A grandson of tobacco company founder R.J. Reynolds, Patrick Reynolds first spoke out publicly at a 1986 Congressional hearing in favor of a ban on all cigarette advertising. Since then, his advocacy work and appearances in the national press have made him a well known champion of a Smokefree Society.
Mr. Reynolds' advocacy work and motivational talks to youth and adults have made him a well-known and respected champion of a smokefree society. He has helped remind many thousands of people of the dangers of smoking. Mr. Reynolds is a frequent guest speaker at universities and health conferences, and also middle and high schools. His talks are often sponsored by health departments and hospitals, as a bridge builder to local communities. He is frequently invited to debate on Fox News Channel, CNBC, CNN and other networks, and has been profiled by most of the world's major newspapers and US TV networks
Mr. Reynolds serves as Executive Director of the Tobaccofree Earth, a nonprofit group he founded in 1989. Its mission is to motivate youth around the world to stay tobacco-free, and empower smokers to quit successfully. In 2019 the San Francisco Chronicle published an editorial Reynolds wrote against Vaping Products. It congratulated voters for approving the first citywide ban of the sale of all vaping and flavored tobacco products, except menthol and tobacco. New York City passed a similar ban later that year.
Mr. Reynolds was a strong advocate for the Federal tobacco tax hike of 62 cents, signed into law by Obama in 2009 on his 17th day in office. USA Today published an editorial by Reynolds making a compelling case for higher tobacco taxes. He was also a proponent of the Congressional bill for FDA regulation of tobacco. In March, 2009, he met in Washington DC with Rep. Henry Waxman, co-sponsor of the bill, to offer his support. In June the same year, the bill was passed by Congress and signed by President Obama.
In September 2015, the White House and President Obama presented him with the President’s Lifetime Achievement Award.
Jason McDonald, PhD, is a expert witness, who specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (AdWords) and has been retained by clients all over the world. His primary focus for his expert witness work is on digital marketing and online advertising, both organic and paid.
Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com.
Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO Workbook, Google Ads, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California.
Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google Ads (AdWords) expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.
SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
Google Ads (AdWords) Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing
This book covers 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in plain English for mere mortal such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS.
This fun-filled Toolbook will identify so many free tools you'll soon have your head spinning. With joy. With elation. With the smug satisfaction that while your competitors are either clueless about social media marketing or paying for high-priced tools produced by self-satisfied smarty pants, you (my friend) will be using FREE tools to create FREE marketing programs on everything from Facebook to Instagram to Pinterest to LinkedIn and more.
Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.