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Intellectual Property Expert Witnesses

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Robert John Anders
P.O. Box 609
Warwick NY 10990
USA
phone: 845-987-8674
fax: 845-987-8675
Robert John Anders is a member of the Industrial Designers Society of America and the Human Factors and Ergonomic Society with more than 40 years of professional experience. Mr. Anders has been retained as an Industrial Design Expert for over 17 years.

During his academic career as a tenured Professor at Pratt Institute, he lectured internationally and had written and taught Universal Design and the ADA.

Mr. Anders' Areas of Expertise Include:
  • Industrial Design - Consumer Product, Furniture, Packaging and Retail Design
  • Human Factors
  • ADA and Design Management
  • Intellectual Property - utility and design patents, trademarks, trade dress and copyright infringement
2/2/2015 · Patents
Break lines are a well-known and frequently used drawing convention incorporated into certain design patent drawings to limit the length of a depicted product either because the length is irrelevant or of an excessive size to fit on the drawing page. Depicted below are two Break line drawing conventions, from one of the earlier published standards for lines used in technical drawings.

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Jeff Sedlik
Photography Expert Witness and Consultant
Los Angeles, California
New York, New York
CA, NY
USA
phone: 626-808 0000 or CA: 212- 447 1255 NY
FORENSIC EXPERT WITNESS - PHOTOGRAPHY

Professor Jeff Sedlik has decades of experience at the highest level of professional photography including advertising, corporate, editorial and stock. He is a respected and acknowledged authority on photography having served as Past National President of professional photography's leading trade organization, "Advertising Photographers of America". Professor Sedlik is also an experienced Expert Witness.

Areas of Expertise:
  • Contracts
  • Copyright
  • Licensing
  • Publicity Rights
  • Model Releases
  • Lost/Damaged Film
  • Stock Photography
  • Business Practices
  • Forensic Scene Recreation
  • Forensic Image Analysis
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    Dr. Gary Albrecht, PhD
    1817 Georgia Ave.
    Winston-Salem NC 27104
    USA
    phone: 336-727-9435
    Albrecht-Economics-Logo.jpg
    Gary AlbrechtDr. Gary R. Albrecht has more than 25 years of experience specializing in Economic Forecasting and Forensic Economics. The Director of Econometric Modeling at the University of Kansas, his research has been published in the Journal of Forensic Economics, Journal of Legal Economics, Trial Briefs, and The Earnings Analyst.

    Dr. Albrecht was elected by his peers to be a Vice President and to serve on the Board of Directors of the National Association of Forensic Economists. He also serves as a referee for the Journal of Forensic Economics and the Journal of Legal Economics.

    Dr. Albrecht provides litigation support services to attorneys for both Plaintiff and Defense for cases concerning damages resulting from Wrongful Death, Personal Injury, and Breach of Contract. Qualified in numerous State and Federal venues, he has been deposed and or testified approximately 50 times in the last four years.

    Areas of Expertise:
    • Economic Damages
    • Expected Wage Loss
    • Business Valuation
    • Lost Profits
  • Discrimination Analysis
  • Equitable Distribution
  • Intellectual Property
  • Antitrust
  • Dr. Albrecht is a Member of the American Academy of Economic and Financial Experts, the American Economic Association, and the National Association of Forensic Economics.

    View Dr. Albrecht's Consulting Profile.
    6/18/2014 · Economics
    The first step in estimating the value of life is, generally, to estimate the tradeoff individuals are willing to make between the risk of death and compensation. In wage-risk studies the estimate of the trade-off takes the form of a slope coefficient on the risk of death variable from regression analysis. The estimated slope coefficient is then used to estimate the value of life. This paper addresses two separate but related issues that affect the calculated value of life. One issue is how the estimate of the slope coefficient may vary depending on the base amount of risk in the observations used for its estimate. This issue is addressed by determining the shape of the indifference curve between compensation and the risk of death. The other issue is the definition of the value of life. Two proofs are presented. One proof shows that the calculated value of life will vary according to the base amount of risk involved in the study. The other shows how the calculated value varies according to how the value of life is defined. An economist who uses the value of life studies should be aware of these influences.

