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Marketing
There are 14 expert witnesses in this category

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Don Smith
President
1329 Taughannock Boulevard
Ithaca NY 14850
USA
phone: 607-272-9111
fax: 607-272-5588
Don
Don Smith is a nationally known marketing & sales expert. 40 years as a (1) Fortune 1000 hands-on executive, (2) Consultant with world-class companies, (3) Faculty at Cornell Graduate School of Business, (4) Marketing & sales seminar leader. His expert witness references are outstanding. His 50+ expert engagements include jury trials, arbitration hearings, depositions and numerous expert reports.

Areas of Expertise
  • Business economic loss: Define lost sales, share and profits.
  • IP: Patents copyrights, trademarks, trade names & trade secrets.
  • Sales channels: Distributors, dealers & reps.
  • Market research: Define market size, growth, share, pricing, trends & customary practice.
  • Marketing & sales effectiveness:My expertise and research quantify this common contract dispute.
  • He is a nationally known public speaker in the development of new products, revitalizing existing products & managing distributors. He has in-depth, practical business experience and excels at explaining complex business issues.

    Clients range from family owned businesses to Fortune 1000 companies including AT&T, Borax, DuPont, ITT, Lockheed-Martin, Lutron, Motorola (Moscow), Rubbermaid, Snap-on Tools, Tyco Electronics (Shanghai), Toshiba & West.
    Distributor & Dealer Litigation: How To Win Cases Through Evaluation of Their Performance
    Scenario: You would like to terminate Midwest Distribution. Ever since the son of the founder became President, Midwest has shifted its emphasis from your Standard and Premium lines (require training and selling time) to your Economy line

    3/2/2002 · Market Research
    Using Marketing, Business & Competitive Research to Win Cases
    Marketing research is a powerful tool that helps lawyers win cases. Examples: Established that a distributor did not implement "effective marketing & sales programs" as required by the contract. The unlawful termination suit was dismissed

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    Robert Bartlett
    Principal
    51 Gable Court
    San Rafael CA 94903
    USA
    phone: 415 499-8660
    fax: 415 963-4419
    Mr. Robert Bartlett is a Retail Industry Management Consultant with over twenty five years of experience in serving the retail industry. His current practice focuses on the needs of emerging and/or high-growth retail companies in the areas of Strategic and Business Planning, Organization, Management, Capital Formation and the Rapid Implementation of Core Business Strategies. Mr. Bartlett has provided expert testimony in a wide range of cases where real world knowledge and experience is required.
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    Cynthia Peacock
    160 Broadway, Suite 705
    New York, NY 10038
    Offices in New York City, Washington, DC, and Philadelphia
    New York NY 10038
    USA
    phone: 212-374-1425
    fax: 800-383-1148
    Cynthia
    Biz Virutoso is the premiere Business Development company for startup, small and medium-sized companies. Their professionals excel in the field of business development and marketing. Biz Virtuoso's experts have decades of experience in the various fields of Business Development, Process Improvement, Branding, Marketing and Executive Coaching.

    Virtuoso Business Plans:
  • Plans with detailed information to obtain loans or lines of credit
  • Plans to attract private investors or new partnerships
  • Plans for businesses looking for operational or expansion funds
  • Virutoso Consulting:
  • Brand development
  • Logo & website creation
  • Marketing collateral development
  • Marketing strategy development
  • Sales and marketing consulting & training
  • Turn key marketing execution
  • Formal business launch & re-launch incentives
  • Executive coaching & training
  • Human resource, labor and employment consulting
  • Sales and development training
  • Business assessments
  • Strategy review and development processes
  • Virtuoso Assistants:
  • Day to day business assistance
  • Event planning and execution
  • Executive office assistance
  • Account management
  • Appointment setting
  • Database management
  • Travel arrangements
  • Blog administration & HTML coding
  • Bookkeeping
  • Bulk mailings
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    Elliot Schreiber
    President & CEO
    200 W. Washington Square
    Suite 1908
    Philadelphia PA 19106
    USA
    phone: 302-381-6209
    fax: 215-923-3228
    Dr. Elliot Schreiber is an Expert in Brand and Reputation Management and Marketing. He has held executive management positions in three global corporations for over 20-years. Dr. Schreiber earned his Ph.D. from Penn State University and has taught marketing, brand management and reputation management at the MBA and Executive MBA-levels at leading business schools in the U.S. and Canada.

