Dr. Larry Chiagouris has a rare combination serving as a senior Fortune 500 executive and as an accomplished academician. He has provided expert testimony and written opinions on damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs & defendants at major national & local firms.
• Experience evenly divided between plaintiff and defendant engagements over 25 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants
Selected by Agency Magazine as one of 10 best and brightest researchers. He brings extensive experience as a Senior Marketing, Branding and Research Executive responsible for directing major assignments for companies such as AT&T, Campbell Soup, Kraft, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.
He has a Ph.D. in Marketing, is Past Chairman, Advertising Research Foundation and Former Director of the American Marketing Association.
Survey research is used to provide greater levels of understanding in a wide variety of disputes. Issues such as consumer confusion, misleading advertising claims, disparagement, copyright infringement and trademark disputes can be better assessed as a result of developing and executing survey research. The purpose of this monograph is to aid attorneys in understanding what research standards and guidelines might be relied upon in their use of survey research.
Michael T. Motley, Ph.D. has over thirty-five years of experience in the fields of Communication & Psycholinguistics. Dr. Motley serves as an expert witness for opinions on the clarity, lack of clarity, and most likely interpretation of common messages such as warning labels, instructions, advertising, contracts, waivers, and so forth. He has served on over 30 cases; about 2/3 for plaintiff and 1/3 for defense. Dr. Motley is a Professor Emeritus of Communication at the University of California at Davis. He has authored almost 200 books, articles, and research papers in communication and psycholinguistics. He has won eighteen excellence awards for his research and was recognized as among the "Top 1%" of communication scholars of the 1970's, 1980's, and 1990's. Areas of Expertise:
Communication Messages: Meaning, Ambiguity, Likely and Alternate Interpretations, Communicative Intention
Adequacy/Inadequacy of Messages: Product Warnings, Instructions, Waivers, Advertisements
Male / Female Misunderstandings: Sexual Consent/Resistance, Date Rape
Expert testimony & Consultation
Opinion on Adequacy of Communication Messages
Opinion on Likely Consumer Interpretation of Warnings, Instructions, Advertising
Opinion on Likely Intrepretation of Sexual Resistance/Consent Messages and Behaviors
Social-scientific testing of expert opinion (his and others')
If you do work as an expert witness on warnings, you probably feel quite confident that you know a bad warning when you see one (and would know a good one if you ever saw one). Of course, backing up our opinion with some version of, "I just know" doesn't make for very strong testimony. Indeed, we can count on our criteria being challenged by opposing council even when we can articulate them.
My first expert witness case involved a man who was injured using a chinup bar designed to fit within a door frame. The bar has rubber suction cups at each end, and its length is adjusted by twisting its two sections together or apart for a telescoping effect.
In this volume, recognized scholars discuss ways they have applied communication research to court cases as an expert witness or consultant in such areas as jury selection, pretrial publicity, sexual consent, warning adequacy, hindsight bias, jury decision making, document authorship identification, graphics and simulations and several others. For attorneys, the volume may provide an introduction to ways that communication scholarship can inform their future cases.
This book offers solutions for communication problems that erupt in our daily lives. By focusing on socially meaningful applied research in communication, this book offers a new direction for interpersonal communication studies. Featuring original studies that are practical and relevant, chapters provide readers with a balanced combination of rigorous research with pragmatic application.
Retained by More Than 120 Law Firms | Expertise You Need + Experience You Want
"I very strongly recommend Rhonda. She’s great to work with, and her work product is absolutely top-shelf." Greenberg & Traurig, LLP
Trademark and Trade Dress Infringement | Surveys | Misleading and Deceptive Advertising | Licensing | Commercial Reasonableness | Merchandising
Founded in 2005, Harper Litigation Consulting and Research has been trusted by more than 120 law firms. Ms. Rhonda Harper is a courtroom proven expert witness, having provided expertise in virtually every circuit, along with JAMS, TTAB, PTO, and FTC. She has also provided testimony for both the prosecution and defense in federal and state criminal trials for offenses ranging from fraud to murder. As a former Fortune 100 chief marketing officer and an adjunct marketing professor, she is uniquely court-qualified in many areas, including intellectual property infringement surveys, misleading and fraudulent advertising, licensing, defamation, and commercial reasonableness. Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys.
Internet Expert Witness: Peter Kent is the author of "Search Engine Optimization for Dummies," "Pay Per Click Search Engine Marketing for Dummies" and "Complete Idiot's Guide to the Internet." He has been online since 1984 and envolved with online marketing since 1990. Mr. Kent has worked as the Vice President of Marketing for a Web-applications development firm. He was also the Vice President of Web Solutions for a national ISP and the founder of a VC-funded e-business service provider. He has a wide range of Online-Marketing experience in many different industries.
So you want your Web site to rank #1 on Google, eh? Well, get in line! Oh, you want to do it for $50 a month? You've seen emails claiming you can do that? Sure, and I'm selling some seaside property in Glenwood Springs.
A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines.
Dr. Thomas Maronick has provided both plaintiff and defense litigators with marketing and consumer expertise for over 25 years. Prior to that he was the in-house marketing expert at the FTC. Since leaving the FTC in 1997, Dr. Maronick has been qualified as an expert in numerous federal and state courts, providing expert reports, affidavits, and testimony on marketing, advertising, and consumer behavior matters.
Dr. Maronick has designed and implemented over 300 consumer surveys for litigation and/or policy related strategies, using virtually every survey research methodology, including mall-intercept studies, telephone and mail surveys, and studies using the internet and consumer mail panels. Dr. Maronick has testified (deposition/trial) over 75 times in the past five years and is the author of research of the use of surveys in litigation.