    4/14/2014 · Economics
    The contention of this article is that the appropriate discount rate is one which counterbalances the uncertainties associated with projecting future losses. Such uncertainty is defined, herein, as risk. Parity in risk must be maintained between projected losses and the discount rate. A risk-free rate of interest is an appropriate discount rate only when applied to projected losses which are, themselves, risk-free. As elements of uncertainty, or speculation, enter into the projection of future losses, either those elements must be removed from the analysis or the discount rate must be increased commensurately to maintain parity in risk. To do otherwise would yield an award which overcompensates the plaintiff (p. 33).

    3/11/2014 · Economics
    In "The Valuation of a Closely Held Firm: Difference in Expert Opinion," (JFE, 1988) Carl M. Hubbard and Darryl G. Waldron present the results of a survey in which the respondents were asked to place a value on a non-publicly traded firm. The authors classified the responses into four categories: the net asset valuation (NA V) approach; the discounted cash flow (DCF) approach; the earnings multiple (EM) approach; and the capitalized earnings (CE) approach. As the title of their paper states, there were differences of opinion among the respondents.

    2/5/2014 · Economics
    This article is one in a series of articles in the Journal of Forensic Economics detailing the different and the common methods for assessing economic damages in the various states. In this article we discuss the legal framework by which economic damages are computed in personal injury (PI) and wrongful death (WD) cases in the state courts of North Carolina. Section II presents the legal framework for these torts; Section III discusses the calculation of damages in Wrongful Death torts, while Section IV deals with Personal Injury torts where they differ from Wrongful Death.

    1/6/2014 · Economics
    In litigation involving wrongful death, personal injury and breach of employment contracts, forecasting the wage rate is often a necessary step when calculating damages. Forecasted future changes in the wage rate are generally attributed to two components, forecasted changes in the productivity of labor and inflation.l The theoretical reason for making the wage rate a function of productivity and inflation stems from the neoclassical proposition that the wage rate is equal to the product of the marginal productivity of labor and the price of the output received by the manufacturer.

    11/27/2013 · Economics
    Federal and state legal systems rely upon the reasoning of judges and juries to ascertain what is just compensation for personal injury as result of a tort. There are no precise rules to follow in determining damages. Jurists consider the plaintiffs' own itemization of damage, but they also use their own reasoning and the guidance of the law and testimony of forensic economists. Likewise, each forensic economist uses his or her reasoning, legal parameters, and economic training in determining just compensation.

    In a recent article Havrilesky (1993) argues against applying the hedonic damages concept to wrongful death and injury cases. The purpose of this paper is to critique his arguments. An examination of each of the seven points shows that none are appropriate. This analysis follows the same order and is under the same headings as Havrilesky's analysis. The conclusion section is added to summarize the paper.

    10/2/2013 · Economics
    In litigation involving personal injury, wrongful death, job discrimination, and breach of employment contracts, questions concerning the estimates of future earnings and the choice of an appropriate discount rate arise. We address the question of whether, in order to estimate the growth of future earnings and then to discount future earnings, it is necessary to forecast the inflation rate.

    12/5/2013
    "Esteemed Experts.com member, Gary R. Albrecht is a Forensic Economist with over 25 years of experience specializing in Economic Forecasting and Damages. Principal at Albrecht Economics, Inc., he provides Expert Witness and Consulting services to attorneys, insurance companies, and other professionals. "
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    Fred P. Smith
    President
    111 W. Canyon Crest Road
    Alpine UT 84004
    USA
    phone: 801-763-8484
    fax: 801-763-5755
    Alpine_logo.jpg
    Alpine Engineering & Design, Inc. is a company that specializes in Rapid Product Development. Their engineers have had over 20 years developing the skills of new product design. Their innovative approach to product design can be seen in over 100 patents held by their engineers. When we create a product, we must sell it to our customer. We use resources such as our model shop, computer graphics and animations, full size prototypes and written descriptions to communicate our ideas to our customers. We effectively teach them about the product and its merits.

    We apply the same skills we use in developing new products to our work as expert witnesses. We give honest, understandable opinions with the underpinning required to help attorneys, judges and jurors make good decisions.

    Alpine Engineering's Design Experience reaches a number of industries including Refuse Equipment, Hydraulically Operated Equipment, Trucks and Related Equipment, Aerial Lifts, Manlifts, Industrial Equipment, Mobile Equipment, Material Handling, Forklifts, Pallet Trucks, Boom Trucks, Suspension Systems, Garbage Trucks, Front Loaders, Side Loaders, Automated Loaders, Rear Loaders, Rolloffs, Liftgates, Exercise and Sports Equipment, Trucking Equipment, Turf Care Equipment, Farming Equipment.

