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Marketing Expert Witnesses

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Dr. Larry Chiagouris
333 East 80th Street, Suite 2C
New York NY 10075
USA
phone: 917-902-2610
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Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.



8/7/2009 · Market Research
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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Dr. Karina Sneiderova, MBA, ICFA, ASI
Vice President
Headquarters
Rue General Dufour 22
Geneva CH-1211
CHE
phone: 41-225-752-948
fax: 41-225-948-025
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Carlo Scevola & Partners is an International Fiduciary Company headquartered in Geneva, Switzerland, with branches in six continents. We specialize in International Planning, Strategic Consulting and Wealth Management.

Our clients trust us for everything from setting up an Offshore Company to Mergers and Acquisitions to Business Finance and Asset Protection. CS&P’s customer-centric methodology ensures that each client gets a custom-tailored solution which addresses that business’ individual objectives and requirements.

Our team has expertise in every functional category and every important geography. From finance to operations to human resources to marketing – from the Americas to Europe to Africa, Asia and Oceania – CS&P can bring together experienced executives who know how to advise you and will make your enterprise a success. All this while always protecting your privacy.

Services Offered:

Business and Strategic Consulting
  • S.W.O.T. Analysis
  • Pre-investment Feasibility Studies / Competitive Background Assessments
  • Business Plan Research, Writing and Production
  • Strategy Definition / Implementation
  • Reworking of Operating Processes for International Suitability
  • Industrial Partnership Scouting / Matching
  • Tailor Business Model to Market Environment, Jurisdiction and Local Authorities Requirements

    Corporate Finance:
  • Mergers, Acquisitions and CessionsCommercial Due Diligence or Investment / Financial Appraisals
  • Company Reorganization and Restructuring
  • Financial Feasibility Plans for Industrial Expansion
  • Scouting / Recruiting Highly Qualified Financial Management
  • Exit Strategies in the event of Buy-outs, Buy-ins, Spin-offs or MBOs, MBIs and LBOs
  • Listing on Stock Exchanges

    Offshore Consulting:
  • International Tax Planning
  • Corporate Structuring, Maintenance and Trusts
  • International Contracts Law
  • Jurisdictions
  • Residency and Citizenship
  • International Banking
  • Logistic Support
  • Government Licenses
  • Aircrafts and Vessels
  • Intellectual Property

    CS&P Operates In More Than 80 Countries Around The World.

  • Carlo Scevola and Karina Sneiderova
    Intended as a unique source of inspiration for effective business organization and tax planning, as well as a quick and easy reference book, the Offshore Jurisdictions Guide is a comprehensive and objective guide to offshore jurisdictions offering personal taxation and business opportunities. Providing a solid overview of 100 jurisdictions around the world, this is an essential handbook for financial experts, legal advisors, consultants, and the general public.
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    Douglas E. Johnston, Jr.
    Managing Director
    100 Wilshire Boulevard, Suite 940
    Santa Monica CA 90401
    USA
    phone: 310-917-1075
    fax: 310-393-9205
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    Douglas E. Johnston, Jr., is an expert witness in banking and corporate finance. He has 30 years experience across the US in senior management of leading Banking, Private Equity/Mergers and Acquisitions and Real Estate companies.

    Trained at a major AAA-rated East Coast bank, honored early in his career as a bank President, and confirmed by regulators in a Class 1 rated bank, Doug Johnston managed five full-service banking offices in Texas and California over 11 additional years, before expanding into mergers & acquisitions as EVP-Finance and Administration and a Founding Father of the largest private company in Los Angeles. He has due diligence, negotiation, documentation, and monitoring experience including as a lender, borrower, buyer, seller, manager and/or co-investor in hundreds of transactions including the service, technology, manufacturing, and real estate sectors across the US and also in Europe, with over $2 Billion in closed transactions. His over 3 decades in banking and finance management includes Bank Operations, Regulations, Credit Underwriting, Financial Statements, Commitments, Loan Agreements, Deeds, Guarantees, Purchase and Sale Agreements, Ventures, and Equity Partnerships, plus analysis of the strengths and weaknesses of the parties. Doug is a published author on banking and finance topics since 2008, he is a past President of the Century City Rotary Club, and he is a frequent speaker to Advance Placement high school juniors in South Central Los Angeles under the Youth Business Alliance program.