    Dr. Schreiber has consulted to a variety of international firms, including Novartis, Society of Hosptial Medicine, AstraZeneca, Northwestern Mutual Life Insurance, RBC Financial Corporation, General Motors, Procter & Gamble, among many others. He is widely sought as a speaker at international business and academic conferences and has written numerous articles that have been published in academic and business journals.

    Services Provided:
  • Expert Witness Testimony
  • Traditional Consulting Engagements
  • Connect Marketing and Brand Strategy, Engage Employees, Create Partnerships of Value
  • Speaking Engagements at Business Meetings and Conferences
  • Executive education workshops (1-2 days)
  • In-House Education for the Organization in Brand and Reputation
  • Development and Leading of "Stakeholder Relations" Councils
  • Leadership Training Programs
  • Risky Business - Several Important Strategies A Company Can Implement to Organize "In-House" Reputation Risk Management
    Those concerned with, or responsible for intellectual property management, should be interested in reputation risk management. The research findings are clear: companies with higher reputation rankings have higher equity returns, lower cost of capital and credit, and lower costs for hiring and retaining top talent than others in their industry sector.

    How Penn State Can Rebuild Its Brand and Reputation
    Penn State is embroiled in a crisis of unparalleled proportion for a university. While the trial of Jerry Sandusky will proceed, there are sufficient questions about what Penn State officials did and did not do to help guide the university's decisions.

    Netflix Apology May Have Come Too Late
    I wrote a blog last July about Netflix and their attempt to move customers away from DVD rentals and toward on-line streaming. It was a good strategy with bad execution.

    Drug Industry's Lost Branding and Corporate Reputation Management Opportunity
    No company likes to "leave money on the table." But that is what pharmaceutical companies are doing with their traditional approach to reputation marketing, branding and communications.

    A Framework And Process For Aligning The Organization To Enhance Reputation By Maximizing Perceived Competitive Value
    This paper describes a new and original framework and process to align the various "stakeholder relations" functions (e.g., marketing, branding, human resources, corporate communications, sales and others) so that the organization can manage reputation. The process allows companies to determine and make choices in ways they manage value creation and the risks and rewards associated with these decisions.

    A Brand & Reputation Framework To Determine The Best Strategy For Organizing Marketing & Communications
    Most of the knowledge about brands is derived from consumer products. From the author's own extensive experience in industry and knowledge of company decisions, it seems that brand strategies are not as well developed for making brand decisions that are relevant to diversified or industrial, business-to-business (B2B) companies.

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    Dr. Larry Chiagouris
    333 East 80th Street, Suite 2C
    New York NY 10075
    USA
    phone: 917-902-2610
    Dr. Larry
    Dr. Larry Chiagouris has a rare combination of serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants at federal/state court levels and arbitration venues for national/local law firms to include Davis Wright Tremaine; Nixon Peabody; Ropers Majeski Kohn & Bentley; Vorys, Sater, Seymour and Pease; and Wachtell, Lipton, Rosen & Katz. He contributed opinions to cases involving Coors Brewing, Sprint, Avis and other important companies.

    Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

    He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
    8/7/2009 · Market Research
    Survey Research to Support Litigation
    Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.

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    Sandra Cogan
    President
    3528 Torrance Blvd., Suite 219
    Torrance CA 90503
    USA
    phone: 310-316-4289
    fax: 310-316-4939
  • Surveys and opinion research: Trademark (likelihood of confusion, secondary meaning, genericness, dilution), design patent, misleading advertising, defamation of character, right of publicity, and copyright.
  • Doctorate in Business Administration, USC.
  • More than 30 years experience in conducting surveys.
  • Over 200 surveys for trademark and unfair competition cases.
  • An experienced Survey Expert, Dr. Cogan has testified at over 70 depositions and over 20 trials in federal and state courts.
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    Dr. Karina Sneiderova, MBA, ICFA, ASI
    Vice President
    Headquarters
    Rue General Dufour 22
    Geneva CH-1211
    CHE
    phone: 41-225-752-948
    fax: 41-225-948-025
    Dr. Karina
    Carlo Scevola & Partners is an International Fiduciary Company headquartered in Geneva, Switzerland, with branches in six continents. We specialize in International Planning, Strategic Consulting and Wealth Management.

    Our clients trust us for everything from setting up an Offshore Company to Mergers and Acquisitions to Business Finance and Asset Protection. CS&P’s customer-centric methodology ensures that each client gets a custom-tailored solution which addresses that business’ individual objectives and requirements.

    Our team has expertise in every functional category and every important geography. From finance to operations to human resources to marketing – from the Americas to Europe to Africa, Asia and Oceania – CS&P can bring together experienced executives who know how to advise you and will make your enterprise a success. All this while always protecting your privacy.

    Services Offered:

    Business and Strategic Consulting
  • S.W.O.T. Analysis
  • Pre-investment Feasibility Studies / Competitive Background Assessments
  • Business Plan Research, Writing and Production
  • Strategy Definition / Implementation
  • Reworking of Operating Processes for International Suitability
  • Industrial Partnership Scouting / Matching
  • Tailor Business Model to Market Environment, Jurisdiction and Local Authorities Requirements

    Corporate Finance:
  • Mergers, Acquisitions and CessionsCommercial Due Diligence or Investment / Financial Appraisals
  • Company Reorganization and Restructuring
  • Financial Feasibility Plans for Industrial Expansion
  • Scouting / Recruiting Highly Qualified Financial Management
  • Exit Strategies in the event of Buy-outs, Buy-ins, Spin-offs or MBOs, MBIs and LBOs
  • Listing on Stock Exchanges

    Offshore Consulting:
  • International Tax Planning
  • Corporate Structuring, Maintenance and Trusts
  • International Contracts Law
  • Jurisdictions
  • Residency and Citizenship
  • International Banking
  • Logistic Support
  • Government Licenses
  • Aircrafts and Vessels
  • Intellectual Property

    CS&P Operates In More Than 80 Countries Around The World.

  • Carlo Scevola and Karina Sneiderova
    Intended as a unique source of inspiration for effective business organization and tax planning, as well as a quick and easy reference book, the Offshore Jurisdictions Guide is a comprehensive and objective guide to offshore jurisdictions offering personal taxation and business opportunities. Providing a solid overview of 100 jurisdictions around the world, this is an essential handbook for financial experts, legal advisors, consultants, and the general public.
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    Rosalie R. Hamilton
    Founder
    140 Island Way, #288
    Clearwater FL 33767
    USA
    phone: 727-467-0700
    fax: 727-467-0800
    Rosalie R.
    Rosalie Hamilton is the leading authority on Expert Witness Marketing and Consulting and founder of Expert Communications. She has over 20 years of experience with marketing, management, sales, training and publishing. As a Strategist and Coach, she provides customized marketing plans and consulting to individual experts and firms.

    Ms. Hamilton is a prolific writer, contributing to expert witness directories, newsletters and newspapers, and professional journals. Her book "The Expert Witness Marketing Book: How to Promote Your Forensic Practice In a Professional and Cost-Effective Manner" is a MUST-HAVE resource for the expert consultant, whether seasoned veteran or newcomer with limited litigation consulting experience.

    Ms. Hamilton is a popular speaker at conferences for such organizations as the American Society of Appraisers, NACVA, the Forensic Accounting Conference at Florida Atlantic University, SEAK, American Board of Vocational Experts, Appraisal Institute, Acoustical Society of America, Equipment Appraisers Association, and Forensic Expert Witness Association.

    Services Include:
    • One-on-one coaching on communication skills, how to present yourself in a professional manner in order to build confidence and poise for presentations and networking opportunities
    • Review and analyze your current marketing, advertising, CV, engagement documents, rates and website, and evaluate your positioning with competition
    • Recommendations and a personalized strategy, which includes ideas for branding or identity. Advise and suggest advertising opportunities, networking and publicity actions
    • Design and produce printed materials such as business cards, stationery, brochures (for a group), and professional announcements
    • Create websites in turnkey fashion -- organize, write/edit (wordsmithing), design and coding; and update, fine-tune, and optimize existing sites
    • Marketing Management handling administrative details such as annual advertising and directory listing renewals
    Areas of Expertise:
    • Branding
    • Business - Organization, Strategy
    • Communications - Coaching
    • Internet - Advertising, Marketing, Websites
    • Legal - Marketing, Publications
    • Management
    • Marketing - Internet, Research, Workshop
    • Media
    • Public Relations
    • Training
    More Information on Expert Communications:
    Legal Marketing Strategy for an Expert Consulting Practice
    Legal Communications - Expert Witness Marketing & Expert Witness Training
    Expert Witness Web site Design
    Articles Website Content Strategy & Search Engine Optimization
    Expert Communications Blog
    1/23/2010 · Expert Witnessing
    Writing Articles to Create Publicity
    Presenting yourself as a writer is a universally accepted form of professional promotion. Aside from producing peer-reviewed material for scholarly and other objectives, it just makes sense to show your prospective clients that you can express