    Alpine Engineering's Comprehensive Services include:

    Product Development
  • Innovative Concept
  • Multi-Industry Experience
  • Powerful Design Tools
  • Full Service Fabricating Materials
  • Expert Witness Services
  • Vast Technical Knowledge
  • Intellectual Property
  • Creative Display Presentations
  • Great Reputation
  • Patent & Patent Related Issues
  • Patent Searches
  • Provisional Patent Complete with Illustrations
  • Patent Infringement Review
  • Design Analysis
  • Finite Element Analysis (FEA)
  • Hydraulics, Pneumatics, Electrical
  • Structural Integrity Tests
  • Value Analysis
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    Antonio R. Sarabia II
    3463 Tanglewood Lane
    Rolling Hills Estates CA 90274
    USA
    phone: 310-377-5171
    fax: 310-377-5039
    APPAREL: During his 25 years of experience, Mr. Sarabia has become intimately familiar with the many business problems - and legal issues - which fashion companies may face. The start of his apparel industry experience was nine remarkable years as part of the senior management of Guess?, Inc. Guess? went through amazing growth during this period, one year alone its sales grew 400%! In these nine years, Guess? transformed from a fad into a mainstay fashion company. Those who were fortunate enough to work there saw a variety of challenges, problems and issues which most apparel companies do not encounter over decades. This incredible environment immersed Mr. Sarabia into a wide array of apparel business matters including apparel designs, design creation, design protection, brand establishment and protection, advertising, domestic and foreign manufacturing, factory monitoring, quality control, export, import, customs issues, product sourcing, corporate structure, apparel company management, including officer and director obligations and performance, domestic and foreign distribution, licensing, trade secrets, personnel, independent sales representatives, retail sales, retail custom
    Litigators often reach for doctrines such as res judicata or collateral estoppel to narrow the scope of a case. Res judicata prevents re-litigation of the same claim that was litigated in a prior case. Collateral estoppel prevents re-litigation of the same issue that was decided in a prior case.

    EIGHT YEARS AGO Congress decided that the existing means for awarding damages for trademark infringement were not deterring this illegal practice and decided to supplement these measures with statutory damages-a specific range that a court could award even in the absence of proof of a plaintiff's losses or the defendant's profits.

    In the last 10 years, the 9th U.S. Circuit Court of Appeals has decided two cases involving naked licensing: Barcamerica International v. Tyfield Importers (9th Cir. 2002) 289 F.3d 589, and Freecyclesunnyvale v. The Freecycle Network (9th Cir. 2010) 626 F.3d 509.

    Eight years ago Congress decided that the existing measures of damages for trademark infringement were not deterring trademark infringement. It decided to supplement these measures with statutory damages - a specific range of damages which a court could award even in the absence of proof about plaintiff's losses or defendant's profits.

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    Gabriele Goldaper
    4342 Redwood Ave., #C309
    Marina Del Rey CA 90292
    USA
    phone: 310-302-1077
    fax: 310-302-1077
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    Gabriele Goldaper has over 45 years experience in the Fashion, Garment, Textile Industry, as a retailer, manufacturer, consultant, and college instructor. Ms. Goldaper is a perceptive and articulate Expert Witness who has been involved in more than120+ Apparel Industry Legal Disputes. She has been deposed and testified in bench and jury trials and arbitrations, for both defendants and plaintiffs.

    Ms. Goldaper has owned her own clothing manufacturing company and has held key executive positions in major public and private companies in Southern California. She has been a Management Consultant to over 200 new, failing or growing apparel companies, and completed assignments for USAID in Romania, Egypt, El Salvador, Moscow, Thailand and Bulgaria as an apparel expert.

    Ms. Goldaper is a 30-year member of the faculty at the Fashion Institute of Design and Merchandising.