    Litigation Support – Five Management, LLC and Doug Johnston provide complex business litigation support in Banking, Mergers and Acquisitions, Private Equity, Due Diligence and Lender Liability for counsel representing Plaintiff and Defense. Mr. Johnston has provided litigation support in breach, misrepresentation, fraud and other actions in complex Business, Family and Employment cases since 2010.

    Areas of Expertise:
    • Banking & Lending
    • Policy & Regulations
    • Mergers & Acquisitions
    • Corporate Finance
    • Private Equity
    • Due Diligence
    • Operating Management
  • Leveraged Buyouts
  • Equity Syndications
  • International Business
  • Foreign Currencies
  • Hedging
  • Commodities
  • Marketing & Development
  • View Douglas Johnston's Consulting Profile.
    2/26/2016 · Banking
    Negative interest rates are a confusing topic and they may be heading to the U.S. this year. Many Americans ask what they mean and why this is all happening. Since 2014, leading European central banks have initiated 'negative interest' policies as an economic stimulus measure by means of large government-issued or sovereign bond activities. Negative rates begin where major buyers of low-risk government bonds agree to accept a return less than their original investment when the bonds mature. Since Government bond rates are the bellwether for corporate bond rates, these once-improbable 'negative interest' bonds soon become a major influence in major bank bond portfolios. The Federal Reserve and U.S. banks are now looking at them.

    7/10/2015 · Banking
    While financial market observers in the US remain focused on the timing and magnitude of the Fed raising target interest rates over the months ahead, European bond markets have begun to experience just the opposite - the never-before-seen phenomenon of actual negative bond market interest rates. Since the Global Crisis of 2008, which saw both the Fed and foreign central bankers seeking both to calm markets and to encourage growth by reducing rates to the 'zero bound,' interest rates for bellwether German bonds and across Europe in late 2014 crossed into negative territory, and for the first time in world history.

    6/12/2015 · Finance
    As billionaire Warren Buffet once noted, "Price is what you pay. Value is what you get." Interested buyers, investors and bankers looking at new initiatives with companies often share similar objectives in 'kicking the tires' to be sure a target company has properly documented its business activities. On the other side of the transaction, the subject company's Founder, Board of Directors, CEO, Chief Financial Officer, Chief Operating Officer, Accounting and/or other departments can find themselves overwhelmed by the volume of documentation requests. Third parties can test the bounds of both courtesy and reasonableness before committing to and funding a new transaction.

    5/12/2015 · Finance
    The emergence of structured finance products over twenty-five years ago enabled major commercial banks and investment houses to develop higher volumes of real estate, credit cards, automobiles and other asset-based loans in new and often more profitable ways. Historically, lenders normally generated these types of loans as portfolio loans, where the bank kept and monitored these loans on its own balance sheet and at its own risk. But beginning in the late 1980's, banks began to investigate taking an intermediary or conduit role for certain types of loan portfolios. When generating loans which met the advance underwriting criteria of large investors, banks and loan originators recognized they could simultaneously generate large fees and also promptly move these 'tailored' loan portfolios off the bank's books, by pre-packaging them for investor third parties.

    4/14/2015 · Finance
    "When it happens to you, you'll know it's true." Old Proverb A financial expert witness experienced in the due diligence process and in complex business negotiations can help unlock the valuation issues at the core of many business disputes. Merger and acquisition-related lawsuits can become an exercise in piecing together both the timing and materiality of various communications by representatives from both parties. Analysis of the specific due diligence activities undertaken and the data exchanged can yield key answers. With a full understanding of the processes and communications developed in due diligence and underwriting, business disputes can be more readily resolved.

