Dr. Thomas Maronick
has provided both plaintiff and defense litigators with marketing
and consumer expertise for over ten years. Prior to that he was the in-house marketing
expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing
, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.
Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.
Areas of Expertise
False and Deceptive AdvertisingDeceptive Marketing PracticesConsumer/Advertising Survey ResearchPackagingDirect Marketing Promotions/ Internet Domain Name Research