    Areas of Expertise Include:
  • Copyright Infringement and Trademark Cases
  • Opinions on Originality and Substantial Similarity
  • Fabric/Print Design, and Origin Issues
  • Garment Construction and Design issues
  • Customs, Practices and Operations of Clothing Business
  • Financial Conditions, Valuations and Financial Matters
  • Issues with Manufacturing Contractors/Factories: Domestic and Off-Shore
  • Wholesale Distribution to Retailers and Internet Sales
  • Quality Standards/Specifications used in Production of Garments
  • View Consulting Profile.
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    Karl R. Leinsing, MSME, PE
    77 Spur Rd.
    Dover NH 03820
    USA
    phone: 603-203-0365
    fax: 603-749-0079
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    Karl R. Leinsing, MSME, PE, President of ATech Designs, Inc., is a Professional Mechanical Engineer who specializes in Medical Device Product Development from concept to production.

    Mr. Leinsing has been granted over 20 patents (needle free IV valves, laparoscopic devices, needlescopic devices, suture lockers, catheters, mitral valve repair devices, knitting machines) and excels in solving the most complicated problems and design challenges. His company has a fully equipped medical lab with calibrated measurement and test equipment and all is fully documented with high quality reports with pictures and video to provide credible results and easy to understand compelling data.

    The winner of five design awards, Mr. Leinsing is recognized as one of the top 100 medical device professionals in the nation by MD&DI. For dedication to his industry, he was made the 2014 Chairman of the Medical Device and Manufacturing Conference in Anaheim, CA. Mr. Leinsing has also been acknowledged for his work in a publication by Life Magazine.

    Mr. Leinsing offers litigation support services to the legal community. He has extensive experience with Patent and Product Liability cases including report writing, depositions, and testimony.

    Areas of Expertise:
    • Intravenous (IV) Systems & Disposables
    • Hernia Repair
    • Endometrial Ablation
    • Laparoscopic Instruments
    • Injection Ports
    • Catheters
    • Heart Valve Repair / Replacement
    • Subcutaneous Ports
  • Bed Rails
  • Cervical Screws
  • Syringes
  • IV / Insulin Pumps
  • Glucose Monitors
  • Peritoneal Dialysis Pumps
  • Abdominal Aortic Aneurysm (AAA) Repair
  • Sleep Apnea Devices (CPAP)
  • View Karl Leinsing's Consulting Profile.
    6/24/2014 · Expert Witnessing
    Experienced Medical Device Experts can assist with a case in many different ways. First, they have industry knowledge of the medical device industry and can assist with prior art in patent litigation cases for example. They understand the technology and how claim terms are understood for one skilled in the art of medical device design, testing, and manufacturing. This firsthand information can then assist with proper claim construction and infringement analysis. Experience with medical devices product development can also assist in determining what is obvious in the field and what is not as it pertains to patent validation.

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    Brian E. Dykstra, President & CEO
    Jason T. Briody, Director, Main Contact
    7310 Esquire Ct.
    Suite 5B
    Elkridge MD 21075
    USA
    phone: 410-540-9000
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    Atlantic Data Forensics (ADF) is repeatedly engaged as the Computer Forensic Examiner of choice by many of our nation's most prestigious organizations. Fortune 500 companies, the United States Department of Justice, highly influential research institutions, and many of the largest law firms in the United States have chosen the practitioners at ADF to handle their most critical digital investigations. ADF practitioners have traveled internationally and throughout the U.S. to collect, capture, and analyze crucial digital evidence, but most regularly serve clients in the Baltimore, Washington DC, Northern Virginia, Philadelphia, and New York areas.

    Litigation Support: ADF's experts are experienced with federal agency and law enforcement procedures. Their professionals have a blend of military intelligence backgrounds, top-secret security clearances, and have trained thousands of agents from the FBI, Secret Service, CIA, Department of State, Department of Energy, Department of Interior, US Postal Service, US Marshals, US Air Force, and US Navy in information warfare, network security, and cybercrime response.

    Areas of Expertise:
    • Cell Phone and Smartphone Forensics
    • Employee Computer Misconduct
    • Court-Appointed Discovery, Forensic Examinations
    • Data Deletion, Wiping, and Spoliation
    • Data Recovery
    • Database Forensics
    • Defensible Data Collection
    • Email Forensics & Email Recovery
    • Employee Misconduct Investigations
  • Social Media Investigations
  • Fraud & Financial Crimes
  • Internal Corporate Investigations
  • Internet History Reconstruction
  • Cell Phone Forensic Data Recovery
  • Pornography or Workplace Harassment
  • Remote Data Collection
  • Research Misconduct Allegations
  • Secure Data Destruction
  • Brian Dykstra Computer Security Cyber Crime Expert PhotoBrian E. Dykstra, President and CEO, has over 20 years of experience in Investigations, Computer Forensics, Incident Response, Network and Wireless Security Testing, and Information Security.