    3/12/2015 · Economics
    Several important economic factors appear to be moving unfavorably for the US at the moment, both domestically and abroad, and there are increasing indications that America may not be able to orchestrate a global resurgence on its own. Despite encouraging signs of domestic recovery, fundamental structural problems persist in the US economy. The National Debt now exceeds $18 Trillion, the Department of Agriculture confirms that well over 46 million Americans continue on food stamps, and key voices have stepped forward asking for a deeper look at several U.S. economic statistics. Last week long-time Gallup CEO Jim Clinton very boldly drew attention to the government's recent 5.6% unemployment numbers, questioning them as overly optimistic interpretations of data, and noting on CNBC that the percentage of Americans holding full-time jobs is now the lowest in 60 years.

    2/13/2015 · Finance
    With the Federal Reserve's wide-ranging efforts to address the ongoing Credit Crisis through unprecedented money-creation activities, we are now likely witnessing the final phases of the U.S. Dollar's 64-year reign as the primary global reserve currency. Few Americans understand the implications of this dramatically unfolding global sea-change.

    1/14/2015 · Finance
    The global monetary system which was laid out by the Allied nations at Bretton Woods, New Hampshire, in 1944 is nearing its end, and daily we move closer to the threshold of a financial new world order. The United States, having created the most powerful economic system yet devised by man, and having earned global 'reserve currency status' for the US Dollar through America's unequalled military and economic power as the victor of two World Wars, is now nearing the unthinkable loss of the global financial dominance of the Dollar. Following the residential real estate 'Bubble' of 2002-2006, the sub-prime Credit Crisis of 2007, and the broader global financial meltdown which has followed, the U.S. has experienced dramatically declining levels of core lending & general economic activity.

    5/11/2015
    "In his most recent article about the never-before-in-history advent of negative interest rates in Europe and the U.S., Douglas E. Johnston, Jr., Founder and CEO of California-based Five Management, LLC advisors addresses some of the early implications of this startling new market frontier, which was not even envisioned by John Maynard Keynes, the founder of modern economic theory."
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    Andrew Clarke
    President
    150 N. Michigan Avenue ,Suite 2800
    Chicago IL 60601
    USA
    phone: 312-726-1981
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    Is your organization moving in the right direction?

    Do you have a realistic growth strategy for the next 3-4 years?

    Are management and staff all rowing in the same direction?

    Are marketing and sales working with each other, or against?

    Is technology an asset or a liability at your firm?

    Ground Floor Partners provides strategic advisory consulting services to growing small and middle market businesses and non-profit organizations worldwide. Clients range from promising start-ups with one or two partners to established companies with hundreds of employees.

    At Ground Floor Partners, we focus on business fundamentals: developing and nurturing your core strengths, building a deep understanding of your customer needs, understanding and combating competitive threats, designing sound business processes, and fine-tuning your operations to minimize waste and maximize efficiency. We always take a disciplined, holistic view, so we often see problems and opportunities others might miss. Our ultimate goal is to help your organization grow bigger, faster, and better. And we always work in a collaborative fashion, with plenty of opportunities for dialog and feedback.

    Services Provided
    • Market/Competitor Research and Analysis
    • Marketing Planning
    • Strategy Consulting / Strategic Planning
    • Business Plan Consulting
    • Feasibility Studies
    • Operations Consulting
    • Due Diligence for business buyers and investors
    A feasibility study should be always completed before launching any major new project, investment or venture. It serves a critical function in independently evaluating a plan or planned course of action, taking a fresh look at the assumptions behind it, the risks it faces and its chances of success.

    No successful company can survive and grow without a well researched and clearly articulated strategy.

    Success in any business requires that you communicate the essence of the business in a clear and compelling way to investors, strategic partners, key management personnel and others.

    When it comes to creating a business plan that attracts investors, these tips will help you get it right the first time.

