Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here�s a checklist of questions to ask yourself:
Does your website make it immediately clear what your company does and who it serves?Does it clearly spell out
Is it easy for your prospects and customers to find their way around your website?
Do you have a program in place to �qualify� sales leads before sending them to your salespeople, reps, dealers or distributors?
Does your website quickly communicate your company�s unique selling proposition?Does it clearly
Does your website back up those claims?
Does your website explain the additional resources you can bring to bear for your customers?Does it give details about
Does your website contain lots of offers designed to engage prospects and start sales-winning relationships?
Are there multiple offers
Does your website make it easy for your prospects and customers to take the next steps in their consideration or buying process?
Does your website make it easy to place an order?
Are there multiple ways for prospective customers to request assistance or additional information about your company and its products or services?
Can they request this information by
M. H. "Mac" McIntosh is described by many as one of America�s leading business-to-business sales and marketing consultants and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. For more information, to read additional articles by Mac, or to request a free subscription to his newsletter, Sales Lead Report�, please visit www.sales-lead-experts.com
See his Profile on Experts.com.
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