Authors - Writers Expert Witnesses: 32

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Brent Coker, PhD, is an Online Consumer Psychologist. With a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”), Dr. Coker's research focusses on consumer behavior within the realm of psychology, digital business models, and marketing. He currently teaches Digital Marketing and Digital Business Models at the University of Melbourne.

Dr Coker prepares scientific reports pertaining to consumer behavior, branding, and Digital Marketing and technology related topics, based on scientific findings published in academic peer reviewed journals, and other third party relevant research. Any opinions expressed by Dr Coker are supported by peer reviewed academic research, established academic theory, industry standards, and other relevant logical evidence.

Dr. Coker’s award winning research into digital marketing and consumer behavior has been published in top peer reviewed academic journals, beginning in 2004 when his research into the integration of the internet into business models won Best Paper Award at the 15th Australasian Conference on Information Systems (ACIS). In the late 1990s, Dr. Coker had a dot-com (fernland.com), and he is currently director of Deloosh Pty Ltd.., inventor of the web analytics tool Webreep., and author of the book Going Viral, and advisor to Wear Cape, Influencer Marketing Agency

Dr. Coker is available for expert witness work, consultation, and advisement in Australia and internationally.

Areas of Expertise:

Brand Management
Consumer Behavior
Consumer Psychology
Digital marketing
Influencer Marketing

Internet Retail
Internet marketing strategy
Measuring the online consumer experience
Social Media
Viral Marketing

View Dr. Brent Coker's Consulting Profile.

• University of Melbourne

• Scientific American Article on The 'Bump' Algorithm

• Masterclass - Virology

• Deloosh

• Webreep Model

• Wear Cape - Brand Content Creation & Design

• Blog

11/13/2019 · Branding - Brand Management

Consumer Brand Confusion: When Might Consumers Confuse One Brand for Another?

By: Brent Coker, PhD

One common disgruntlement brands have against other brands is similarity. In the courts, brands argue that another brand is too similar, and that this causes confusion whereby consumers may believe there is an affiliation between the brands.

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9/21/2019 · Internet Marketing

The Rise of Vaping - How Viral Marketing Techniques Might Fuel Adoption

By: Brent Coker, PhD

I was recently invited to provide informal pro-bono advice to a law firm organizing a class action lawsuit against JUUL – a supplier of vaping products. Part of their argument was the idea that JUUL were engaged in unlawful viral marketing – inciting peer pressure by using advanced marketing techniques.

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Going Viral: The 9 Secrets of Irresistible Marketing

Brent Coker, PhD

Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

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Tony Mason has 34 years of experience helping attorneys solve complex Computer Operating System issues. His experience includes software development, teaching and writing about technology and working with dozens of companies in a consulting role to solve their problems.

Mr. Mason has worked with multiple operating systems including Microsoft Windows, UNIX, and Linux. He is the author of two books, including, Windows NT Device Driver Development, several peer-reviewed papers, and numerous non-peer-reviewed publications.

Mr. Mason is the primary inventor on 12 patents:

US/9830329 Methods and Systems for Data Storage
US/9600486 File System Directory Attribute Correction
US/9535759 Work Queue Thread Balancing
US/8990228 Arbitrary Data Transformation
US/8903874 File System Directory Attribute Correction
US/8539228 Managing Access to a Resource

US/8521752 Arbitrary Data Transformations
US/8024433 Managing Application Resources
US/7809897 Managing Lock Rankings
US/7512748 Managing Lock Rankings
US/7949693 Log-Structured Host Data Storage
US 15/791,486 Methods and Systems for Data Storage

Litigation Support - Mr. Mason has gained extensive experience clearly explaining technical subjects so they are easily understood by non-experts. His expert witness services primarily focus on assisting in the preparation of materials necessary for computer operating systems patent litigation. He provides research, prepares reports, and explains technical terms clearly and lucidly. He is available for depositions and trial testimony as needed.

Areas of Expertise:

Distributed Computing
Networking
Data Storage
Forensics Recovery
File Meta-data
Encryption
Compression
Computer Security
Encryption
Anti-virus
Authentication
Authorization
Computer Networks

Blockchain
Distributed Systems
Network Protocols
RDMA
Code Analysis
Code Analysis Comparison
Reverse Engineering
Code Failure Analysis
Debugging
Artificial Intelligence (AI)
Machine Learning,
Adversarial Learning
Reinforcement Learning

View Mr. Tony Mason's Consulting Profile.

• Tony Mason's Curriculum Vitae

Windows NT Device Driver Development (OSR Classic Reprints)

W. Anthony Mason, et al

For years, this has been the definitive and comprehensive technical reference for software engineers, systems programmers, and any engineer who needs to understand Windows NT systems internals. While this text has a fresh new look on the outside, the text, pictures, code samples and references on the inside are vintage 1998. Nevertheless, the book retains a tremendous amount of value in its clear (erudite even) descriptions of the Windows NT operating system architecture and internals; information on the implementation of standard Windows NT kernel mode drivers; Key details on the workings of Windows NT I/O Manager; and detailed technical discussions on interrupt management and synchronization issues.