    You've decided you need a business plan, but you've been struggling so much with it that you're ready to drop the whole thing. Now may be the time to ask yourself: should I complete the plan by myself or should I hire a consultant? If you decide to hire a consultant, what skills and qualifications should you look for? What services should they provide? Finally, how much should you expect to pay? Let's explore the answers.

    Although there are many variations, there are really only a few realistic exit strategies for most business owners. Most strategies only make sense for certain classes of business, so for any given business, even fewer options are viable.

    10/20/2009 · Market Research
    You’ve decided you want to either invest in or buy a privately held company. You’ve researched the company, the market, the management team, and their products. You’ve decided to make an offer.

    10/20/2009 · Marketing
    Search Engine Optimization, or SEO, and Pay Per Click advertising, or PPC, together comprise the bulk of Search Engine Marketing, or SEM. SEO is all about boosting page rankings on search engines through third party links, articles, directory placements, and other means.

    4/25/2006 · Market Research
    Entrepreneurs often ask me if they should form a Board of Advisors (or “Advisory Board”). My answer is always the same: it depends.The first thing you should understand is that there is a big difference between a Board of Directors and a Board of Advisors. A Board of Directors is a legal entity with well-defined responsibilities and real authority

    4/25/2006 · Market Research
    Your customers can help you unlock the true potential of your business. Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth

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    Peter Kent
    Peter Kent Consulting, LLC
    399 E Bayaud Ave
    Denver CO 80209
    USA
    phone: 720-771-3246
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    Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

    Specialties Include:
    • SEO (Search Engine Optimization)
    • Search Engine "Linking" Campaigns
    • PPC (Pay Per Click Advertising)
    • Web Hosting
    • Web Design
    • Web Application Development,
    • E-Commerce Site Development
    • Web Project Management
    • Affiliate Marketing
    • Improving Online "Conversions"
    • E-Mail Publishing
    • Online PR
    • "Community" Marketing
    So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.

    Peter Kent
    A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
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    Michael Rabinovici
    VP, Web & Social Media Marketing
    Thornhill Ontario Canada
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    Michael Rabinovici Social Media Marketing Expert PhotoMichael Rabinovici specializes in Web and Social Media Marketing. Mr. Rabinovici entered the Internet business in 1994, after practicing law as a commercial litigator. Today, his focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs.

    Mr. Rabinovici is certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies. He has worked with a variety of companies in the areas of Web marketing and social media including IBM, Deloitte, Cisco, PennEnergy, and Fidelity.

    Litigation Support - Michael Rabinovici provides expert services on Anti-Spam related issues. Involved in the legislation process, he is conversant with many of the topics inherent in spam marketing. His expertise is available to attorneys representing both Plaintiff and Defense.

    Consulting Services: For the past 20 years, Michael Rabinovici has been focused on business-to-business communications, helping some of North America’s leading companies develop copy for virtually every form of marketing collateral, across a huge range of industries. His consulting services include:
    • Content Marketing - Blog Posts, e-books, Webinars, White Papers, Info Sheets, Case Studies
    • Social Media Marketing - Engage in Network Conversation, Develop Corporate Branded Blogs, Launch Inbound Marketing Campaigns, Build Compelling Mobile Apps
    Mr. Rabinovici has appeared on ROB TV and is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
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    Jason McDonald
    1230 Market St, Ste 709
    San Francisco CA 94102
    USA
    phone: 415-655-1071
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    Jason McDonald, PhD, is a Technology Journalist who has been active in Internet Marketing since 1994. Dr. McDonald specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google AdWords and has been retained by clients all over the world.

    Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com.

    Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group.

    The author of the best-selling SEO Fitness Workbook and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies (Marketing Without Money, Personal Branding), as well as Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.

    Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google AdWords expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.

    • SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
    • AdWords Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
    • Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing
    View Dr. McDonald's Consulting Profile.
    Jason McDonald, PhD
    This book covers 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in plain English for mere mortal such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS.
    Jason McDonald, PhD
    This book is a your step-by-step guide on how to market your business on social media, with up-to-date information on how to market on all of the major social media platforms.
    Jason McDonald, PhD
    This fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more.
    Jason McDonald, PhD
    Books on marketing on Pinterest, Linkedin, Youtube, Google AdWords, etc.
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    Kinsey Partners, LLC
    Sandra K.B. Kinsey, MBA, RPh
    17 Darian Drive
    Bentonville AR 72712
    USA
    phone: 479-381-6522
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    Sandra K.B. Kinsey, MBA, RPh, is a Pharmacist and dedicated Health Care Professional with over 25-years of progressive experience. She provides strategic direction and visionary leadership for high-profile organizations within both the public and private sectors.

    Ms. Kinsey possesses a unique blend of business acumen, clinical expertise, merchandising, operations, teamwork, and corporate experience to establish and deliver exceptional results in a highly-complex and constantly changing environment.

    Background Experience - Ms. Kinsey spent 17 years as Vice President of Merchandising for at Wal-Mart Stores, Inc. With expertise in areas such as pharmacy operations, manufacturing, supply chain, P&L management, and supplier relations, she developed divisional strategies and executed a business model in an integrated network that successfully increased traffic into the stores from multiple marketing segments, exceeding the national growth averages, and delivering more than $15 billion in revenues.

    Ms. Kinsey currently manages a Retail Pharmacy consulting business working with Fortune 500 companies to provide strategic thought leadership, accelerate business development, improve process execution, and enhance relationships in order to grow revenues and improve profitability.

    Litigation Support - During her tenure at Walmart, Sandra Kinsey served as a corporate witness in several pharmacy cases. Recently, she has been retained by two different law firms in the last year to provide expert testimony on both Rx and OTC litigation. Her efforts were highly regarded and the contracts extended to new clients.

    Ms. Kinsey's expertise is available to counsel representing both Plaintiff and Defendant. Her expert guidance is well positioned and communicated, using visual presentations when necessary. She is well-spoken and presents well to both judge and jury.

    Areas of Expertise:
    • Pharmacy Operations
    • Retail Pharmacy
    • Pharmacy Merchandising
    • Specialty Pharmacy
    • Mail Order
    • Central Fulfillment Centers
    • Over the Counter Medications
  • Third Party Payers
  • Legal Compliance
  • Clinical Compliance
  • Quality Assurance / Control
  • Supply Chain
  • Pricing
  • Cost Control / Containment
  • View Sandy Kinsey's Consulting Profile.
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    Leonard J. Backer
    President
    16463 N.E. 33rd Avenue
    North Miami Beach FL 33160
    USA
    phone: 305-409-9092
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    Leonard J. Backer has over 28 years of extensive and successful Seating and Furniture Industry experience in all key areas. Mr. Backer has been directly involved in the design and development of 250+ seating and table collections. He specializes in Private Label Manufacturing, Sourcing, and Product Development expertise.

    Mr. Backer provides Litigation Support services to attorneys, insurers and businesses for Plaintiff and Defense. He performs site inspections, detailed product reviews and incident analyses. He has worked with law firms and insurance companies to develop and coordinate strategies for various types of legal actions and lawsuits. In his previous position, he served as in-house expert for product liability, personal injury, trade dress, and other legal issues.

    Mr. Backer has testified at many hearings, depositions, and in court. He offers a high level professional approach and strong credibility. He also provides detailed analyses, written opinions, and expert witness reports for clients throughout the U.S.

    Areas of Expertise:
    • Furniture Based Disputes, Claims, or Legal Actions
    • Chair Failures
    • Seating Product Liability
    • Personal Injury
    • Purchasing Disputes
    • Seating Product Design / Performance Issues
    • Design Knockoffs
  • Sales Rep. Commission Disputes
  • Designer Royalties
  • Exclusive Distribution Agreements
  • Product Evaluation
  • Warranty Issues
  • Product Launch Failures
  • Private Label Development Agreements
  • Evaluation of Management Performance
  • View Leonard Backer's Consulting Profile.
    6/4/2015 · Design
    Basic but very important points which could help minimize owners' liability and financial exposure to accident and personal injury claims on their premises.

