Dynamic Content Management Expert Witnesses: 5

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

 View Alchemist Media Inc.'s Consulting Profile.

Chris Silver Smith is an Internet Marketing Expert who has served in lawsuits involving search engine optimization (SEO), search advertising (Pay-Per-Click advertising / PPC), social media, domain names, and more.

Mr. Smith bears the distinction of long occupying the topmost organic rankings for searches for "SEO Expert Witness", establishing that he is a not only able to speak to the theory of search engine optimization, but is also able to practice it. Smith's legal work has enabled his clients collectively to be awarded more than $94 million in their court cases, and his clients prevailed in the majority of cases he has served upon.

Litigation Support - Mr. Smith helps large companies and large brand names protect their marks in trademark infringement cases and online defamation cases. He has served as an expert on behalf of PODS Enterprises, Starbucks, Versace, GoDaddy, Adidas, and others. He does not assist companies involved with gambling, porn, recreational pharmaceuticals, tobacco, alcohol, multi-level marketing, or cults.

Specializations:

Background Experience - Mr. Smith has a diverse background as he was self-taught programming in high school, and was first trained in hypertext, the protocol subsequently succeeded by HTML, which continues to be the dominant markup language for webpages. Smith also learned higher-level C programming language in college, and later went on to work for a decade for Verizon where he ultimately was head of the technology department for one of the company's largest websites. In his roles at Verizon, Mr. Smith performed software development in multiple internet programming languages that included a proprietary Verizon language, PERL, PHP, and JAVA. 

Mr. Smith also provided user-interface design and served as an analyst. He was promoted to overseeing multiple developers and teams for usability research, search engine development, SEO, graphic design, internet analytics, advertising system design, and advanced research. As the company's pioneer in SEO research, Mr. Smith was awarded the company's highest honor, the Individual Excellence Award, for increasing search engine referral traffic and associated revenues. Smith's contribution also resulted in multiple patents awarded for search and presentation technologies.

After leaving Verizon, Mr. Smith worked for a couple of prominent and exclusive internet marketing companies before founding his own agency at Argent Media™.

Chris Silver Smith has long been a writer for Search Engine Land, one of the industry's top news and information websites for search engine marketing, and he has spoken at numerous conferences on his areas of expertise. 

View Argent Media™ Consulting Profile.

Jacob Sharony, PhD, MBA, is a wireless expert witness in Wi-Fi / 802.11, 5G, LTE, Bluetooth / BLE, and RFID / NFC / RTLS patent disputes. He has served in nearly 60 engagements, including 37 PTAB IPRs, 18 depositions, E.D. Tex. jury trial, ITC 337-TA-1278, UNCITRAL arbitrations, and UK High Court SEP work, for both petitioners/patent owners and plaintiffs/defendants.

35+ years in wireless (Motorola/Symbol, Powerwave, SUNY CEWIT; earlier BAE, NEC, IBM Research). 50+ U.S. patents. Columbia Ph.D. and adjunct professor. Life Senior Member, IEEE.

Litigation Support - infringement and validity, IPR/PTAB declarations, SEP/FRAND technical analysis, expert reports, deposition and trial testimony.

Areas of Expertise:

Wi-Fi 4/5/6/6E/7 (802.11), 5G NR, LTE/3GPP, Bluetooth/BLE beacons, RFID/NFC/RTLS, UWB, MIMO/OFDMA/mmWave, IoT/M2M, SEP/FRAND.

View Dr. Sharony's Consulting Profile.

Joseph C. Sremack is a Partner at Resolution Economics in Los Angeles specializing in forensic technology, data analytics, and source code analysis for litigation and regulatory investigations. He is the author of AI Forensics: Investigation and Analysis of Artificial Intelligence Systems (Chapman & Hall, 2026) and Big Data Forensics (Packt, 2015).

With more than 20 years of experience, Mr. Sremack has served as a consulting and testifying expert in hundreds of engagements before state and federal courts, international tribunals, and regulatory bodies. Testimony includes ChatPM v. Microsoft (Abu Dhabi Commercial Case No. 1220/2025), ZL Technologies, Inc. v. Splitbyte Inc. (Cal. Super. Ct., Santa Clara), and Blackbelt Smartphone Defense Ltd. v. Phonecheck Solutions, LLC (C.D. Cal.).

He conducts forensic examinations of artificial intelligence and machine learning systems, including training-data provenance, model behavior testing, and inference-pipeline review. He assesses source code across numerous programming languages and data from ERP, cloud, and proprietary database platforms in matters involving billions of records.

Mr. Sremack holds an M.S. in Computer Science from North Carolina State University and multiple certifications, including the CISA, CFE, CIPP/US, and Microsoft Certified Azure AI Engineer Associate. 

Areas of analysis and testimony:

- AI forensics (training data, model behavior, inference pipelines, IP theft, AI harm)

- AI system design, compliance, and bias measurement

- Source code and software analysis (trade secrets, patents, open source licensing)

- Data privacy (web tracking and pixels, PII/PHI disclosure, anonymization)

- Forensic data collection (enterprise, cloud, mobile, social media)

- Forensic data analysis and data science (algorithms, fraud analytics)

- Enterprise system investigations and failure analysis

- Database design, controls, and use

- Geospatial, GPS, and mobile location data

 Areas of Expertise:

Shawn H. Malone, CISSP, CTPRP, CTPRA, is an award winning Information Security and Cyber Risk Expert.  He has over 35 years of experience delivering Cybersecurity Solutions and Third-Party Risk Management Programs to the financial services, insurance, consulting / advisory, and defense industries.  

Mr. Malone has degrees in Electrical Engineering Technology and Network Security.  He co-developed industry leading Third Party Risk Management professional certification. He is a Certified Information Systems Security Professional (CISSP), Certified Third Party Risk Professional (CTPRP) and Certified Third-Party Risk Assessor (CTPRA). 

Litigation Support - Shawn Malone provides effective consulting and advisory support including expert witness services in Cybersecurity and Third Party Risk matters.   His service are available to attorneys for plaintiff and defendant and include high quality reports, depositions, and trial testimony.

Areas of Expertise:

View Security Diligence, LLC's Business Consulting Profile.