Dynamic Content Management Expert Witnesses: 8

Jessie Stricchiola has over 23 years of experience in the fields of Search Engine Optimization (SEO), Digital Marketing, and  Internet Technologies. She is the founder of Alchemist Media, Inc., a digital marketing consultancy launched in 2002 that provides various internet and search engine marketing consulting services, including SEO, website development, web analytics, and digital marketing strategies.

Ms. Stricchiola began studying search algorithms and digital information discoverability in 1997, and was first employed as a full-time search engine optimization (SEO) specialist in 1998. She is co-author of The Art of SEO, (O’Reilly Media, 1st Ed. 2009, 2nd Ed. 2012, 3rd Ed. 2015, 4th Ed, 2022), a treatise on the practice of SEO that has been used as required or recommended reading in courses at Georgetown University, USC, UCLA, UCSD, UC Davis, the University of Wisconsin, Syracuse University, the University of Mumbai, the City University of Hong Kong, and others.  

Ms. Stricchiola has been a presenter and/or moderator at various search engine and internet industry conferences since 2002, including Ad:tech, O'Reilly's Web 2.0, Pubcon, Shop.org, FOO Camp (O’Reilly), Search Engine Strategies, Search Marketing Expo (SMX), and others.  She is credited with having been the first to identify Click Fraud in the PPC (pay per click) industry in 2001. Her work on this issue has been featured in numerous media outlets, including NPR, The New York Times, The Wall Street Journal, Wired.com, CNN Money, and in The Google Story (First Edition, David a. Vise).

Litigation Support - Jessie Stricchiola has been qualified as an Internet Discoverability, Web Analytics, and Search Engine Optimization Subject Matter Expert in two US Federal District Courts, the Federal Court of Canada, and various California Superior Courts. Her services include pre-file case evaluation and research, expert consultant (non-testifying) engagements, and expert witness testimony at deposition and trial including claims construction and related testimony for patent litigation. CV available upon request

Parties to Litigation: U.S. Government, Uber Technologies Inc., Google Inc., Microsoft Online Inc., Yahoo! Inc., Dyson Technologies, Inc., IHG Hotels & Resorts, FremantleMedia, and others.

Areas of Expertise:

 View Alchemist Media Inc.'s Consulting Profile.

Chris Silver Smith is an Internet Marketing Expert who has served in lawsuits involving search engine optimization (SEO), search advertising (Pay-Per-Click advertising / PPC), social media, domain names, and more.

Mr. Smith bears the distinction of long occupying the topmost organic rankings for searches for "SEO Expert Witness", establishing that he is a not only able to speak to the theory of search engine optimization, but is also able to practice it. Smith's legal work has enabled his clients collectively to be awarded more than $94 million in their court cases, and his clients prevailed in the majority of cases he has served upon.

Litigation Support - Mr. Smith helps large companies and large brand names protect their marks in trademark infringement cases and online defamation cases. He has served as an expert on behalf of PODS Enterprises, Starbucks, Versace, GoDaddy, Adidas, and others. He does not assist companies involved with gambling, porn, recreational pharmaceuticals, tobacco, alcohol, multi-level marketing, or cults.

Specializations:

Background Experience - Mr. Smith has a diverse background as he was self-taught programming in high school, and was first trained in hypertext, the protocol subsequently succeeded by HTML, which continues to be the dominant markup language for webpages. Smith also learned higher-level C programming language in college, and later went on to work for a decade for Verizon where he ultimately was head of the technology department for one of the company's largest websites. In his roles at Verizon, Mr. Smith performed software development in multiple internet programming languages that included a proprietary Verizon language, PERL, PHP, and JAVA. 

Mr. Smith also provided user-interface design and served as an analyst. He was promoted to overseeing multiple developers and teams for usability research, search engine development, SEO, graphic design, internet analytics, advertising system design, and advanced research. As the company's pioneer in SEO research, Mr. Smith was awarded the company's highest honor, the Individual Excellence Award, for increasing search engine referral traffic and associated revenues. Smith's contribution also resulted in multiple patents awarded for search and presentation technologies.

After leaving Verizon, Mr. Smith worked for a couple of prominent and exclusive internet marketing companies before founding his own agency at Argent Media™.

Chris Silver Smith has long been a writer for Search Engine Land, one of the industry's top news and information websites for search engine marketing, and he has spoken at numerous conferences on his areas of expertise. 

View Argent Media™ Consulting Profile.

Mr. Sremack is a computer scientist and forensic examiner with over 20 years of experience providing services in data, software, and systems analysis. He specializes in matters requiring data analysis, source code examination, and IT system assessment. He is the leader of CBIZ’s Forensic Data Analytics and Technology practice and has been engaged in over 500 consulting matters that have spanned numerous industries, financial and trade regulatory bodies, state and federal courts, and over fifty countries. He routinely develops new software and technology solutions to develop solutions and to identify and remediate issues for his clients. He is the author of the book “Learning Big Data Forensics” and a regular speaker and author on subjects related to forensic data analysis and software analysis. His publications and research have been cited in hundreds of academic papers on subjects related to digital forensics and forensic data analysis.

