Trademarks Expert Witnesses: 19

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Dr. Chiagouris  brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Experience Summary:

• Experience evenly divided between plaintiff and defendant engagements over 100 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
• Selected by Agency Magazine as one of 10 best and brightest researchers.

Michael Nranian, JD, MBA, MS has over 30 years experience focusing in Product Development, Intellectual Property, Patent Litigation, Legal and Technical Compliance, and Product Liability Litigation. He is a licensed attorney in Michigan, Texas, & the United States Patent and Trademark Office. Mr. Nranian is a Six Sigma Black Belt, Professional Engineer, & Certified Project Management Professional. He has an in-depth background and education in Law, IP, Electrical, Chemical & Computer Engineering, & Business. He has testified extensively as an expert witness in depositions, hearings, and trials in state & federal courts.

Mr. Nranian conducts Product and Technology Analysis, Patentability & Prior Art Research,and provides Technology & Litigation Support for Intellectual Property. His litigation background includes patent infringement / non-infringement under literal infringement and the doctrine of equivalents, patent validity / invalidity, prior art, & file-wrapper estoppel, for both ITC and Federal cases, including Inter Partes reviews. He conducts analysis of patents and products, prepares claim charts, & expert witness reports. This includes testimony and document preparation for cases before state, and federal court jurisdictions, and the International Trade Commission and the Patent Trial and Appeal Board.

Mr. Nranian is thoroughly familiar with all 101, 102, 103, 112, and other enablement and prior art arguments. His experience includes Technology Standards Boards and Licensing Authorities, Antitrust / DOJ, Technology Development and Transfer, Patents, Trademarks, Trade Secrets, and Copyrights, Licensing, Unfair Competition/Trade, False/Deceptive Advertising, & Lanham Act Actions, & Class Actions.

His Product Liability Expert Witness litigation background includes all types of Safety Systems, Electrical Systems, Fires, Accident Reconstruction, and Evaluation of Alternative Designs for Automotive, Medical and other industries. He has over 29 years of experience in Automotive Safety Systems, Sensors, Seatbelts, Airbags / Curtains, Seats, Diagnostic Systems, Crash Recorders, Crash Pulse Analysis, System Diagnostic, Fault Codes, Structure (including roof-crush and door) and front, side & roll-over systems (including sensing and algorithm development) for domestic and international corporations. He is thoroughly familiar with all regulatory (including FMVSS), and corporate due-care requirements, & preemption arguments, occupant kinematics, & injury causation.

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

Internet / Web Forensics Digital Data Discoverability Digital Content Archives Search Engine Visibility Click Validity Measurement Internet Investigations Website Traffic Analytics

Open Source Data Internet and Digital Marketing Website Development E-commerce Web Analytics Social Media - Facebook, Twitter, Instagram Intellectual Property - Trademark, Patent, Prior Art

 View Alchemist Media Inc.'s Consulting Profile.

Joseph Grekoski, CVA, is the founding principal of Acclimation Group. Mr. Grekoski specializes in Economic Damages Calculations for litigation involving defamation, breach of contract, copyright infringement, trademark infringement, and trade dress infringement.

Mr. Grekoski is adept at leveraging advanced social media analytics to quantify lost profits, disgorgement, and reputational harm, with experience calculating reputational harm for high-profile individuals. He is skilled in Name, Image, and Likeness (NIL) valuation and advisory, helping clients navigate the evolving landscape of personal brand monetization.

Mr. Grekoski's experience includes holding the position of Director at an IP valuation firm, working on Bank of America’s #1 ranked equity research team (power and utilities), and advising financially distressed businesses in investment banking.

Mr. Grekoski graduated Magna Cum Laude from Binghamton University, earning a Bachelor of Science degree in Business Administration with a concentration in Finance. He is a Certified Valuation Analyst (CVA), a designation conferred by the National Association of Certified Valuators and Analysts (NACVA). Given his contribution to the field, Mr. Grekoski has been recognized as one of the 2024 30 Under 30 Honorees by NACVA. He also holds the designation of Certified Licensing Professional (CLP), which recognizes individuals who have proven expertise, skill, and knowledge in the licensing and commercialization of intellectual property.