Your browser is currently set to block JavaScript.

For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

After enabling javascript, please refresh the page to go back to site with full functionality

Would you turn off/on JavaScript?

It's a widely used language that makes the web what it is today, allowing for websites to be more responsive, dynamic, and interactive. Disabling JavaScript takes websites back to a time when they were simple documents without any other features.

What are the advantages of using JavaScript?

Speed. Since JavaScript is an 'interpreted' language, it reduces the time required by other programming languages like Java for compilation. JavaScript is also a client-side script, speeding up the execution of the program as it saves the time required to connect to the server.

banner ad
Experts Logo


Ten Tips for Search Engine Optimization Copywriting

By: Howard Irizarry
Director of Marketing & Public Relations
Miles Marketing & Public Relations
Tel:(800) 496-8001
Email Chris Miles

Profile on

  1. Keep your target audience in mind AT ALL TIMES and write your content for their wants and needs. Make sure to give them the information on who, what, where, when, why and how.
  2. Readability: Don�t use too much jargon or technical language. Write in clear, simple, layman�s terms or your target audience won�t know what you are talking about!
  3. Take the time to do thorough research on your keywords and keyword phrases. (Use a tool like WordTracker to help you.)
  4. Be specific. If you run a travel site specializing in European guided tours, then your keywords should be more specific than simply "travel" or "Europe." Broad keywords are very competitive�you have a better chance at a higher ranking with specific phrases.
  5. Know your competition. If they rank above you in search engine results, you may have something to learn from them! View their source code and consider their keywords, meta tags, etc.
  6. Create effective page titles. Be succinct (less than75 characters) but include as many keywords as possible. Do NOT use the same title for every page.
  7. Use formatting to your advantage. Elements such as bold/italic type and bulleted lists not only make your copy much easier for your readers to navigate but also makes search spiders assign a higher value to your words. Just don�t go overboard!
  8. A site map is a valuable tool because it creates a single document with a link to every other page on your site. This will increase the likelihood that search spiders will index all pages of your site.
  9. Don�t be too quick to change your copy if you are not receiving the results you expected right away. Give your text a few months to help your site climb the rankings. Re-evaluate if your site is stagnant for a long period of time.
  10. If you feel uncomfortable with any of the above, ask a professional for help!

Howard Irizarry is the Director of Marketing & Public Relations at Miles Computer Forensics, the leader in Forensic and Technology Consulting, offering nationwide service to law firms, government agencies, regulators, corporations and their general counsel. Visit our Marketing & Public Relations website at for more information or call us at (800)496-8001.

See Miles Computer Forensics' Profile on

©Copyright 2000-2007 - All Rights Reserved


Related articles


7/15/2009· Marketing

Effectively Using PR To Turn Up The Volume On Your Brand

By: Maggie Chamberlin Holben, APR

The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn’t paying attention to you (or, in the case of a crisis, are eating you alive). As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR or you can contract with a PR consulting firm to assist you in the adventure. Whatever the case, it’s up to you to make use of proven PR tactics to help build awareness and credibility for your brand.


11/30/2005· Marketing

Is Your Website Helping Prospects Move Forward?

By: M.H. McIntosh

Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself


11/30/2005· Marketing

Sales Lead Success Checklist

By: M.H. McIntosh

You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales

; broker Movie Ad

Follow us

linkedin logo youtube logo rss feed logo