    Before founding ADF, Mr. Dykstra was the CIO & Director of Professional Education and a founding member of cybersecurity consulting firm Mandiant, where he was responsible for the development and management of numerous advanced computer security and cybercrime investigation courses. While at Mandiant, Mr. Dykstra annually trained over 400 FBI Cyber Crime agents as well as many state and local investigators through a series of highly acclaimed cybercrime investigation courses. As Mandiant’s Chief Information Officer (CIO), Mr. Dykstra was also responsible for all planning, budgeting, implementation and security of the corporate information infrastructure.

    Mr. Dykstra holds Bachelor of Science (Summa Cum Laude) in Information Technology and Master of Science in Information Technology from Capella University. He has also earned and maintains several certifications to include the Certified Cyber Forensics Professional (CCFP), Certified Information Systems Security Professional (CISSP), Information Systems Security Management Professional (CISSP-ISSMP), Information Systems Security Architecture Professional (CISSP-ISSAP), and Certified Information Forensics Investigator (CIFI).

    Jason Briody Digital Forensics Analysis Expert PhotoJason T. Briody, Director at ADF, is primarily responsible for overseeing Investigations, providing Digital Forensic Analysis, delivering written and oral expert testimony, planning and executing Electronic Discovery projects, and consulting with clients on the technical details and practical implications of the digital evidence at issue in their matter.

    Having worked on matters involving homicide; intellectual property theft; patent interference; employment disputes; the Securities and Exchange Commission; industrial espionage; research misconduct; hacker / data breach and reporting scenarios; insurance fraud; antitrust allegations; search and seizure orders executed in conjunction with the U.S. Marshals Service; and more, Mr. Briody has experience in performing defensible forensic collections and analysis on a wide range of media and systems.

    Mr. Briody has performed on-site collections, data culling, and forensic analysis for clients that range from businesses on the Fortune 50, to the nation’s leading universities, to local and national businesses and law firms. Acquired and analyzed media devices include laptops and desktops, optical media, file servers, RAIDs, mail servers, tapes, cell phones, smart phones, and tablets.

    Mr. Briody is a Certified Computer Examiner (CCE) recognized by the ISFCE, an AccessData Certified Examiner (ACE) recognized by AccessData Group, a Certified BlackLight Examiner (CBE) recognized by BlackBag Technologies, and both a Certified Information Security Systems Professional (CISSP) and Certified Cyber Forensics Professional (CCFP) recognized by ISC2.

    View ADF's Consulting Profile.
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    Michael Nranian, JD, MBA, MS
    10945 Stoney Point
    South Lyon MI 48178
    USA
    phone: 248-376-0338 or 248-446-4052
    Michael_Nranian_photo.jpg
    Michael Nranian, JD, MBA, MS has over 30 years experience focusing in Product Development, Intellectual Property, Patent Litigation, Legal and Technical Compliance, and Product Liability Litigation. He is a licensed attorney in Michigan, Texas, & the United States Patent and Trademark Office. Mr. Nranian is a Six Sigma Black Belt, Professional Engineer, & Certified Project Management Professional. He has an in-depth background and education in Law, IP, Electrical, Chemical & Computer Engineering, & Business. He has testified extensively as an expert witness in depositions, hearings, and trials in state & federal courts.

    Mr. Nranian conducts Product and Technology Analysis, Patentability & Prior Art Research,and provides Technology & Litigation Support for Intellectual Property. His litigation background includes patent infringement / non-infringement under literal infringement and the doctrine of equivalents, patent validity / invalidity, prior art, & file-wrapper estoppel, for both ITC and Federal cases, including Inter Partes reviews. He conducts analysis of patents and products, prepares claim charts, & expert witness reports. This includes testimony and document preparation for cases before state, and federal court jurisdictions, and the International Trade Commission and the Patent Trial and Appeal Board.