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    Dr. Thomas Maronick
    DBA, JD
    5911 Charlesmead Avenue
    Baltimore MD 21212
    USA
    phone: 410-435-8387
    Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over ten years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels.

    Dr. Maronick has testified (deposition/trial) over 20 times in the past five years and is the author of research of the use of surveys in litigation.

    Areas of Expertise:
  • False and Deceptive Advertising
  • Deceptive Marketing Practices
  • Consumer/Advertising Survey Research
  • Packaging
  • Direct Marketing Promotions/ Internet Domain Name Research
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    Rhonda Harper, MBA
    Owner
    Serving Clients Nationwide
    Dallas TX 75214
    USA
    phone: 800-805-4096
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    "I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf." Greenberg & Traurig, LLP

    * FORTUNE 100 CMO * RESEARCH * GLOBAL AGENCY LEADER * COURT TESTED * PROFESSOR*

    CLIENTS INCLUDE: GREENBERG & TRAURIG, O'MELVANY & MYERS, KIRKLAND & ELLIS, SHACKELFORD MELTON AND MCKINLEY

    Federal and state qualified survey and testimony expert with ten years experience. Deposition and courtroom tested. More than 65 cases: Lanham Act, Misleading Advertising, Defamation, Commercial Reasonableness, and more.

    The former Chief Marketing Officer for Walmart Sam's Club, Ms. Harper's experience also includes executive positions with UPS, Nabisco, Ketchum Public Relations, Johnson & Johnson, and VF Corporation. Harper provided C-suite consulting to Fortune 500 corporations including The Home Depot, Target, Tyson Foods, HSN, IBM, and more.

    Harper also served as an adjunct Marketing Professor for American University and Fairleigh Dickinson University. She is a sought after speaker: Harvard Business School, Lilly, American Marketing Association, and more.

    Services include: Surveys, Research, Consulting, Expert Report, Rebuttal Testimony, and Testimony.

    "I worked with Rhonda Harper recently in connection with a trademark infringement matter. I am absolutely convinced that the strength of your report is a significant part of the reason that we were able to achieve a settlement that is very much in our client’s favor." Kevin O'Shea, Shareholder, Greenberg & Traurig, LLP

    http://www.rhondaharperllc.com

    View Consulting Profile.
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    White Oaks Capital, LLC
    John V.O. (Jack) Kennard
    Marketing / Branding Specialist
    PO Box 211
    Southern Pines NC 28388
    USA
    phone: 502-558-3821
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    John V. O. (Jack) Kennard is a Brand identity, Marketing and Media Management specialist with over 30 years of experience driving global growth of high touch/high connectivity consumer brands for S&P 500 corporations and for smaller or niche entrants into highly competitive markets. He is skilled at clearly explaining abstract concepts such as brand idenity and brand building to juries and in the classroom.

    Mr. Kennard was the senior brand executive with worldwide P&L responsibility for the Jack Daniel’s family of brands, a $1.0+ Billion business during a period of rejuvenation in the U.S. and rapid global growth. His expertise is in business development in food and beverage categories, including wine and spirits, agency selection, and partnering and compensation. He also has deep and continuing experience in branded licensing programs, new product strategy, and launches.

    Mr. Kennard has been providing litigation support services since 2009. He has served as an expert witness offering opinions in Federal court cases related to brand identity, trademark matters, brand licensing, sports marketing and brand building models, and methods. His services are available to attorneys for Plaintiff and Defense.

    Areas of Expertise
    • Brand Identity
    • Brand Valuation
    • Brand Promotion
    • Trademark / Trade Dress
    • Brand Licensing
    • Sports Marketing / Sponsorships
    • Brand Building Models / Methods
  • Deceptive / False Advertising
  • Media / Social Media
  • Licensing
  • Agency Compensation
  • Consumer Confusion
  • Financial Projections
  • Interactive Marketing
  • View Jack Kennard's Consulting Profile.