Data Analytics / Data Visualization Expert Witnesses: 6

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

 View Alchemist Media Inc.'s Consulting Profile.

Rolf Biernath, PhD, has over 35 years of experience in the Chemical Industry with a concentration on Polymer Science and Engineering and Material Science Fracture Mechanics. He worked in Materials and Processes at 3M for 31 years, in senior technical roles developing materials, processes, and systems. His 57 issued US patents span a broad range of scientific and engineering disciplines.

Litigation Support - Dr. Biernath is a Patent & Civil Liability Expert Witness having worked with in-house and outside attorneys in prior art searches. He's drafted claims and strategized claims in a variety of fields. He has written Expert Reports for a Civil Liability, including material failure analysis, computer simulation, and manufacturing assessment.  He is known for his ability to explain complex technical problems simply.

Areas of Expertise:

Background Experience - Dr. Biernath has 57 Issued US Patents on New Products, including:

• Industrial Adhesives and Tapes – 3D printing materials development, automation, and tape application processes
• Electronic Materials – epoxy thermoset adhesives & application process (elastomeric epoxy), high speed electronic connectors
• Electronic Displays – optical display films, outdoor digital displays
• Microreplication – textured adhesives and processes, microfluidics, e-Paper
• Signage – retroreflective signage, license plate recognition, ADAS, Human Invisible, Machine-Readable Coding System
• IoT and IIoT – Automatic and predictive selection and replacement

Dr. Biernath has expertise in stresses in planar systems due to a range of causes including, thermal expansion mismatch, humidity and solvent uptake or loss, and cure shrinkage. He understands assembly processes for tapes and adhesives including interpreting Technical Data Sheets, Application Data Sheets, developing test methods, and selecting materials. Doctorate in Chemical Engineering focused on stresses in bonded planar layers, stress measurement, physical property modeling and stress modeling due to thermal, cure, solvent and other causes.

View Biernath Consulting, Inc.'s Business Consultant Profile.

Mark McFarland, is a licensed and Board Certified Electrical and Telecommunications Engineer.  He provides expert consulting for plaintiff and defense counsel on civil and criminal cases nationwide. 

Mark's practice covers a wide range of cases, typically involving electrical, electronic, software, cellular, GPS, and telecommunications evidence. He has worked with lawyers in several fields including: wrongful death, personal injury, product liability, securities fraud, homicide, sex trafficking, medical malpractice, class action, insurance claims, patent litigation, contract disputes, and more.

Mark has worked dozens of cases and testified in court for civil and criminal trials.

Many of the cases he's worked have settled on his expert report.

Contact Mark at Discovery Engineering when you have litigation involving electrical, electronic, software, cellular, or GPS evidence. Licensed & Board Certified.  720-593-1640

For more information, please give me a call or visit my website.  

Have a fantastic day!   

Eric Forister, PhD, is an expert Economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. A Senior Economist at Econ One, he focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality.

Ideal Client Engagement: For litigation-related matters, an ideal engagement would be providing an opinion on economics, damages, market power, or market definition; or providing pre-litigation advice on the economics of potential claims, or the merits of a survey. For non-litigation matters, an ideal engagement would be helping to explain the economics of different business models or consulting to those considering buying or starting an optometry office.

Experience: Dr. Forister has acted in a support/consulting role on over 100 matters. His support work has been a mix of plaintiff and defense work. Dr. Forister has designed and evaluated surveys for IP and marketing cases and worked on a wide range of other matters, including:

• Antitrust - price fixing, exclusionary conduct, monopsony, unfair competition, Robinson-Patman
• Intellectual Property - SEP, FRAND, patents, trademark, irreparable harm
• Marketing - false advertising, product labeling
• General Damages - breach of contract, bankruptcy

Education/Training:

• PhD in Business Administration (Field: Economics), Stanford Graduate School of Business
• BS in Mathematics / Economics, University of California at Los Angeles, magna cum laude

View Dr. Forister's Consulting Profile.

Nicolas ("Nick") A. Bax, PhD, is a seasoned Cryptocurrency Forensics Researcher with over 7 years of experience. His journey in blockchain forensics began in 2017, spurred by his personal encounter with crypto theft. Nick holds a PhD in structural biology from Stanford University, where he concurrently honed his skills in blockchain forensics, working for multiple VC-backed startups. Currently, he is the Director of Analytics at Unciphered LLC, a company specializing in crypto wallet recovery.

Nick's expertise extends to publishing research on diverse cryptocurrency-related subjects, including statistical detection of market abuse, NFT data analysis, and the tracing of anonymity-enhanced cryptocurrency transactions. His work has not only gained recognition in industry circles but has also been featured in major media outlets. His unique blend of in-depth knowledge of the crypto world, advanced data engineering skills, and a solid scientific research background enables him to conduct thorough forensic investigations. He adeptly extracts meaningful insights and delivers powerful testimony on complicated topics, making them accessible to various audiences.

Areas of Expertise:

Litigation Support - Nick's approach to forensics is comprehensive and detailed. His engagements generally require correlating blockchain data with a range of other data sources, such as private communications, social media, contracts, and more. This multi-dimensional analysis has proven invaluable in a wide array of investigations, encompassing fraud, market manipulation, and tracking hackers of varying sophistication levels. His Chainalysis Reactor Certification and access to a broad spectrum of both peer-reviewed and proprietary tools, methodologies, and data sources equip him to tackle the most challenging of cases with precision and effectiveness.

With his extensive background and proven track record, Nick stands as a leading expert in the field, adept at navigating the complexities of cryptocurrency and delivering results with clarity and authority.

Joe Sremack, CFE, CISA,  is an expert in Enterprise IT Systems, Data Analysis, and Source Code Analysis and is a partner in Marcum's Valuations, Forensics, and Litigation Support practice. Joe leverages more than 20 years of data analytics and technology experience in assisting law firm, corporate, and government clients respond to large-scale data, software development, and enterprise systems issues. 

Joe brings a unique perspective and cutting-edge data solutions to assist his clients with dispute and investigation matters by incorporating advanced technologies and pragmatic solutions. His career encompasses advising clients on a variety of issues across various global jurisdictions where data and enterprise systems play a central role. These issues range from U.S. trade enforcement, securities litigation, consumer class action litigation, SEC/CFPB/FinCEN/CMS regulatory compliance and internal investigations. Joe is the author of Big Data Forensics and a frequent contributor to academic and commercial journals and conferences.

Litigation Support - Joe works with white collar, class action, and commercial litigation clients who are facing complex IT issues and issues involving large-scale, complex data questions. He has assisted clients across the US and over fifty countries. His services include thorough reporting, depositions, and trial testimony as needed.

Areas of Expertise: