Authors - Writers Consultants: 49

Susan Maccoy is a talented hair artist, image consultant, beauty educator and Consultant to the Professional Beauty and Hair Care Industry. As a consultant, she has been engaged by salon product manufacturers for product development, hair color formulation, hair color marketing, salon product and service marketing, as well as professional hair color and style education. As a master hair colorist, Ms. Maccoy played a leading role in the development of hi-lighting techniques using foil, and has trained professionals internationally in those procedures. As an educator, Ms. Maccoy has taught classrooms and lectured both nationally and internationally. She is the winner of Today's Chicago Woman Reader's Choice Award, the Clairol Hair Fashion Award, and Glemby International's Outstanding Achievement Award. Ms. Maccoy is also the creator and developer of the ProWorks™ Professional line of hair care products and ReikiRocks Spa Products™ and has consulted with such clients as Barbara Walters, Princess Diane Von Furstenburg, the Princesses Hussein of Jordan, and Lucille Ball among others. In her book, Down the Shampoo Bowl - The ABC's of Hair Salon Management, Ms. Maccoy explains the management and financial side of the beauty business and how to motivate employees, handle difficult clients, and promote business and services through traditional channels and social media. Consulting, Testing, Product Development and Education Development:

• Clairol Professional, Inc.
• Helene Curtis
• Glemby International
• Alberto Culver
• Nancy Flynn Marketing Resources Inc.
• Lynch and Associates, P.C.

Special Appointments / Qualifications:

• Member, Clairol Presidential Haircolorists' Council
• Research consultant, American Longevity Research Institute
• Salon member, American Society for Aesthetic Medicine
• Advanced Accredited Educator, NCBTMB

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Emanuel Kapelsohn is an internationally recognized Firearms Training and Use of Force consultant who has instructed thousands of police and security officers, federal agents and others throughout the U.S. and abroad since 1980. He currently serves as a consultant to

• Manufacturers of Firearms and related products regarding design, human factors, safety and training issues; product literature including warnings and owner's manuals; development of user, instructor and armorer training programs, materials and training aids; marketing issues; and risk management
• Cities, States, and Governmental Entities regarding development, review and implementation of use of force policies, law enforcement training programs and issues, response to critical incidents, and risk management
• Law Enforcement and Security Agencies regarding selection of firearms and related equipment; design and implementation of training programs; safety surveys and safety protocols; qualification standards; development and review of written departmental firearms and use of force policies; and evaluation of specific use of force incidents and firearms accidents

A graduate of Yale University and Harvard Law School, Mr. Kapelsohn is a practicing attorney in addition to his consulting work. As vice president of the Internat’l Assoc. of Law Enforcement Firearms Instructors, he is a certified in force science and shooting scene reconstruction, and as an instructor in numerous law enforcement disciplines. 

Mr. Kapelsohn is a featured presenter at national and international instructor conferences. He has authored over 130 published articles, is Associate Editor of "Standards & Practices Guide for Law Enforcement Firearms Instructors," and principal author of "Firearms Training Standards for Law Enforcement Personnel," and "Guidelines for Simulation Training Safety."

View Emanuel Kapelsohn's Expert Witness Profile.

Brent Coker, PhD, is an Online Consumer Psychologist, researcher, and lecturer of Marketing at the University of Melbourne. He has a PhD in Electronic Commerce (“Predicting Internet Purchase Intention”). 

For the past decade, Dr. Coker has been researching why ideas spread, and what causes people to share. In 2011, he developed the 'bump' algorithm that predicts the spread of memes and video ads, and a few years later, wrote a book to summarize what he learned about Viral Marketing. The WH Smith Heathrow chart topping book, Going Viral is the culmination of a seven year study on the psychology of building a strong brand and customer engagement. For more information, view his Masterclass on Viral Marketing – “ "Virology".“

Dr. Coker founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh. – a technology and market research company. He is also inventor of the web analytics tool “webreep” Webreep Model,) which was the first web app to detect and measure website dissatisfaction, and more recently the founder of Wear Cape, – an influencer marketing agency. 

Keynotes and Public Speaking - Dr. Coker has been serving as a keynote speaker for years. He has delivered speeches to  such as entities as NASA, IBM, CPA Australia, and Oticon, and Qantas on subject including word of mouth, viral marketing, and online branding.

Dr. Brent Coker on Stage

View Dr. Brent Coker's Expert Witness Profile.

Tony Mason has 42 years of experience in Software Development, mostly consulting with companies to find novel and useful ways to build new or improve existing products. He has extensive experience in providing "knowledge transfer" activities, such as clearly written documents and focused education. 

Consulting Services - Mr. Mason provides software development in Computer Operating Systems environments ("kernel development") including UNIX, Linux, and Windows, with an emphasis on storage technologies, particularly file systems. 

Typical customers are usually clients interested in developing products requiring specialized operating systems functionality and/or understanding. Mr. Mason's usual involvement to achieve the client's goals in a reasonable period of time include:

• Constructing Software Architecture
• Constructing a Corresponding Design
• Constructing a Focused Development Plan 

Mr.  Mason has worked with multiple operating systems including Microsoft Windows, UNIX, and Linux. He is the author of two books, including, Windows NT Device Driver Development, several peer-reviewed papers, and numerous non-peer-reviewed publications. 

Mr. Mason is the primary inventor on 12 patents:

View Mr. Tony Mason's Expert Witness Profile.