Advertising Expert Witnesses: 6

Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.

Experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 25 cases

• Several cases include elements of intellectual property issues

• Majority of cases involve elements of consumer behavior or survey research

• Majority of cases involve elements of advertising related strategies and tactics

• Majority of cases involve elements of Internet related tactics

• Majority of cases involve written opinions and depositions

• Written and oral testimony in several Federal District Court jurisdictions

• Engaged by both large multinational law firms and small boutique firms

• Class action cases evenly divided between plaintiffs and defendants

Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.

He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.

Michael T. Motley, Ph.D. has over thirty-five years of experience in the fields of Communication & Psycholinguistics. Dr. Motley serves as an expert witness for opinions on the  clarity, lack of clarity, and most likely interpretation of common messages such as  warning labels, instructions, advertising, contracts, waivers, and so forth. He has served on over 30 cases; about 2/3 for plaintiff and 1/3 for defense. Dr. Motley is a Professor Emeritus of Communication at the University of California at Davis. He has authored almost 200 books, articles, and research papers in communication and psycholinguistics. He has won eighteen excellence awards for his research and was recognized as among the "Top 1%" of communication scholars of the 1970's, 1980's, and 1990's. Areas of Expertise:

• Communication Messages: Meaning, Ambiguity, Likely and Alternate Interpretations, Communicative Intention
• Adequacy/Inadequacy of Messages: Product Warnings, Instructions, Waivers, Advertisements
• Male / Female Misunderstandings: Sexual Consent/Resistance, Date Rape

Services Offered:

• Expert testimony & Consultation
• Opinion on Adequacy of Communication Messages
• Opinion on Likely Consumer Interpretation of Warnings, Instructions, Advertising
• Opinion on Likely Intrepretation of Sexual Resistance/Consent Messages and Behaviors
• Social-scientific testing of expert opinion (his and others')

View Consulting Profile.

Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. He has for many years focused his energies on the Economic, Technological, and Legal issues involved in the Publishing and Licensing of Creative Content.

Mr. Jasko served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations.

After a 16-year career with ASCAP, Mr. Jasko resigned from ASCAP to found Digital Economics. He then became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, creating Verance Corporation. He joined Verance with key product development, business affairs, marketing and sales responsibilities. He also played a key role in forging international joint ventures.

After nearly two years of service in Verance management, Mr. Jasko returned to the leadership of Digital Economics. As Chief Executive Officer, he provides publishing administration, license administration and product development services to Digital Economics' clients.

Litigation Support - Mr. Jasko serves as a strategist and expert witness in litigation involving best practices in publishing and licensing administration, and the monetization of creative content, catalog valuation, and technology strategy and implementation as they relate to content metadata and content identification.

Areas of Expertise:

• Publishing and licensing creative content, including musical compositions, master recordings, digital sound recordings, photography and art;
• Monetizing public performances of musical compositions and digital sound recordings, and the creative content of writers, directors, actors, and musicians;
• Developing, deploying and monetizing databases of content metadata associated with programming, advertising and editorial;
• Using ratings data to monetize programming, advertising, and the creative content incorporated therein.; and
• Developing, deploying and using digital fingerprint and watermark technologies to monetize public performances of programming, advertising, and the creative content incorporated therein.

View Digital Economics' Consulting Profile.

Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.

Specialties Include:

• SEO (Search Engine Optimization)
• Search Engine "Linking" Campaigns
• PPC (Pay Per Click Advertising)
• Web Hosting
• Web Design
• Web Application Development,
• E-Commerce Site Development
• Web Project Management
• Affiliate Marketing
• Improving Online "Conversions"
• E-Mail Publishing
• Online PR
• "Community" Marketing

Jason McDonald, PhD, is a expert witness, who specializes in SEO (Search Engine Optimization), Social Media Marketing, and Google Ads (AdWords) and has been retained by clients all over the world. His primary focus for his expert witness work is on digital marketing and online advertising, both organic and paid. 

Background Experience - With a BA from Harvard and a PhD from Berkeley, Dr. McDonald began working at a number of San Francisco Bay Area start ups, ranging from Omnibus, Computer Currents, and MW Media. He also wrote freelance for many years with articles appearing in trade journals and press such as EE Times, Dr. Dobb’s, and Software Development Forum. In 1995, he left MW Media and was one of the co-founders of eg3.com. 

Today, Dr. McDonald is Senior Editor for content at eg3.com and is responsible for website coverage (keywords), the monthly newsletter, and the series of Insiders’ Guides on topics from RTOS to FPGAs. He also is the Senior SEO Director at the JM Internet Group. The author of the best-selling SEO  Workbook, Google Ads, and Social Media Marketing Workbooks on Amazon, Dr. McDonald currently teaches at Stanford University Continuing Studies and has taught at the Bay Area Video Academy (BAVC), and AcademyX in San Francisco, California. 

Litigation Support - Dr. McDonald is certified in both California state court and Federal court to testify as an SEO, Social Media Marketing, and Google Ads (AdWords) expert witness. His cases have involved trademark, advertising, and other internet-related issues. With deposition and trial testimony experience, his services are available to counsel representing both Plaintiff and Defendant.

• SEO Areas of Expertise: Goal Assessment, Keywords, On Page Optimization, Off Page Optimization, Metrics, Rank
• Google Ads (AdWords) Expertise - AdWords Assessment, Keyword Match Types, Search Network vs. Display Network, Conversions and eCommerce, Metrics, Beyond AdWords
• Social Media Expertise - Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing

View Dr. McDonald's Consulting Profile.

Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters. 

Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation. 

Areas of Expertise:

• False and Deceptive Advertising
• Deceptive Marketing Practices
• Consumer/Advertising Survey Research
• Packaging
• Trademark/Tradedress