    Should You Be Using a Referral Service?
    In addition, a referral service is a marketing and administrative option for a physician wishing to do Independent Medical Evaluations. Referral services are also called brokers, referral agencies or consulting agencies

    Be a Better Expert Witness
    We want to be better people, kinder, healthier, wealthier, thinner, and more competent at what we do. For example, some of my personal goals for the coming year are: In my dealings with people I will remind myself that almost everyone is coping with one or more personal issues that affect their potential for happiness in a major way and that they welcome a gentle word or touch

    Who Said Experts Shouldn't Advertise?
    I don't know where such an idea could have come from. I've only heard it from a couple of defense attorneys who of course don't want experts making themselves available for plaintiff lawyers as well as for defense (defense - including insurance - attorneys have no trouble finding experts

    Expert Pay Discussion
    A common refrain among expert consultants is, "How do I make sure I get paid?" The most important step in getting paid is planning to get paid. Being compensated for your work is too important to leave to chance, hope or optimistic confidence in the decency of your clients. It's business, for goodness' sake

    Rosalie Hamilton
    How does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community? This book describes how to build or increase a client base of attorneys and insurance personnel.
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    Andrew Clarke
    CEO
    150 N. Michigan Avenue
    Suite 2800
    Chicago IL 60601
    USA
    phone: 312-726-1981
    Andrew

    Is your organization moving in the right direction?



    Do you have a realistic growth strategy for the next 3-4 years?

    Are management and staff all rowing in the same direction?

    Are marketing and sales working with each other, or against?

    Is technology an asset or a liability at your firm?

    Ground Floor Partners provides strategic advisory consulting services to growing small and middle market businesses and non-profit organizations worldwide. Clients range from promising start-ups with one or two partners to established companies with hundreds of employees.

    At Ground Floor Partners, we focus on business fundamentals: developing and nurturing your core strengths, building a deep understanding of your customer needs, understanding and combating competitive threats, designing sound business processes, and fine-tuning your operations to minimize waste and maximize efficiency. We always take a disciplined, holistic view, so we often see problems and opportunities others might miss. Our ultimate goal is to help your organization grow bigger, faster, and better. And we always work in a collaborative fashion, with plenty of opportunities for dialog and feedback.

    Services Provided
    • Market/Competitor Research and Analysis
    • Marketing Planning
    • Strategy Consulting / Strategic Planning
    • Business Plan Consulting
    • Feasibility Studies
    • Operations Consulting
    • Due Diligence for business buyers and investors
    Common Feasibility Study Mistakes and How to Avoid Them
    A feasibility study should be always completed before launching any major new project, investment or venture. It serves a critical function in independently evaluating a plan or planned course of action, taking a fresh look at the assumptions behind it, the risks it faces and its chances of success.

    Business Consulting: Environmental Scanning
    No successful company can survive and grow without a well researched and clearly articulated strategy.

    How to Select a Business Plan Development Partner
    Success in any business requires that you communicate the essence of the business in a clear and compelling way to investors, strategic partners, key management personnel and others.

    Top 10 Business Plan Mistakes
    When it comes to creating a business plan that attracts investors, these tips will help you get it right the first time.

    Should You Bring In A Consultant To Help Develop Your Business Plan?
    You've decided you need a business plan, but you've been struggling so much with it that you're ready to drop the whole thing. Now may be the time to ask yourself: should I complete the plan by myself or should I hire a consultant? If you decide to hire a consultant, what skills and qualifications should you look for? What services should they provide? Finally, how much should you expect to pay? Let's explore the answers.

    Exit Strategies for Small Business Owners
    Although there are many variations, there are really only a few realistic exit strategies for most business owners. Most strategies only make sense for certain classes of business, so for any given business, even fewer options are viable.

    10/20/2009 · Market Research
    Due Diligence Checklist for Business Buyers and Investors
    You’ve decided you want to either invest in or buy a privately held company. You’ve researched the company, the market, the management team, and their products. You’ve decided to make an offer.

    10/20/2009 · Marketing
    Pay Per Click vs. SEO: Which is Better?
    Search Engine Optimization, or SEO, and Pay Per Click advertising, or PPC, together comprise the bulk of Search Engine Marketing, or SEM. SEO is all about boosting page rankings on search engines through third party links, articles, directory placements, and other means.

