The greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media isn't paying attention to you (or, in the case of a crisis, are eating you alive). As a business owner or manager, you can arm yourself with a copy of Full Frontal PR or Public Relations For Dummies and engage in "do it yourself" PR or you can contract with a PR consulting firm to assist you in the adventure. Whatever the case, it's up to you to make use of proven PR tactics to help build awareness and credibility for your brand.
Here are 15 tips to jump starting your PR engine:
Maggie Chamberlin Holben specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, trade and local media - both traditional and new media outlets. She is the owner of Absolutely Public Relations, the PR consulting firm she founded in 1999. With more than 25 years experience, Holben is accredited by the Public Relations Society of America and is a member of its Counselors Academy. Most recently, Holben's "Seven Ways To Get The Media Attention You Deserve" article was published in the PRNews' Media Training Guidebook, 2009 Edition. Holben's firm offers PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com to help clients achieve media relations success. She blogs pitches and placements at http://DenverPR.blogspot.com and tweets from Twitter.com/DenverPR. For more information, visit: www.AbsolutelyPR.com.
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