    Mr. Nranian is thoroughly familiar with all 101, 102, 103, 112, and other enablement and prior art arguments. His experience includes Technology Standards Boards and Licensing Authorities, Antitrust / DOJ, Technology Development and Transfer, Patents, Trademarks, Trade Secrets, and Copyrights, Licensing, Unfair Competition/Trade, False/Deceptive Advertising, & Lanham Act Actions, & Class Actions.

    His Product Liability Expert Witness litigation background includes all types of Safety Systems, Electrical Systems, Fires, Accident Reconstruction, and Evaluation of Alternative Designs for Automotive, Medical and other industries. He has over 29 years of experience in Automotive Safety Systems, Sensors, Seatbelts, Airbags / Curtains, Seats, Diagnostic Systems, Crash Recorders, Crash Pulse Analysis, System Diagnostic, Fault Codes, Structure (including roof-crush and door) and front, side & roll-over systems (including sensing and algorithm development) for domestic and international corporations. He is thoroughly familiar with all regulatory (including FMVSS), and corporate due-care requirements, & preemption arguments, occupant kinematics, & injury causation.
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    Les Baxter, P.E.
    President
    154 Pinckney Rd.
    Little Silver NJ 07739
    USA
    phone: 732-212-1400
    fax: 425-969-5779
    Les Baxter has more than 30 years of experience in the Telecommunications Industry, He has a broad background in just about every phase of product development and deployment, including system architecture, systems engineering, standards, product design and testing, etc.

    Mr. Baxter has extensive experience with Patent Infringement and Invalidity cases, Network Performance / Breach of Contract Cases and Telecommunications / Networking Product Liability cases. He has been deposed three times and testified at trial twice.

    Areas of Technical Expertise and Experience Include:
  • Systems Engineering and Offer / Value Proposition Development
  • System and Product Architecture
  • Hardware, Firmware, Software Development
  • Data Communication / Networking and LAN Protocols
  • Standards Strategy and Development
  • Global Technical, Sales, and Marketing Support
  • Technical Due Diligence
  • Specific Areas of Product Experience Include:
  • Structured Cabling and Physical Layer Networking
  • Residential Networks and LANs
  • Switching systems (circuit, packet, and optical)
  • Optical Networking
  • Les Baxter
    Cabling infrastructure and networking technologies are the main focus of this book that features just enough applications and access technologies coverage to illustrate the trade-offs between the options. Residential Networks presents a "soup to nuts" examination of home networking, from physical layer transmission issues to different types of networks and present-day applications such as voice telephony, data networking, entertainment networks, and home automation.
    Les Baxter and Donald J. Sterling
    There is no better introduction to premises cabling, its components, and its varieties than this basic yet technically accurate presentation of structured cabling systems for both business and home. Now in its Third Edition, Premises Cabling has been updated and revised to reflect the latest developments in the industry, such as the Augmented Category 6 UTP cable, the 10GBASE-T Ethernet standard, application-oriented data center cabling, industrial cabling, wireless networks, and more.
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    Rob Wallace
    Branding Consultant
    669 Oradell Ave
    Oradell NJ 07649
    USA
    phone: 917-860-0319
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    Rob Wallace has unique expertise in Trademark, Trade Dress, Copyright, Brand Identity and Package Design Infringement. For 30+ years, Rob ran one of the nation's top Brand Identity Strategy and Package Design Resources providing global branding expertise to Fortune 500 companies in virtually all CPG categories. His clients include P&G, Nestle, Pepsico, Unilever, Kraft, Colgate, The Home Depot, Brown-Foreman, Novartis, J&J and more than 30 market leading companies. Manhattan-based, Rob has been an expert witness for important litigation involving:
    • Likelihood of Consumer Confusion, Brand Valuation & Dilution
    • Innovation/Ideation Copyright
    • Package Graphic/Structural Design
    • Product Design
    • Branding Industry Best Practices
    • False Advertising
    • Corrective Advertising
    • and all brand related issues.
    Rob has commissioned literally hundreds of consumer surveys and is uniquely qualified to determine the results of all research.

    He has worked for attorneys on both the plaintiff and defense sides of his cases. He is effective and efficient with the average project report requiring between 10 and 12 hours.
    In the visual circus that has become the retail environment, the icon can be your most effective tool for communicating your brand s message and for connecting with your consumers.

