Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics,and digital marketing strategies.
Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.
Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others. She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).
Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request
Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.
Areas of Expertise:
Internet / Web Forensics
Digital Data Discoverability
Digital Content Archives
Search Engine Visibility
Click Validity Measurement
Website Traffic Analytics
Open Source Data
Internet and Digital Marketing
Social Media - Facebook, Twitter, Instagram
Intellectual Property - Trademark, Patent, Prior Art
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
Internet Marketing Expert Witness Chris Silver Smith
Chris Silver Smith is an Internet Marketing Expert who has served in lawsuits involving search engine optimization (SEO), search advertising (Pay-Per-Click advertising / PPC), social media, domain names, and more.
Mr. Smith bears the distinction of long occupying the topmost organic rankings for searches for "SEO Expert Witness", establishing that he is a not only able to speak to the theory of search engine optimization, but is also able to practice it. Smith's legal work has enabled his clients collectively to be awarded more than $94 million in their court cases, and his clients prevailed in the majority of cases he has served upon.
Litigation Support - Mr. Smith helps large companies and large brand names protect their marks in trademark infringement cases and online defamation cases. He has served as an expert on behalf of PODS Enterprises, Starbucks, Versace, GoDaddy, Adidas, and others. He does not assist companies involved with gambling, porn, recreational pharmaceuticals, tobacco, alcohol, multi-level marketing, or cults.
Search Engine Optimization (SEO)
Search Advertising (PPC)
Google Ads Search Certified
Social Media (Facebook, Twitter, Instagram, YouTube, TikTok, Tumblr, etc)
Defamation & Reputation Management
Background Experience - Mr. Smith has a diverse background as he was self-taught programming in high school, and was first trained in hypertext, the protocol subsequently succeeded by HTML, which continues to be the dominant markup language for webpages. Smith also learned higher-level C programming language in college, and later went on to work for a decade for Verizon where he ultimately was head of the technology department for one of the company's largest websites. In his roles at Verizon, Mr. Smith performed software development in multiple internet programming languages that included a proprietary Verizon language, PERL, PHP, and JAVA.
Mr. Smith also provided user-interface design and served as an analyst. He was promoted to overseeing multiple developers and teams for usability research, search engine development, SEO, graphic design, internet analytics, advertising system design, and advanced research. As the company's pioneer in SEO research, Mr. Smith was awarded the company's highest honor, the Individual Excellence Award, for increasing search engine referral traffic and associated revenues. Smith's contribution also resulted in multiple patents awarded for search and presentation technologies.
After leaving Verizon, Mr. Smith worked for a couple of prominent and exclusive internet marketing companies before founding his own agency at Argent Media™.
Chris Silver Smith has long been a writer for Search Engine Land, one of the industry's top news and information websites for search engine marketing, and he has spoken at numerous conferences on his areas of expertise.
Dr. Stephen Castell, Chartered Information Systems Practitioner and Member of the Expert Witness Institute, is Chairman of CASTELL Consulting. He is an internationally acknowledged Independent Computer Expert who has been involved in a wide range of computer litigation over many years. CASTELL Consulting, currently in its twenty-fifth year, provides independent professional consultancy and expert services in Computer Systems, Software, Project Management, Strategy, and Contract Disputes, to a wide variety of international clients and companies.
As an Expert Witness in computer litigation, Dr. Castell has acted in over 100 major cases including the largest and longest computer software actions to have come to trial in the English High Court. He is the author of the best-selling Computer Bluff (1983), and of The APPEAL Report (1990) on the admissibility of computer evidence in court and the 'legal reliability' of information systems and technologies (with the CCTA).
Dr Castell, award-winning international Professional ICT Consultant and Expert has acted as expert witness in an unusual medical equipment procurement litigation of relevance to the current Covid-19 pandemic and its profound clinical and hospitalisation implications. The court case, specific details of which cannot be given since the matter is subject to Confidentiality Hearing strictures, was over a dispute concerning due and diligent process undertaken by a major Hospital Management Group, the Defendant in the action, in issuing a Tender for complex diagnostic units, and the Group’s selection of the bid put in by a US corporation, a leader in its field. That winning bid was challenged by a Claimant, another US corporation, a market competitor to the winning company. The dispute hinged on whether or not the operational computer software of the winning bidder’s units was compliant with the Hospital Management Group’s strict Tender stipulation that the software had to be identical across all versions of the equipment to be supplied in meeting the Tender requirements.
