Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics,and digital marketing strategies.
Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.
Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others. She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).
Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request
Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.
Areas of Expertise:
Internet / Web Forensics
Digital Data Discoverability
Digital Content Archives
Search Engine Visibility
Click Validity Measurement
Website Traffic Analytics
Open Source Data
Internet and Digital Marketing
Social Media - Facebook, Twitter, Instagram
Intellectual Property - Trademark, Patent, Prior Art
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.
Hardware Software Intellectual Property Expert Witness John Peck
John Peck has over 25 years of experience as a Software and Hardware Engineer, with over 10 years of experience as a technical analyst for hardware and software Intellectual Property matters. Through his experience as an inventor, he has been granted 10 United States patents.
Background Experience: Mr. Peck's prior hardware engineering experience includes system architecture, digital design, design verification, design methodology automation, FPGAs, ASICs, and complex SoCs using in IoT applications such as smart power meters. He also has a solid background in software engineering, including video game development, firmware, EDA tools, and system validation environments.
Litigation Support: Mr. Peck has drafted numerous claim charts and prepared expert reports for software copyright, trade secret, and patent litigation. Representing attorneys for plaintiff and defendant, he is comfortable researching and expressing complex technical issues.
Ideal clients are attorneys who need to understand how complex systems operate on the basis of produced source code. Mr. Peck is able to rapidly understand complex technical systems, identify gaps in source code productions, and explain source code operation in a way that most people can understand. His work products are highly detailed in their description of system operation, source code references, and claim mapping.
To date, Mr. Peck has consulted on a total of 25 cases.
Consultant and analyst for multiple ITC 337 investigations
Software source code analysis for litigation including alleged copyright violation and trade secret theft
Hardware HDL/RTL source code and schematic analysis for litigation matters including patent infringement
Patent evidence of use
Reverse engineering of software on mobile, desktop, and server platforms
Performed software and hardware IP analysis and composed expert reports regarding patents, trade secrets, and copyright matters
Ran CodeSuite® and analyzed software source code correlations
Reviewed client portfolio patents to determine likelihood of infringing use based on publicly available information
Developed source code comparison and analysis tools
MS, Computer Science, University of California, Los Angeles
BS, Computer Engineering, Carnegie Mellon University
Monty G. Myers is the founder and CEO of Eureka Software Solutions, Inc. Mr. Myers, with the support of his team at Eureka, has served as a testifying and consulting software expert witness in over 135 software trade secret, patent, and other technology related cases in both state and federal court.
After over 35 years in business, Eureka is a leading project-oriented, custom software development company based in Austin, Texas. Eureka has built software products and business solutions for an impressive client list which includes members of the Global 1000, Fortune 500, notable private companies, and numerous high-profile start-up organizations. Eureka has a highly successful track record providing state-of-the-art software solutions on a variety of technology platforms. Eureka has enjoyed great business success and has received multiple achievement awards.
As the leader of Eureka, Mr. Myers is truly a practicing industry expert. He excels at many expert roles including software expert witness, software trade secret expert witness, software patent expert witness, and source code expert witness. See Eureka's expert witness website for a list of all 135+ of Monty's cases.
Software and computer expert witness experienced and proven at offering expert testimony under-oath at trial, hearings, and depositions.
Extensive work with counsel in the taking and defending of depositions, reviewing, and challenging the testimony of others, and assisting with and implementing an overall trial presentation strategy.
Adept at taking highly technical material and effectively communicating it to counsel, the judge, or a jury in terms they can understand.
Ready availability of Eureka’s experienced team of software developers and IT forensic specialists as needed to analyze or recreate relevant software or hardware platforms or scenarios.
Regular use of proprietary and licensed tools and software to assist with source code analysis and performance testing, load testing, data recovery and extraction, metadata review and management, and e-discovery.
Experience performing analyses supporting matters involving alleged evidence destruction where negative inferences, death penalty sanctions, or other relief is sought by a party.