Areas of expertise include:
• Forensic data collection (enterprise systems, cloud systems, social media)
• Forensic data analysis and data science (use of algorithms, pattern detection, fraud analysis)
• Source code and software system analysis (theft of trade secrets, use of open source code/licenses)
• Artificial intelligence forensics (theft of IP, AI harm, model development)
• Data privacy assessments (online tracking, data anonymization, unauthorized disclosure of PII/PHI)
• Enterprise system investigations and failure analysis (authenticating timestamps, system controls validation, explaining system operations)

His analysis of data and software is applicable to issues found in:
• Class action certification
• Software intellectual property disputes
• Labor and employment litigation
• Consumer privacy litigation relating to online tracking and PII/PHI issues
• Artificial intelligence design and use
• Commercial litigation involving large sets of data for fact development
• Electronic discovery where large, complex data systems are potentially responsive
• Neutral expert roles where questions are present relating to system operations and/or data accessibility .

Areas of Expertise:

Jacob Sharony, PhD, MBA, has over 25 years of experience in Mobile and Wireless Technologies. He is currently an adjunct professor at Columbia University, teaching wireless technologies and applications. He also served as a faculty member of the electrical and computer engineering department and director of the Center of Excellence in Wireless and Information Technology at Stony Brook University. Dr. Sharony held engineering and management positions in diverse technology disciplines at Time Warner Cable, Motorola, BAE Systems, NEC Research Institute, and IBM Research. He has over 50 US patents (pending and issued) and has served on several government expert panels.

Litigation Support - Dr. Sharony provides Patent and Class Action litigation support and expert consulting in mobile and wireless technologies. This includes patent infringement and invalidity analysis, FRAND analysis, writing expert reports, and deposition, and testimony in court. His deep knowledge of target markets, including telecom, healthcare, logistics, transportation, government, hospitality, mobile commerce and supply chain management, combined with extensive expertise in wireless and mobile technologies ensure innovative and successful solutions.

Areas of Expertise:

View Dr. Sharony's Consulting Profile.

Dr. George Edwards, Ph.D. is an expert in Computer Software, Internet Applications, Web Technologies, Mobile Phone/Tablet Applications, Digital Video and Multimedia, Medical and Embedded Software, and Aerospace/Defense Systems. He has more than a decade of experience as a scientist, engineer, and technical consultant to academic research labs, government agencies, technology companies, and attorneys.

Dr. Ewards has authored dozens of articles and papers related to software engineering for scientific journals and industry magazines. He is listed as a co-inventor on two pending patent applications for novel software technology and has served as a software expert witness in patent litigation matters.

• Intellectual property and patent infringement
• Software design/source code audit and review
• Non-performance claims
• Expert witness and depositions

Expert Technologies :

• Programming languages & platforms: Java, C/C++, C#, Perl, Python, PHP, .NET, WinForms, WPF, Visual Studio, Eclipse, Java EE, CORBA
• Internet and web: JavaScript, AJAX, Node.js, Ruby, HTML, XML, CSS, ASP.NET
• Mobile devices & applications: Android, iOS, iPhone, Windows Mobile, Windows Phone, BlackBerry, Palm OS, Java ME
• Multimedia: MPEG, SVG, DVR, Silverlight, Flash
• Operating systems & servers: UNIX, Linux, Windows, Mac OS
• Networking: IMAP, POP, SMTP, DNS, TCP/IP, HTTP
• Databases: RDBMS, SQL, MS SQL Server, MS Access, Oracle, MySQL
• Project management & development methods: Kanban, Lean software development, agile, object-oriented (OO), aspect-oriented programming (AOP), component-based development, COTS integration, requirements engineering, spiral model, UML

View Consulting Profile.

Shawn H. Malone, CISSP, CTPRP, CTPRA, is an award winning Information Security and Cyber Risk Expert.  He has over 35 years of experience delivering Cybersecurity Solutions and Third-Party Risk Management Programs to the financial services, insurance, consulting / advisory, and defense industries.  

Mr. Malone has degrees in Electrical Engineering Technology and Network Security.  He co-developed industry leading Third Party Risk Management professional certification. He is a Certified Information Systems Security Professional (CISSP), Certified Third Party Risk Professional (CTPRP) and Certified Third-Party Risk Assessor (CTPRA). 

Litigation Support - Shawn Malone provides effective consulting and advisory support including expert witness services in Cybersecurity and Third Party Risk matters.   His service are available to attorneys for plaintiff and defendant and include high quality reports, depositions, and trial testimony.

Areas of Expertise:

View Security Diligence, LLC's Business Consulting Profile.

Bruce Weiner is an Information and Internet Technology executive with over 30 years of in-depth experience managing product and software development for contracting companies and Fortune 100 companies.

Mr. Weiner is a Princeton trained computer scientist and electrical engineer, and a patent holder. Over his career, he has gained extensive experience in Information Systems management, program/project management, software development, software architecture, internet delivery, business applications, technology vendor selection, IT Outsourcing, and customer contact center operations.

Litigation Consulting Services: Mr. Weiner has experience as a consulting and/or testifying expert witness in software development, patent infringement, and commercial litigation matters for both plaintiffs and defendants. He is adept at translating complex software, patent, and technology issues for the lay person audience. He consulted on industry transforming anti-trust cases in the travel industry.

Industry Experience:

• Travel Industry Technology - Former technology leader for American Express Travel and Chief Technology Officer of United.com;
• Loyalty Industry Technology - 30 years experience in the technology that powers loyalty programs, working on Membership Miles, Thank You Rewards, Mileage Plus, #1 Gold, eRewards, MyPoints, Blockbuster Rewards, and AAdvantage
• Financial Services Technology – 30 years experience working with Financial Services Companies on credit card and banking technology.

Dustin Domerese is an expert in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), business IT systems, and databases, providing specialized services for litigation involving software failures, system implementations, and technology disputes. He supports legal teams in assessing the feasibility of lawsuits, delivering expert testimony, and preparing comprehensive reports for complex technology-related litigation.