Electronic / Digital Advertising Expert Witnesses: 4

Rolf Biernath, PhD, has over 35 years of experience in the Chemical Industry with a concentration on Polymer Science and Engineering and Material Science Fracture Mechanics. He worked in Materials and Processes at 3M for 31 years, in senior technical roles developing materials, processes, and systems. His 56 issued US patents span a broad range of scientific and engineering disciplines.

Litigation Support - Dr. Biernath is a Patent & Civil Liability Expert Witness having worked with in-house and outside attorneys in prior art searches. He's drafted claims and strategized claims in a variety of fields. He has written Expert Reports for a Civil Liability, including material failure analysis, computer simulation, and manufacturing assessment.  He is known for his ability to explain complex technical problems simply.

Areas of Expertise:

Adhesives & Tapes Polymer Engineering Failure Analysis and Prediction Electronic Displays (LCD, ePaper Applied AI Light Sources (LEDs, LASERS) Short-Wave InfraRed (SWIR) imaging LIDAR 3D Printing

Applied Physics Metrology Optical Sensors Optical Films Mid-IR Sensors and Emitters IoT & IIoT Devices (Industry 4.0) Physics-based Digital Twins, Computer Modeling Cannabis Preservation / Terpenes Chemical Engineering

Background Experience - Dr. Biernath has 56 Issued US Patents on New Products, including:

• Industrial Adhesives and Tapes – 3D printing materials development, automation, and tape application processes
• Electronic Materials – epoxy thermoset adhesives & application process (elastomeric epoxy), high speed electronic connectors
• Electronic Displays – optical display films, outdoor digital displays
• Microreplication – textured adhesives and processes, microfluidics, e-Paper
• Signage – retroreflective signage, license plate recognition, ADAS, Human Invisible, Machine-Readable Coding System
• IoT and IIoT – Automatic and predictive selection and replacement

Dr. Biernath has expertise in stresses in planar systems due to a range of causes including, thermal expansion mismatch, humidity and solvent uptake or loss, and cure shrinkage. He understands assembly processes for tapes and adhesives including interpreting Technical Data Sheets, Application Data Sheets, developing test methods, and selecting materials. Doctorate in Chemical Engineering focused on stresses in bonded planar layers, stress measurement, physical property modeling and stress modeling due to thermal, cure, solvent and other causes.

View Biernath Consulting, Inc.'s Business Consultant Profile.

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Jason McDonald, PhD, is a expert witness, who specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (AdWords) and has been retained by clients all over the world. His primary focus for his expert witness work is on digital marketing and online advertising, both organic and paid. 

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO  Workbook, Google Ads, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California. 

Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google Ads (AdWords) expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.

• SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
• Google Ads (AdWords) Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
• Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing

View Dr. McDonald's Consulting Profile.