    2/14/2013 · Design
    Several months ago, a well-respected Fortune 500 consumer products corporation asked its design leader to fire his entire staff and re-hire them under the payroll of one of its pre-press consultants. As a reward for completing this awkward transition, the design manager was, in turn, laid off.

    In the past few weeks I have heard marketing directors from three different large consumer packaged goods companies begin a strategic brand identity design discussion with the warning, "My brand needs significant enhancement, but don't to go too crazy.

    Today's world is cluttered with messages. In this enviromnent, Rob Wallace urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines specific criteria managers can use to build designs that are visually clean and engaging.

    I've spent the better part of 20 years on the package/brand identity design pulpit.With my colleagues in corporate and consultant design, I have tried to spread the gospel of package design's pre-eminent role in communicating the brand's core identity, its emotional essence, and its primary connection to consumers.

    Brand extensions are more than twice as likely to succeed as new brands. With mega-brands like Crest extending to more than 80 SKUs in the United States alone and over 300 products worldwide, today's brands are not just expanding-they are hyper-proliferating.

    12/9/2009 · Design
    A new set of design advocates is needed: individuals & organizations who aren't afraid to weigh the costs of design against marketplace results.

    4/5/2009 · Marketing
    The value of being the genuine original cannot be overstated. Behaviorists like Malcolm Gladwell and Barry Schwartz recognize that in a sea of newness, we consumers find comfort in brands that are consistent, honest and real. We immediately recognize their familiar identities

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    Ben F. Tunnell III
    Chairman
    605 West Olympic Blvd.,Suite 820
    Los Angeles CA 90015
    USA
    phone: 866-256-9300
    fax: 213-532-3807
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    BTI Appraisal is a broad-based appraisal company which provides a consistently high level of Real Estate Appraisals, Business Valuations, and Machinery and Equipment Appraisals for Business, Professional, Public and Private Sectors.

    When you choose BTI Appraisal, you benefit from a strong tradition of experience and accuracy. A corporate philosophy stressing efficiency and attentive service has made us a leader among independent appraisers. We are proud of our reputation for stability, responsiveness, and accomplishment in and out of the courtroom.

    At BTI, our seasoned staff of success oriented professionals treats each assignment with precise attention to detail, providing needed research and responsive service on a wide range of appraisal needs.

    Expert Profile: BTI’s Founder and Chairman, Ben F. Tunnell III, has headed the firm since 1974. Previously, he spent eight years with First Interstate Bank of California as vice president at their corporate headquarters in Los Angeles. He served on the board of arbitrators for both the American Arbitration Association and the Better Business Bureau. He has also been a Registered Investment Advisor and Broker/Dealer with the Securities and Exchange Commission and a licensed, California Real Estate Broker.

    Mr. Tunnell is an ASA, the senior designation of the American Society of Appraisers, and a California Certified General Real Estate Appraiser #AG-6964. He has qualified and testified in Federal and Superior Courts, as well as in arbitration proceedings as an expert witness in business valuations, real estate, and machinery and equipment appraisals.
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    Brooks Hilliard
    11811 North Tatum Boulevard
    Phoenix AZ 85028
    USA
    phone: 602-264-9263
    Brooks Hilliard, CMC, CCP is the only actively practicing expert witness in the world who is both a Certified Management Consultant and a Certified Computing Professional specializing in computer system selection and problem resolution. He has testified more than 30 times as a computer expert witness and has been engaged on more than 90 such matters for both plaintiffs and defendants.

    Mr. Hillard has done expert witness and consulting assignments in 25 states, and has qualified as an expert witness on computer software and hardware (including ERP, SCM and CRM systems) in both state and federal litigation. His expert witness engagements have included courtroom and deposition testimony in lawsuits, arbitrations, mediations and formal governmental hearings.

    Areas of Expertise:
  • Allegations of ERP and CRM system failures and/or defective business software/systems
  • Computer Forensics
  • Intellectual property
  • Valuation of computer hardware, software and services
  • Regulatory, Procurement and Tax matters
  • 4/7/2011 · Computers
    An property and casualty insurance agency acting as a managing general agent for several insurance lines sold through sub-agents throughout the United States had agreed to license a comprehensive agency management system from a developer of such software specifically developed for managing general agencies.

    2/21/2011 · Computers
    A distributor of products used in the health care industry invented a system and filed patents describing the system and associated methods.