Dr Castell’s investigation and analysis of the operational software involved, and his opinion as to the extent that the software was compliant with the strict Tender condition, provided insight and assistance to the parties in reaching a satisfactory settlement.
In a recent trial, in which I acted as an expert witness, some notable differences appeared to me to emerge, as between UK and USA judicial standards and practices, in regard to the role, obligations, testimony, presentation and rigor of digital forensics expert findings.
The General Data Protection Regulation (GDPR) includes in its provisions Article 17, the Right to be Forgotten, which could potentially be a formidable barrier to the ubiquitous introduction of cryptographic blockchain software and technology.
The new government has announced the areas that it has identified for dramatic cuts in public spending. One of the most effective reductions should be derived through more professional, better-managed government IT spending.
You are an established, reputable, medium-sized corporation. A year ago your board decided to upgrade your existing computer systems by buying a 'unified package', 'lightly-customised', from a 'solution provider'.
Software implementation contracts are frequently terminated with the software rejected amidst allegations from both supplier and customer, e.g. software/database errors/deficiencies, faulty design, shifting user/business requirements. An important technical issue on which the IT Expert appointed in such disputes is asked to give an expert opinion is: what was the quality of the delivered software and was it fit for purpose?
Disputes over failed software construction projects raise interlinked technical and legal issues which are complex, costly, and time-consuming to unravel – whatever the financial size of the claims and counterclaims, the facts and circumstances of the contract between the parties, or the conduct of the software development
This book - "Blockchain Technology and Innovations in Business Processes" - provides a platform to bring together researchers, academia and industry collaborators to exchange their knowledge and work to develop better understanding about the scope of blockchain technology in business management applications of different sectors such as retail sector, supply chain and logistics, healthcare sector, manufacturing sector, judiciary, finance and government sector in terms of data quality and timeliness.
Commonwealth Telecommunication Organisation (CTO) 2nd Annual Investing In ICTs In Emerging Markets: Examining Business & Investment Opportunities In Developing Economies. 9th & 10th December 2009, Inmarsat Conference Center, London, UK
The findings of this expert investigation were clearly reported by Dr Castell to the court and (most unusually) were fully accepted by the Prosecution without any need for cross-examination, assisting in achieving a Not Guilty verdict from the Jury.
Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
Dr. George Edwards, Ph.D. is an expert in Computer Software, Internet Applications, Web Technologies, Mobile Phone/Tablet Applications, Digital Video and Multimedia, Medical and Embedded Software, and Aerospace/Defense Systems. He has more than a decade of experience as a scientist, engineer, and technical consultant to academic research labs, government agencies, technology companies, and attorneys.
Dr. Ewards has authored dozens of articles and papers related to software engineering for scientific journals and industry magazines. He is listed as a co-inventor on two pending patent applications for novel software technology and has served as a software expert witness in patent litigation matters.
Bruce Weiner is an Information and Internet Technology executive with over 30 years of in-depth experience managing product and software development for contracting companies and Fortune 100 companies. Since 2012, he has been a Technology leader at the Federal Reserve Bank of New York.
Mr. Weiner is a Princeton trained computer scientist and electrical engineer, and a patent holder. Over his career, he has gained extensive experience in Information Systems management, program/project management, software development, software architecture, internet delivery, business applications, technology vendor selection, IT Outsourcing, and customer contact center operations.
Litigation Consulting Services: Mr. Weiner has experience as a consulting and/or testifying expert witness in software development, patent infringement, and commercial litigation matters for both plaintiffs and defendants. He is adept at translating complex software, patent, and technology issues for the lay person audience. He consulted on industry transforming anti-trust cases in the travel industry.
Travel Industry Technology - Former technology leader for American Express Travel and Chief Technology Officer of United.com;
Loyalty Industry Technology - 30 years experience in the technology that powers loyalty programs, working on Membership Miles, Thank You Rewards, Mileage Plus, #1 Gold, eRewards, MyPoints, Blockbuster Rewards, and AAdvantage
Financial Services Technology – 30 years experience working with Financial Services Companies (American Express, Citibank, and Chase) on credit card and banking technology.