    4/25/2006 · Market Research
    The Pros and Cons of Forming a Board of Advisors
    Entrepreneurs often ask me if they should form a Board of Advisors (or “Advisory Board”). My answer is always the same: it depends. The first thing you should understand is that there is a big difference between a Board of Directors and a Board of Advisors. A Board of Directors is a legal entity with well-defined responsibilities and real authority

    4/25/2006 · Market Research
    Twenty Questions to Ask Your Customers
    Your customers can help you unlock the true potential of your business. Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth

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    4400 Bayou Boulevard, Number Six
    Pensacola FL 32503
    USA
    phone: 877-838-8464
    fax: 850-473-2525
    As the largest provider of experts for complex commercial litigation, IMS ExpertServices has located experts for nearly all of the AmLaw 100 and more than half of the Fortune 100. We are an expert witness provider that specializes in connecting highly credentialed, experienced experts and consultants with the attorneys who need them. By focusing on this niche legal market, we are able to find more qualified experts in less time than it would typically take an attorney.

    We're NOT a Registry

    Unlike a database of self-proclaimed experts, we employ a rigorous search and vetting process to find and provide the exact expert needed for your case.

    There is no risk in having us find and present experts for you. Only after you retain an expert on your case do we place our fee on top of the expert’s hourly rate.

    Because of our dedication to service and quality, IMS ExpertServices has consistently shown high-growth. For the last five years, we have ranked on the Inc. 5000 list of fastest growing private companies in America.

    Call us to see how our services can make the difference in your next case. 877-838-8464.
    5/10/2012 · Expert Witnessing
    Expert Witness Was Free to Change his Mind, 8th Circuit Rules
    When an expert has a change of mind about his or her own opinion, what does it mean to the case? A recent decision from the 8th U.S. Circuit Court of Appeals sheds new light on this recurring question. The issue is one that comes up with surprising regularity, sometimes with dramatic consequences.

    3/30/2012 · Social Media
    Riding the Social Media Wave - Ethical Implications
    For attorneys previously reluctant to dive into the world of online social media, the benefits of utilizing social networking as part of an effective marketing strategy are now undeniable. Navigating the social media world can be fraught with legal dangers and complex ethical issues unique to the legal profession, and often the rules regulating ethical compliance for attorneys are ambiguous at best.

    10/4/2011 · Expert Witnessing
    Could IBM's Watson Make Experts Obsolete?
    When IBM's Watson beat two human challengers to win the TV quiz show Jeopardy!, a collective "Wow!" was heard at just how far artificial intelligence has developed.

    3/14/2010 · Expert Witnessing
    Joint Defense Pacts Pose Pitfalls
    Facing increases in litigation and decreases in legal budgets, corporate defendants in patent and trademark lawsuits are more regularly employing a tactic most would not have dreamed of a decade ago. Rather than fight these cases single-handedly, they are joining together and hiring a single law firm to represent them as a group.

    3/14/2010 · Laws & Procedures
    Rule 26: Major Changes For Attorneys and Experts
    A major revision to the federal rules governing expert witness reports is on track to take effect in December. Lawyers and experts alike agree that the changes are long overdue.

    3/14/2010 · Expert Witnessing
    The 2010 Expert Forecast: Surge Ahead
    The New Year has barely begun, but all indications suggest 2010 will bring a surge in litigation involving major corporations. With that surge will come increasing demand for expert witnesses across a range of business-to-business disputes

    3/12/2010 · Expert Witnessing
    The Top 10 Expert Rulings of 2009
    As 2009 drew close to its end, the Supreme Court turned down an opportunity to decide a case many lawyers believed could set new precedent regarding the admissibility of expert testimony. But earlier in the year, in a key criminal case, the court affirmed the right of a defendant to confront experts who prepare prosecution evidence

    7/7/2009 · Patents
    Supreme Court to Review Controversial Patent Ruling
    It is déjà vu all over again, as the Supreme Court once again has agreed to review a controversial patent ruling of the Federal Circuit Court of Appeals. The issue this time: whether a patent owner's rights were exhausted by a license agreement and subsequent sale of product pursuant to the license.

    7/7/2009 · Patents
    For Ronald Katz, Patent Litigation Pays Billions
    Ronald A. Katz once predicted that he would someday become the wealthiest patent holder ever. By most estimates, he has achieved that goal – or will soon.

    7/7/2009 · Toxicology
    Daubert Ruling Could Severely Curtail Celebrex Cases
    A federal judge's decision to exclude expert testimony may force hundreds of plaintiffs to drop their claims against Pfizer Inc. that the anti-inflammatory drug Celebrex caused them to suffer heart attacks or strokes.

    Daubert Ruling Fuels Thimerosal Debate
    A federal court ruling excluding all expert testimony that the drug-preservative thimerosal caused a minor child's autism is likely to have repercussions well beyond the case in which it came

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