Practical Implementations of Expertise:
Review and comparison of software source code and functionality in relation to contractual commitments and requirements and/or protected intellectual property including, trade secrets, copyrights, and patents.
Computer/software forensics – able to reverse engineer and reconstruct hardware and software environments from backups, remnants, and fragments of deprecated software. Eureka IT and Software development team is skilled at re-creating historical hardware and software environments.
Investigation and assessment of software project bidding, planning and performance with particular attention to adequacy of discovery, specifications, cost estimates, schedules, and deliverables.
Functional and performance testing of software against applicable specifications, warranties or industry standards using proprietary and commercial testing tools and techniques.
Evaluation and use of both traditional and modern software development techniques and strategies, including creative payment structures related to software application/effort valuation and intellectual property licensing and ownership.
Reviewing and exercising software applications and IT networks to expose and correct security issues and weaknesses.
Rod Ghani, PhD, is a Computer and Data Scientist in Enterprise Systems and Data Center Architecture, Enterprise Applications CRM and ERP End to End implementation and Integration, Data Warehouse design and implementation, Big Data Integration, and Learning Management Systems.
Background Experience - Dr. Ghani led over 180 multi-million dollar projects since 1992. He is an Expert in leading global consulting systems and data architecture. He consulted and led over 30 organizations' senior executive team's leadership to run multi-billion dollar organizations.
Designed and delivered over 50 multiyear projects worldwide.
Led over 15 multimillion dollars in global CRM, ERP, IT transformation implementations for Siebel, Oracle, JDA, SAP and Microsoft.
Patents - Dr. Ghani holds nine patents in technology and cloud computing, networking methodology, signature capture, GPS content delivery based on location and Mobile Wireless, and Infrared and laser gaming.
Litigation Support - Dr. Ghani offers expert witness services to both plaintiffs and defendants, software vendors, system integrators, and individual clients. He also performs Cyber Security / Digital Forensics Investigations of data storage devices, adhering to standards of evidence and legally admissible proof for criminal proceedings. Dr. Ghani's litigation support services include thorough reporting, depositions, and trial testimony as needed.
Areas of Expertise:
Enterprise Systems and Data Center Architecture
Enterprise Applications CRM and ERP
End to End Implementation and Integration
Data Warehouse Design and Implementation
Big Data Integration
LMS (Learning Management Systems)
Blockchain Design and Implementation
Supply / Demand
Manufacturing and Re-manufacturing
Finance / HR / ERP
Author - Dr. Ghani authored and Published two books in Wireless Technology titled The Wireless Dawn, a best online seller among the most innovative transforming corporations. He published his 2nd book on Cloud Computing titled Commoditizing IT in 2015, also a current best seller on cloud computing on Amazon.
Dr. Ghani also authored over 53 white papers and research and case studies for IBM, Compaq, Blackberry, Humana, and more national and international organizations.
This book will explain how cloud computing will be the most radical transformation of business processes every organization will face to date. Is cloud computing a strategic advantage? Cloud computing will reclassify service delivery models in ways that organizations have never seen before. IT organizations will become commoditized and in the center of the new business transformation.
Leverage wireless technology to leapfrog your business into a brand new millennium Deploy and leverage mobile technology in your organization Increase your field efficiency with wireless technology · How unified messaging will play a key roll in your business processes · How the convergence between voice and data will benefit your bottom line. · What does Location Based Services mean to your business? How will you be communicating in 2012?
Social Media Marketing Expert Witness Michael Rabinovici
Michael Rabinovici specializes in Web and Social Media Marketing. Mr. Rabinovici entered the Internet business in 1994, after practicing law as a commercial litigator. Today, his focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs.
Mr. Rabinovici is certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies. He has worked with a variety of companies in the areas of Web marketing and social media including IBM, Deloitte, Cisco, PennEnergy, and Fidelity.
Litigation Support - Michael Rabinovici provides expert services on Anti-Spam related issues. Involved in the legislation process, he is conversant with many of the topics inherent in spam marketing. His expertise is available to attorneys representing both Plaintiff and Defense.
