Web Site Development Consultants: 2

Bruce Weiner is an expert in technology, product development, and software engineering with 37 years of experience applying industry-standard design, testing, and post-deployment evaluation methods to determine whether technology products and features achieve their stated objectives.

Through Weiner.net LLC, he has been retained in 25 matters since 2011 across U.S. District Courts, PTAB, state courts, AAA, and NAA arbitration, and a NYC administrative proceeding. Nine depositions. Three trial and hearing appearances — one AAA arbitration trial, one NAA arbitration trial, and one NYC administrative hearing. Three trials are scheduled in 2026 in federal and state courts. Expert declarations cited by name in Federal Circuit opinion, 986 F.3d 1367. Retained by both plaintiff and defense counsel.

Representative matters span gig-economy platform governance, airline and loyalty-program technology, e-commerce and affiliate systems, banking software, AI-weighted model evaluation, SDLC/PDLC governance, and billing substantiation. Opinions anchored to ISO/IEC 12207, ISO 31000, ISO/IEC 25010, IEEE 730, and ISO/IEC 42001.

Since 2012, progressive technology leadership roles at a large financial services institution, most recently Vice President and Chief Product Owner. Princeton BSE, Magna Cum Laude. ACM and IEEE member. Federal Secret Security Clearance — DCSA Tier 5 Investigation (Active).

Argent Media™ is a full-service Search Engine Marketing Agency that offers website optimization, search engine marketing strategies, and online reputation management. Founded by Chris Silver Smith and based in Dallas-Fort Worth, Argent Media has been provided high-quality, custom services to large and small companies, both domestic and international. 

Argent Media offers a broad range of bespoke web marketing services including:

Chris Silver Smith, the President and CEO of Argent Media™, has an extensive background in search engine optimization and online marketing. He has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies. 

Mr. Smith worked at Verizon/Idearc for over ten years, serving as the Head of Technology & Advanced Development for their Superpages.com sites. His projects there included R&D, local search development, user interface design, map-based search, mobile applications, and more. He was awarded the Verizon Individual Excellence Award in 2004 for his innovations, which increased site traffic (and click-through revenues) for the company. 

In 2006, Mr. Smith founded and chaired the Idearc SEO Council, which brought together individuals from across the company to focus on natural search optimization. 

Mr. Smith currently has five patents pending. His work has been featured in several publications, and he regularly contributes articles to Natural Search Blog, Nodal Bits, and Search Engine Land (which is the leading online publication dealing with paid and natural search marketing). Mr. Smith is a regular speaker at a number of technology and marketing conferences, and he also previously served on the Board of Advisors for Thomas-Reuters FindLaw's SEO Advisory Board, and on the Board of Advisors for Universal Business Listing (UBL).

View Chris Silver Smith's Expert Witness Profile.