Background and Expertise: A grandson of tobacco company founder R.J. Reynolds, Patrick Reynolds first spoke out publicly at a 1986 Congressional hearing in favor of a ban on all cigarette advertising.
Since then, his advocacy work and appearances in the national press have made him a well known champion of a smokefree society.
Mr. Reynolds is a frequent guest speaker at universities and health conferences, and also middle and high schools. His talks are often sponsored by health departments and hospitals, as a bridge builder to local communities. He is frequently invited to debate on Fox News Channel, CNBC, CNN and other networks, and has been profiled by most of the world's major newspapers and US TV networks.
Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
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