Consulting Services: For the past 20 years, Michael Rabinovici has been focused on business-to-business communications, helping some of North America’s leading companies develop copy for virtually every form of marketing collateral, across a huge range of industries. His consulting services include:
Content Marketing - Blog Posts, e-books, Webinars, White Papers, Info Sheets, Case Studies
Social Media Marketing - Engage in Network Conversation, Develop Corporate Branded Blogs, Launch Inbound Marketing Campaigns, Build Compelling Mobile Apps
Mr. Rabinovici has appeared on ROB TV and is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
David Shaw is an Expert with North America, Europe, and Far East expertise as an independent and impartial Technical and ICT Expert and Consultant involved in a wide range of high profile System, Integrations, remedial work on Failed Systems and Programs, Litigation, Expert Witness, Mergers and Acquisitions, Financial and Ultra-High Speed Trading Systems, Cyberwarfare and Defence work.
Jacob Sharony, PhD, MBA, has over 25 years of experience in Mobile and Wireless Technologies. He is currently an adjunct professor at Columbia University, teaching wireless technologies and applications. He also served as a faculty member of the electrical and computer engineering department and director of the Center of Excellence in Wireless and Information Technology at Stony Brook University. Dr. Sharony held engineering and management positions in diverse technology disciplines at Time Warner Cable, Motorola, BAE Systems, NEC Research Institute, and IBM Research. He has over 50 US patents (pending and issued) and has served on several government expert panels.
Litigation Support - Dr. Sharony provides Patent and Class Action litigation support and expert consulting in mobile and wireless technologies. This includes patent infringement and invalidity analysis, FRAND analysis, writing expert reports, and deposition, and testimony in court. His deep knowledge of target markets, including telecom, healthcare, logistics, transportation, government, hospitality, mobile commerce and supply chain management, combined with extensive expertise in wireless and mobile technologies ensure innovative and successful solutions.
Dr. George Edwards, Ph.D. is an expert in Computer Software, Internet Applications, Web Technologies, Mobile Phone/Tablet Applications, Digital Video and Multimedia, Medical and Embedded Software, and Aerospace/Defense Systems. He has more than a decade of experience as a scientist, engineer, and technical consultant to academic research labs, government agencies, technology companies, and attorneys.
Dr. Ewards has authored dozens of articles and papers related to software engineering for scientific journals and industry magazines. He is listed as a co-inventor on two pending patent applications for novel software technology and has served as a software expert witness in patent litigation matters.
The importance of software patents has increased dramatically in recent years. The high profile patent disputes between Apple, Google, and other smartphone companies have attracted the most attention in the press, but patent battles are being waged all across the software industry.
Bruce Weiner is an Information and Internet Technology executive with over 30 years of in-depth experience managing product and software development for contracting companies and Fortune 100 companies. Since 2012, he has been a Technology leader at the Federal Reserve Bank of New York.
Mr. Weiner is a Princeton trained computer scientist and electrical engineer, and a patent holder. Over his career, he has gained extensive experience in Information Systems management, program/project management, software development, software architecture, internet delivery, business applications, technology vendor selection, IT Outsourcing, and customer contact center operations.
Litigation Consulting Services: Mr. Weiner has experience as a consulting and/or testifying expert witness in software development, patent infringement, and commercial litigation matters for both plaintiffs and defendants. He is adept at translating complex software, patent, and technology issues for the lay person audience. He consulted on industry transforming anti-trust cases in the travel industry.
Travel Industry Technology - Former technology leader for American Express Travel and Chief Technology Officer of United.com;
Loyalty Industry Technology - 30 years experience in the technology that powers loyalty programs, working on Membership Miles, Thank You Rewards, Mileage Plus, #1 Gold, eRewards, MyPoints, Blockbuster Rewards, and AAdvantage
Financial Services Technology – 30 years experience working with Financial Services Companies (American Express, Citibank, and Chase) on credit card and banking technology.