virtually every form of marketing collateral, across a huge range of industries. His consulting services include:
    • Content Marketing - Blog Posts, e-books, Webinars, White Papers, Info Sheets, Case Studies
    • Social Media Marketing - Engage in Network Conversation, Develop Corporate Branded Blogs, Launch Inbound Marketing Campaigns, Build Compelling Mobile Apps
    Mr. Rabinovici has appeared on ROB TV and is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
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    Dr. Thomas Maronick
    DBA, JD
    5911 Charlesmead Avenue
    Baltimore MD 21212
    USA
    phone: 410-435-8387
    Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over ten years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.

    Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.

    Areas of Expertise:
  • False and Deceptive Advertising
  • Deceptive Marketing Practices
  • Consumer/Advertising Survey Research
  • Packaging
  • Direct Marketing Promotions/ Internet Domain Name Research
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    Rhonda Harper, MBA
    Owner
    Serving Clients Nationwide
    Dallas TX 75214
    USA
    phone: 800-805-4096
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    "I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf." Greenberg & Traurig, LLP

    * FORTUNE 100 CMO * RESEARCH / SURVEYS * GLOBAL AGENCY LEADER * COURT TESTED * PROFESSOR*

    CLIENTS INCLUDE: GREENBERG & TRAURIG, O'MELVANY & MYERS, KIRKLAND & ELLIS, SHACKELFORD MELTON AND MCKINLEY

    Federal and state qualified survey and testimony expert with 13 years experience. Deposition and courtroom tested. More than 95 law firms and 200 projects: Lanham Act, Misleading Advertising, Licensing, Defamation, Commercial Reasonableness, and more.

    The former Chief Marketing Officer for Walmart Sam's Club, Ms. Harper's experience also includes executive positions with UPS, Nabisco, Ketchum Public Relations, Johnson & Johnson, and VF Corporation. Harper provided C-suite consulting to Fortune 500 corporations including The Home Depot, Target, Tyson Foods, HSN, IBM, and more.

    Harper also served as an adjunct Marketing Professor for American University and Fairleigh Dickinson University. She is a sought after speaker: Harvard Business School, Lilly, American Marketing Association, and more.

    Services include: Surveys, Research, Consulting, Expert Report, Rebuttal Testimony, and Testimony.

    "I worked with Rhonda Harper recently in connection with a trademark infringement matter. I am absolutely convinced that the strength of your report is a significant part of the reason that we were able to achieve a settlement that is very much in our client’s favor." Kevin O'Shea, Shareholder, Greenberg & Traurig, LLP

    http://www.rhondaharperllc.com

    View Consulting Profile.
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    Myles H. Kitchen
    Automotive Electronics Engineer
    Aptos CA 95003-5505
    USA
    phone: 831-539-8707
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    Myles H. Kitchen is an Automotive Electronics Engineer with over 45 years of hands-on design, development, testing, manufacturing, and technical marketing of Automotive Electronics Components & Systems for both OEM and Aftermarket.

    Background Experience - Mr. Kitchen has worked on nearly every electronic system used in vehicles in OEM and Aftermarket. He also has experience with Consumer Electronics Products, Medical Devices, and Voice Recognition / Natural Language Dialogue software platforms. He is a Lifetime SAE Member, currently serving on 4 Committees for Cybersecurity and Diagnostics.  He is a former member of SAE J2657 Committee on Tire Pressure Monitoring.  He is "hands-on", a licensed racing driver, and 3 time series champion.

    Mr. Kitchen is a former Design Engineer for Motorola's Automotive Division (ignitions, engine controls), former Director of Automotive for National Semiconductor (semiconductors for all types auto electronics), former Director Automotive for Intel Corp (micro controllers and memories for automotive), and former VP Product Development / VP Marketing / Sales for Zemco Group (OEM and Aftermarket automotive electronics products - cruise controls, trip computers, security, remote keyless entry, clocks, modules and more). He also was part owner of Quantic Industries, an OEM vendor of airbag squibs and energetic devices.

    Litigation Support - Myles H. Kitchen provides expert consulting and forensic investigation in legal matters involving Automotive Electronics. His services are available to attorneys representing both Plaintiffs or Defendants.  He also has been engaged in patent matters, merger / acquisition support, due diligence, and USPTO INTER PARTES reviews. He has been deposed over 12 times, and testified at trial 4 times.  He has capabilities to download embedded data from airbag and other vehicle systems, including those not supported by OEM tools.

    Areas of Expertise:

    • Airbags
    • SUA
    • Telematics
    • GPS
    • Navigation
    • Unintended Acceleration
    • Vehicle Diagnostics
    • ABS
    • EDR Data Imaging
    • Data Recorder
    • ECU / ECM
    • Transmission Control
    • Engine Control
    • Electronic Throttle
    • Automotive Intellectual Property
    • Automotive Patents
    • Vehicle Electronics
    • Autonomous
    • Voice Recognition
    • Connected Car
    • Automotive Cyber Security
    • Hacking


    View Myles. H. Kitchen"s Consulting Profile.

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    Avinash Vashistha
    Chairman / CEO
    2/10, II Floor
    RMV Extension, II Stage , 80 Feet Road
    Bangalore 560094
    IND
    phone: 91-80-23519760
    fax: 91-80-23519762
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    Avinash Vashistha has dedicated his career to the unique requirements of the Global Outsourcing Market. His background and understanding of the practices surrounding Offshore Markets provides clients with a custom offshoring strategy, supplier / build mapping, favorable pricing, reduced risk, successful transition and sustainable performance contracts that address issues unique to offshore delivery.

    Mr. Vashistha has evaluated and conducted due diligence on over 200 supplier firms, including companies in India, Russia, China, Philippines, Malaysia, C&E Europe, US, Canada, UK, Ireland and Vietnam. He has directed sourcing assessments, IT and BPO / KPO sourcing transactions and executed program governance models realizing $6 Billion in savings for clients. Avinash also developed significant expertise in the areas of R&D, Technology, Human Resources, Finance and Accounting, Analytics, Investment Research, claims processing and other domain specific voice and back office business processes. Mr. Vashistha has been a strong proponent of well-qualified, but lesser known tier-two suppliers in the competitive sourcing process.

    Thought Leader: His opinions are sought and recognized by worldwide organizations and conference organizers such as IDC, NASSCOM, CITEM, C-Level, Private Equity Conference, the Indo-American Chamber of Commerce, CII, SBPOA and IAOP. Leading media conglomerates such as the Wall Street Journal, Financial Times, Time, The Straits Times, The Business Times, USA TODAY, CNN, CNBC, Forbes, Business Week, Bangkok Post, NDTV, Times Group, Business Standard and Cyber Media have featured Avinash extensively. He has been recognized by HRO Today as ‘HRO Superstar’ for 2006 and 2007 in the category of thought leaders and advisors on outsourcing. He has also been recognized as ‘FAO Superstar’ for 2007.