    2/2/2011 · Computers
    A regional wholesale distributor of construction products was sold a manufacturing ERP system that the software developer and implementer claimed was capable of meeting its distribution needs.

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    Dr. Durand R. Begault, PhD
    AFC Director
    130 Sutter Street, Floor 5
    San Francisco CA 94104
    USA
    phone: 415-397-0442
    fax: 415-397-0454
    Durand R. Begault received a PhD in Computer Audio from UC San Diego in 1988 and an MFA from Mills College in 1981. He has been associated with the Audio Forensic Center and Charles M. Salter Associates, Inc. since 1996 and has worked as an expert witness, legal consultant, and acoustical consultant on a variety of audio-related cases since 1988. Dr. Begault also holds a research position at NASA Ames Research Center and is an adjunct faculty member at McGill University. He is the author of several U.S. patents and is qualified as an expert witness in both Federal and State Courts. Dr. Begault has testified in over 40 cases on a variety of audio technology and forensic audio-related cases.

    Areas of Expertise:
    • Audio Technology Patent / Intellectual Property Analyses
    • Forensic Audio and Video Tape Examination / Authentication
    • Analysis of Speech, Alarms, Warning Signal Audibility
    • Voice Identification and Elimination
    • Analysis of ‘Ear Witness’ Testimony
    • Enhancement of Speech from Noisy Audio / Video Tape Recordings
    • Music Copyright Infringement and Musicological Analysis
    • Gunshots
    • Acoustical Test and Measurement - Environmental Sound
    • Noise Exposure
    • Software / Hardware Black Box Testing for Infringement
    • Videotape Image Enhancement
    • Analysis of Digital Recordings
    Please contact the Marketing Department at Charles M. Salter Associates, Inc./Audio Forensic Center for Dr. Begault’s current CV.

    View Consulting Profile.
    Durand R. Begault, PhD
    Written by an author with expertise in both theory and applications, 3D Sound for Virtual Reality and Multimedia provides readers an essential technical foundation in sound and virtual reality. The book covers components of spatial auditory displays; psychoacoustics of spatial hearing; what sounds are appropriate to spatialize; applications to human-machine interfaces (including virtual reality and multimedia); computer music; and room acoustics.
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    Ronald J. Lewarchik
    President & CEO
    46701 Commerce Center Drive
    Plymouth MI 48170
    USA
    phone: 810-599-7286
    Chemical-Dynamics-Logo.jpg
    Ronald Lewarchik Chemical Coatings Expert PhotoRonald J. Lewarchik has over 40 years of experience as a Paint and Coatings industry expert. His coating technologies and market segment expertise includes Automotive, Architectural, Coil, Industrial, Powder, and UV cure.

    Career Summary - With over 40 years of upper level management experience in global technology planning and project direction, including Vice President of Research and Technology, Mr. Lewarchik developed a strong, loyal team of innovative Research Chemists dedicated to producing ecologically safe coatings. While at BASF, he and his team of researchers were responsible for developing and commercializing the first IR reflective coating technology for architectural applications.

    Mr. Lewarchik holds over 50 United States and foreign patents covering innovative coatings and polymers. He has 4 more recent patent applications currently in process with the U.S. Patent Office involving new areas of coatings technology, two of which involve the synthesis of new metal based pigments for use in coatings.

    Litigation Support - Mr. Lewarchik's expert witness services have been utilized in a multitude of cases across the country. Examples of a few recent cases where Mr. Lewarchik’s expert witness reports and in court testimony was influential in winning the case for his clients include a multimillion dollar judgment against a global automotive refinish company with multibillion dollar annual sales as well as a case involving a coating failure on a multistory residential building on Chicago’s Lake Shore drive. In the later case, the judge cited the reason for his verdict for the defendant was the result of the compelling evidence and strong testimony provided by Lewarchik. Mr. Lewarchik's litigation support services include analysis of opponents' data, expert reports, depositions, and trial testimony when necessary.

    Areas of Specialization:
    • Intellectual Property
    • Patent Infringement
    • Personal Injury
    • Product Liability
    • Paint
  • Liquid and Powder Coatings
  • Paint Solvents
  • Painting Operations
  • Paint Processing
  • Coating Failures
  • View Ronald Lewarchik's Consulting Profile.
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