7/18/2007· Design
By: Margo Berman
Inexperienced creative ad majors often make the same types of mistakes in their layouts. These errors demonstrate a lack of awareness of the basic components of ad design. First, they do not have an understanding of overall composition. Second, they have a weak comprehension of the correct use and application of typography
7/8/2007· Marketing
Ten Tips for Search Engine Optimization Copywriting
By: Howard Irizarry
Keep your target audience in mind AT ALL TIMES and write your content for their wants and needs. Make sure to give them the information on who, what, where, when, why and how
5/24/2007· Failure Analysis
Failure analysis is conducted to determine the root cause of failure. Sometimes these failures are catastrophic, e.g., Titanic. Other times the failures are a nuisance, e.g., failed o-ring in plastic faucet water valve. In both cases, the component failed unexpectedly, which can result in injury or death, not to mention financial loss due to unscheduled downtime
4/25/2007· Recreation & Sports
Safety Precautions In The Health / Fitness Setting
Every club struggles with safety and liability issues. In addition to OSHA, state, and local regulations governing employee safety, clubs must take every reasonable precaution to protect their members from harm – while still offering a satisfying service experience
4/16/2007· Psychology
Psychological Mitigation in Plea Bargains
Many attorneys have asked me to evaluate their clients who are first-time criminal defendants. Nearly all of these cases have involved crimes pertaining to sex with minors, although the basic idea of psychological mitigation is applicable to a wide variety of crimes
4/16/2007· Corrosion
Suppose that you lose your pen. As a result you cannot write because you do not have a writing instrument that functions. That simple device, your pen, has a miraculous effect on your ability to perform. It is in this connection that we want to discuss the science and technology of corrosion
4/10/2007· Professional Skills
By: Mike Kerr
Business author Paul Hawken said it best, "We lead by being human. We do not lead by being corporate, by being professional or by being institutional." Perhaps that’s why many leaders are embracing one of the most undervalued human resources they have at their disposal - their sense of humor
12/25/2006· Expert Witnessing
Guidelines to Selecting a Security Negligence, Premises Liability Expert
Searches for quality "Security Experts" are conducted on a daily basis by attorneys, V.I.P.’s and corporate executives. Most experts list themselves with referral agencies or expert database web sites. The experts usually list their experience, background and credentials and some of the sites require a fee to be paid by the experts
10/30/2006· Alcohol, Tobacco & Other Drugs
Law Enforcement and Society Can Benefit from Greater Transparency in Controlled Drug Analyses
By: Vedoster Ingram, PhM, MS, BS
In this article, concerns are presented from the perspective of a former Drug Enforcement Administration chemist and a practicing forensic chemist consultant about the shortcomings that law enforcement and society now face with the lack of transparency in the government analyses of controlled drugs
10/30/2006· Medical - Medicine
By: Dwain M. Daniel, DC, Ronald L. Rupert, MS, DC
Background: Although over 70% of chiropractic physicians utilize ultrasonic therapy (UST), there has never been an investigation of the calibration or electrical safety of this commonly used therapeutic modality within the chiropractic profession
